Publicidad Digital con Google AdWords from Coursera

What's inside

Syllabus

Introducción a Google Adwords

¡Bienvenidos a este módulo! En esta semana vas a conocer las diferencias fundamentales entre las redes de búsqueda y display y entender que tipos de objetivos se persiguen en cada una. También aprenderás a crear y configurar una cuenta de Google Adwords y te vas a familiarizar con sus diferentes componentes. Vas a aprender sobre las dimensiones y métricas más importantes de la herramienta y a familiarizarte con los términos específicos que se utilizan y aprenderás a definir objetivos concretos cómo tus conversiones y a utilizarlas para medir los resultados de tus campañas.

Red de Búsqueda de Google

Avanzamos al módulo 2 del curso. En este módulo aprenderás en detalle cómo funciona la red de búsqueda de Google, entendiendo cómo se determina la posición de los anuncios y el costo de los mismos. Vas a aprender sobre los anuncios y extensiones de anuncio de la red de búsqueda y cómo hacer que sean efectivos para atraer a los usuarios adecuados. Aprenderás a armar y subir una estructura de palabras clave con los términos y concordancias adecuadas para tu negocio y conocerás las mejores prácticas de gestión para lograr buenos resultados en tus campañas.

Red de Display de Google

Llegamos al módulo 3 del curso. En esta semana aprenderás en detalle cómo funciona la red de Display de Google, comprendiendo en detalle cómo utilizarla para llegar a públicos específicos con el anuncio y contexto adecuado. Entenderás todas las opciones de segmentación que presenta cada canal y podrás discernir cuándo conviene usar cada una de ellas. Vas a aprender sobre los formatos de anuncios permitidos en la red de Display y Youtube y conocerás las mejores prácticas de gestión para lograr buenos resultados en tus campañas.

Optimización de Google Adwords

Llegamos al último Módulo del curso. ¡¡¡Felicitaciones por haber llegado hasta aquí!!! En esta semana aprenderás a manejar las pujas de tus grupos de anuncios y a determinar una estrategia de CPCs máximos que sea funcional a tus objetivos. Aprenderás a controlar los presupuestos de tus campañas y a distribuirlos en función del aprovechamiento óptimo de la inversión. Aprenderás a leer las métricas de tus campañas para determinar los cambios a realizar para mejorar su rendimiento (y cómo realizar estos cambios). Aprenderás a estudiar los resultados de tus campañas publicitarías en orden de controlar y determinar su impacto real.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Tiene talleres prácticos y materiales interactivos

Construye base sólida para principiantes

Se enfoca en conceptos fundamentales y avanzados

Enseña herramientas y habilidades relevantes para la industria

Desarrolla habilidades profesionales y especialización en publicidad en Google

Requiere conocimientos previos en marketing digital

Reviews summary

Outdated learning materials

This course has received a lower rating from students based on negative feedback regarding its outdated material. Specifically, students have mentioned that the platform used for teaching Google AdWords is no longer the most recent version, highlighting the need for the course to be updated to include the latest version of the platform.

Outdated course materials hinder learning.

"...Enseñan google Adwords con la plataforma anterior cosa que no ayuda..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Publicidad Digital con Google AdWords with these activities:

Organizar y revisar materiales del curso

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Mantener un sistema organizado para almacenar y revisar materiales del curso, mejorando la preparación y el acceso a la información.

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Crear un sistema de archivo para notas, diapositivas y tareas
Revisar los materiales regularmente para reforzar la comprensión y la retención

Grabar un video explicando un concepto de AdWords

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Profundizar en un concepto particular de AdWords creando un video explicativo, solidificando la comprensión y las habilidades de comunicación.

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Elegir un concepto específico para explicar detalladamente
Escribir un guion o bosquejar los puntos clave del video
Grabar y editar el video, asegurando claridad y concisión

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Career center

Learners who complete Publicidad Digital con Google AdWords will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers lead digital marketing strategy, working closely with their marketing team. This course can help lead to a successful career as a Digital Marketing Manager as it provides a solid introduction to the foundational concepts and advanced techniques involved in this exciting field, especially when it comes to Google AdWords. Furthermore, it provides the knowledge necessary to create, publish, and optimize highly effective ad campaigns, giving you the skills necessary to excel in this role.

