Storytelling and Persuading using Data and Digital Technologies
Transforming Your Company’s Data Analytics: Championing the Digital Enterprise,
Decisions made by humans are rarely made by data alone. Human decision-makers have cognitive biases, are affected by emotions, and make conceptual leaps beyond what the data may suggest. The best way to educate and persuade decision-makers is through stories. Stories built by good data analysis.
In this course, you will learn how to create stories based on data - data storytelling - by using the ABT (“And, But, Then”) Narrative Framework. We will start by using powerful data science techniques to explore and refine your data. We shape a compelling narrative out of the data findings using brain-friendly storytelling techniques.
Once you have your stories, you will learn to create insightful data visualizations and build a persuasive presentation for business professionals - both in-person or online.
The final week of the course deals with Customer Training. Customers want the latest and greatest digital products full of features. But customers don't want to spend too much time learning those features. Customer training helps the digital organization be more strategic by assisting the customer in engaging more with the product.
Using data storytelling skills, you will craft stories to help customers understand how your organization’s products and services will make their lives better. You will learn how to use the data analytics and machine learning in your digital organization to create effective customer training, so your products and services get the traction you need for digital transformation success.
What you'll learn
- Being strategic in presenting data to decision-makers
- The basics of storytelling as applied to data analysis
- Creating compelling data presentations with understandable charts and diagrams
- Persuading with data
- Training customers with data
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Rating | Not enough ratings |
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Length | 4 weeks |
Effort | 4 weeks, 2–3 hours per week |
Starts | On Demand (Start anytime) |
Cost | $199 |
From | The University of Maryland, College Park, University System of Maryland via edX |
Instructor | Bill Brantley |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Data Science |
Tags | Data Analysis & Statistics USMx |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Customer Training Representative $43k
Customer Service Training $46k
Customer Support & Training $55k
Customer Support / Training Representative $60k
Customer Training and Support $64k
Customer Support and Training Specialist $66k
Customer Training Consultant $71k
Customer Training Coordinator $77k
Customer Training Specialist 3 $79k
Customer Training Specialist Lead $86k
Staff Customer Training Specialist $94k
Senior Customer training instructor $114k
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Rating | Not enough ratings |
---|---|
Length | 4 weeks |
Effort | 4 weeks, 2–3 hours per week |
Starts | On Demand (Start anytime) |
Cost | $199 |
From | The University of Maryland, College Park, University System of Maryland via edX |
Instructor | Bill Brantley |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Data Science |
Tags | Data Analysis & Statistics USMx |
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