Pilares de Marketing Digital from Coursera

What's inside

Syllabus

Ecosistema del Marketing Digital

¡Bienvenidos a este módulo! En esta semana vas a identificar los principales conceptos del Marketing Tradicional y su evolución hacia el Marketing Digital; vas a introducirte en las dinámicas que definen el ritmo del Marketing Digital; vas a conocer las cifras globales, tendencias y principales características del Marketing Digital; podrás reconocer las principales diferencias generacionales devenidas por el cambio hacia el paradigma digital; identificarás los principales elementos que conforman el ecosistema de Marketing Digital. Podrás desarrollar y aplicar en forma práctica los conceptos de “CRM” (Customer Relationship Management o Gestión de la relación con los clientes) de manera estratégica. Esperamos que tengas una buena semana de aprendizaje

La evolución de los medios: transmedia, nuevos medios y nuevas audiencias

Avanzamos al módulo 2 de contenido. En esta semana vas a poder comprender el cambio de paradigma introducido por Internet y la comunicación digital interactiva; vas a adquirir herramientas teóricas para analizar la evolución de los medios de comunicación del modelo broadcasting al modelo en red, sus rupturas y sus continuidades; vas a realizar una lectura crítica sobre las estrategias que desarrollan los medios tradicionales para adaptarse al ecosistema digital; integrarás nuevos elementos para aplicarlos a la evolución del marketing en el marco de los nuevos medios; Estarás en condiciones de comprender a las nuevas audiencias y a los productos como parte de un mercado de conversaciones.

De la estrategia a la ejecución: las principales herramientas del Marketing Digital

Llegamos al Módulo 3 del curso. En esta semana identificarás los principales elementos a tomar en cuenta para elaborar un Plan de Marketing Digital; desarrollarás desde una perspectiva integradora y resumida, las principales herramientas que constituyen el Marketing Digital; identificarás el panorama general de las Redes Sociales; contarás principales características de una estrategia de SEO (Search Engine Optimization o Posicionamiento en Buscadores); lograrás contar con nociones básicas de una campaña de SEM (Search Engine Marketing o campañas Patrocinadas); vas a aprender las principales características del Marketing Viral; obtendrás un un proceso básico y eficiente para planificar y desarrollar una campaña de E-Mail Marketing

De la ejecución a la medición: Business Analytics

Llegamos al último Módulo del curso. Felicitaciones por haber llegado hasta aquí. En esta semana comprenderás la importancia del Web Analytics, así como analizar y ponderar la performance de las acciones ejecutadas, y colaborar a generar un espíritu proactivo para la toma decisiones basadas en información relevante; vas a lograr identificar las principales métricas del negocio (entre ellas las de Redes Sociales); vas a poder aplicar el esquema “Embudo de ventas” o “Funnel digital”; obtendrás algunas herramientas adicionales para desarrollar un criterio analítico para la toma de decisiones.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Enseña a los alumnos sobre el ecosistema del Marketing Digital

Proporciona herramientas para desarrollar estrategias de Marketing Digital

Enseña a utilizar herramientas para ejecutar esas estrategias

Enseña a monitorear y controlar campañas de Marketing Digital

Reviews summary

Exceptional digital marketing foundation

This course on digital marketing fundamentals is highly acclaimed for its comprehensive coverage of the subject. Students appreciate the practical approach which includes instruction on essential tools and techniques for developing and executing effective digital marketing strategies. Overall, this course is an excellent choice if you want to gain a solid foundation in this critical field.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Pilares de Marketing Digital with these activities:

Asistencia a talleres de redes sociales

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Conéctate con profesionales de la industria y expande tus conocimientos sobre las mejores prácticas de marketing en redes sociales.

Browse courses on Redes Sociales

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Busca talleres relevantes en plataformas en línea o redes sociales.
Participa activamente en las sesiones y haz preguntas.
Conecta con otros asistentes para establecer contactos.

Desarrollar un plan de marketing digital

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Aplica los principios del marketing digital para crear un plan integral que impulse los objetivos comerciales.

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Define los objetivos del plan.
Identifica las audiencias objetivo.
Analiza el mercado y la competencia.
Elabora estrategias y tácticas de marketing.
Establece métricas y KPI para medir el éxito.

Tutoriales sobre herramientas de análisis web

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Adquiere habilidades para utilizar herramientas de análisis web y medir la efectividad de las campañas de marketing.

Browse courses on Google Analytics

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Explora tutoriales en línea sobre Google Analytics u otras herramientas.
Practica el seguimiento del tráfico del sitio web y el análisis de datos.
Identifica áreas de mejora y optimización.

Two other activities

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Voluntariado en organizaciones de marketing digital

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Adquiere experiencia práctica y colabora con organizaciones para aplicar tus conocimientos de marketing digital.

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Busca oportunidades de voluntariado en sitios web o redes sociales.
Asiste a eventos y apoya iniciativas de marketing.
Contribuye con tus habilidades y aprende de profesionales experimentados.

