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La gestión de la Comunicación organizacional. Un enfoque ecléctico desde la publicidad y las relaciones públicas

Marta Pulido Polo, Rafael Cano Tenorio, Juan Pablo Micaletto Belda, José Luis Cervera Traver, Johnny Gómez Aguilar, Karla Garita Granados, Jorge Quesada Araya, Janneth Arley Palacios Chavarro, Fernando Marroquín Ciendúa, Bayron Antonio Castro Villacis, Margarita Parrilla Amador, and María Teresa Pellicer Jordá

La publicidad y las relaciones públicas conforman las principales áreas sobre las que pivota la gestión de la comunicación organizacional ya que tanto las empresas como las instituciones y otras entidades de diversa naturaleza lanzan ...

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(Español) La gestión de la Comunicación Organizacional. Un enfoque ecléctico desde la publicidad y las relaciones públicas (Spanish Edition)

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Length: 171 pages

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