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影响力

西奥迪尼

本书设有:影响力的武器,互惠,喜好,社会认同,权威,稀缺,承诺与一致等章节,包括近10年行为心理学新研究与新发现,近5年上百个商业,管理,科技,个人成长,家庭教育等方面的案例.

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(中文) Influence, New and Expanded: The Psychology of Persuasion (Chinese Edition)

Paperback

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Length: 452 pages

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