Contribuir a proyectos de código abierto relacionados con el marketing digital

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Aplica tus habilidades técnicas contribuyendo a proyectos de código abierto y amplía tus conocimientos sobre tecnologías y herramientas de marketing.

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Identifica proyectos relevantes en sitios web de alojamiento de código.
Revisa la documentación y los problemas abiertos.
Contribuye con mejoras, correcciones de errores o nuevas funciones.

Career center

Learners who complete Pilares de Marketing Digital will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

A Digital Marketing Manager is responsible for planning, executing, and monitoring digital marketing campaigns. They will likely have a team of specialists working under them to help with tasks such as content creation, social media management, and search engine optimization (SEO). This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of the digital marketing landscape. You will learn about the latest trends and technologies, and you will develop the skills you need to create and execute effective digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Social Media Marketing Manager

A Social Media Marketing Manager is responsible for developing and executing social media marketing campaigns. They will work with a team of content creators and community managers to create and share engaging content that will reach the target audience. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of social media marketing. You will learn about the different social media platforms, and you will develop the skills you need to create and execute effective social media marketing campaigns.

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Search Engine Optimization (SEO) Specialist

An SEO Specialist is responsible for optimizing websites for search engines. They will work with a team of web developers and content creators to ensure that a website is technically sound and that it contains the keywords that people are searching for. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of SEO. You will learn about the different ranking factors, and you will develop the skills you need to optimize websites for search engines.

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Content Marketing Manager

A Content Marketing Manager is responsible for planning, creating, and distributing content that will attract and engage the target audience. They will work with a team of writers, designers, and developers to create content that is informative, engaging, and shareable. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of content marketing. You will learn about the different types of content, and you will develop the skills you need to create and distribute content that will achieve your marketing goals.

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Email Marketing Manager

An Email Marketing Manager is responsible for planning, creating, and executing email marketing campaigns. They will work with a team of copywriters and designers to create emails that are visually appealing and that contain persuasive copy. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of email marketing. You will learn about the different types of email campaigns, and you will develop the skills you need to create and execute effective email marketing campaigns.

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Web Analyst

A Web Analyst is responsible for collecting, analyzing, and interpreting data about website traffic. They will use this data to identify trends and patterns, and to make recommendations for improving the website's performance. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of web analytics. You will learn about the different types of data that can be collected, and you will develop the skills you need to analyze and interpret data.

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Digital Marketing Consultant

A Digital Marketing Consultant provides advice and guidance to businesses on how to improve their digital marketing efforts. They will work with businesses to develop and execute digital marketing campaigns, and they will track the results of these campaigns to ensure that they are meeting the client's goals. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of digital marketing. You will learn about the latest trends and technologies, and you will develop the skills you need to create and execute effective digital marketing campaigns.

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Marketing Manager

A Marketing Manager is responsible for planning, executing, and monitoring marketing campaigns. They will work with a team of marketing professionals to develop and execute marketing campaigns that will achieve the company's marketing goals. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of marketing. You will learn about the different types of marketing campaigns, and you will develop the skills you need to create and execute effective marketing campaigns.

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Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying ways to improve them. They will work with a team of business stakeholders to gather requirements, and they will develop solutions that will meet the needs of the business. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of business analysis. You will learn about the different types of business analysis techniques, and you will develop the skills you need to gather requirements and develop solutions.

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Product Manager

A Product Manager is responsible for planning, developing, and launching new products. They will work with a team of engineers, designers, and marketers to bring new products to market. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of product management. You will learn about the different stages of the product development process, and you will develop the skills you need to plan, develop, and launch new products.

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Entrepreneur

An Entrepreneur is someone who starts their own business. They will be responsible for all aspects of the business, from planning and development to marketing and sales. This course can help you develop the skills you need to succeed as an entrepreneur by providing you with a comprehensive understanding of business. You will learn about the different aspects of starting and running a business, and you will develop the skills you need to succeed.

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Sales Manager

A Sales Manager is responsible for leading and managing a team of salespeople. They will work with the sales team to develop and execute sales strategies, and they will track the results of these strategies to ensure that they are meeting the company's sales goals. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of sales management. You will learn about the different types of sales strategies, and you will develop the skills you need to lead and manage a team of salespeople.

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Customer Relationship Manager (CRM)

A Customer Relationship Manager (CRM) is responsible for managing relationships with customers. They will work with customers to identify their needs and to develop solutions that will meet those needs. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of CRM. You will learn about the different types of CRM strategies, and you will develop the skills you need to manage relationships with customers.

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Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data. They will work with data to identify trends and patterns, and to make recommendations for improving business decisions. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of data analysis. You will learn about the different types of data analysis techniques, and you will develop the skills you need to collect, analyze, and interpret data.

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Market Research Analyst

A Market Research Analyst is responsible for conducting market research studies. They will work with clients to identify their research needs, and they will design and execute research studies to collect data. This course can help you develop the skills you need to succeed in this role by providing you with a comprehensive understanding of market research. You will learn about the different types of market research studies, and you will develop the skills you need to design and execute research studies.

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