See salaries and explore the career path for Digital Marketing Manager

Search Engine Optimization (SEO) Specialist

SEO Specialists help their organizations achieve their marketing and business goals through organic search results. The principles taught in this course directly apply to the work of an SEO Specialist, giving learners a foundation in how search advertising works. Because Google AdWords is one of the most powerful search advertising platforms in use today, this course can be a stepping stone to a successful career as an SEO Specialist.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Digital Advertising Specialist

Digital Advertising Specialists design, implement, and manage digital advertising campaigns. They work with clients to build brand awareness, increase demand, and generate leads. This course gives learners a thorough foundation in Google AdWords, which is a critical tool for Digital Advertising Specialists. As a result, this course may be useful for learners looking to enter this dynamic and rapidly growing field.

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Marketing Analyst

Marketing Analysts use data to identify trends, measure the effectiveness of marketing campaigns, and make recommendations for improvement. This course can help an aspiring Marketing Analyst build a foundation in how to use Google AdWords, which can be a valuable tool for collecting marketing performance data. As a result, this course may be useful for those looking to enter the field of Marketing Analytics.

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Social Media Marketing Manager

Social Media Marketing Managers oversee the development and execution of social media campaigns. They work with teams to create compelling content, build relationships with customers, and drive traffic to their websites. While this course is primarily focused on Google AdWords, the foundational material can also be useful to Social Media Marketing Managers as they work with other digital advertising platforms.

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Web Analyst

Web Analysts collect, analyze, and interpret data to improve the performance of websites. They work with teams to identify areas for improvement and make recommendations for change. This course may be useful to aspiring Web Analysts because it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to a website.

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E-commerce Marketing Manager

E-commerce Marketing Managers oversee the development and execution of marketing campaigns for online stores. They work with teams to create compelling content, build relationships with customers, and drive sales. This course may be useful to those looking to enter the field of E-commerce Marketing as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to an online store.

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Content Marketing Manager

Content Marketing Managers oversee the development and execution of content marketing campaigns. They work with teams to create compelling content that attracts and engages customers. While this course is primarily focused on Google AdWords, the foundational material can also be useful to Content Marketing Managers as they work with other digital advertising platforms.

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Affiliate Marketing Manager

Affiliate Marketing Managers oversee the development and execution of affiliate marketing campaigns. They work with teams to identify and recruit affiliates, and to create compelling content that promotes products and services. This course may be useful to those looking to enter the field of Affiliate Marketing as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to affiliate links.

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Email Marketing Manager

Email Marketing Managers oversee the development and execution of email marketing campaigns. They work with teams to create compelling content, build relationships with customers, and drive sales. This course may be useful to those looking to enter the field of Email Marketing as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to an email list.

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Product Marketing Manager

Product Marketing Managers oversee the development and execution of marketing campaigns for new products and services. They work with teams to create compelling content, build relationships with customers, and drive sales. This course may be useful to those looking to enter the field of Product Marketing as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to a new product or service.

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Marketing Communications Manager

Marketing Communications Managers oversee the development and execution of marketing communications campaigns. They work with teams to create compelling content, build relationships with customers, and drive sales. This course may be useful to those looking to enter the field of Marketing Communications as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to a marketing communications campaign.

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Public relations manager

Public Relations Managers oversee the development and execution of public relations campaigns. They work with teams to create compelling content, build relationships with customers, and drive sales. This course may be useful to those looking to enter the field of Public Relations as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to a public relations campaign.

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Market Research Analyst

Market Research Analysts conduct research to identify and understand the needs of customers. They work with teams to develop marketing campaigns that are tailored to the needs of the target audience. This course may be useful to those looking to enter the field of Market Research as it can help them build a foundation in how Google AdWords works and how it can be used to conduct market research.

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Business Development Manager

Business Development Managers oversee the development and execution of business development campaigns. They work with teams to identify and recruit new customers, and to create compelling content that promotes products and services. This course may be useful to those looking to enter the field of Business Development as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to a business development campaign.

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