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Total Engagement

Byron Reeves and J. Leighton Read

... Reeves and Sohye Lim, “Computer Agents Versus Avatars: Responses to Interactive Game Characters Controlled by a Computer ... Clifford Nass, The Media Equation: How People Treat Computers, Television and New Media Like Real People and Places ( ...

New Media Like Real People and Places ( ...

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Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete

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Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete

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Length: 288 pages

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