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Strategic Management

Text and Cases

Gerry McNamara, Gregory G. Dess, and Alan B. Eisner

1. Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

2. Engage students with these features: Learning from Mistakes, vignettes, Strategy Spotlights, Insights from Research & Executives, and Reflecting on Career Implications.

3. Custom course materials via Create by adding select chapters, full-length cases, etc.

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