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Publicidad Digital con Google AdWords

Pablo Grimoldi

En este curso de Google Adwords, aprenderás sobre los conceptos fundamentales y técnicas avanzadas de la publicidad en Google. Con estos, serás capaz de crear, publicar y optimizar correctamente campañas para promocionar las marcas, productos o servicios que desee en una de las herramientas publicitarias más poderosas del mundo. El curso profundiza tanto en la red de Búsqueda como la red de Display, detallando sus aspectos teóricos y prácticos desde la propia herramienta.

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What's inside

Syllabus

Introducción a Google Adwords

¡Bienvenidos a este módulo! En esta semana vas a conocer las diferencias fundamentales entre las redes de búsqueda y display y entender que tipos de objetivos se persiguen en cada una. También aprenderás a crear y configurar una cuenta de Google Adwords y te vas a familiarizar con sus diferentes componentes. Vas a aprender sobre las dimensiones y métricas más importantes de la herramienta y a familiarizarte con los términos específicos que se utilizan y aprenderás a definir objetivos concretos cómo tus conversiones y a utilizarlas para medir los resultados de tus campañas.

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Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Tiene talleres prácticos y materiales interactivos

Construye base sólida para principiantes

Se enfoca en conceptos fundamentales y avanzados

Enseña herramientas y habilidades relevantes para la industria

Desarrolla habilidades profesionales y especialización en publicidad en Google

Requiere conocimientos previos en marketing digital

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Reviews summary

Curso práctico de google ads

Según los estudiantes, este curso ofrece una base sólida y práctica para iniciarse en el mundo de la publicidad digital con Google Ads. Muchos lo consideran ideal para principiantes, destacando la claridad de las explicaciones y la forma en que los temas se abordan paso a paso. La posibilidad de ver el uso real de la plataforma se menciona como una gran ventaja. Si bien la mayoría lo ve como un excelente punto de partida, algunos señalan que podría beneficiarse de una mayor profundidad en temas avanzados o en actualizaciones sobre cambios recientes en la plataforma, lo que sugiere que para quienes buscan un nivel intermedio o avanzado, puede requerir estudio complementario.

Va al grano, sin rodeos.

"El curso es muy conciso, va directo a lo importante."

"Aprecio que el contenido sea directo y sin paja, lo hace muy eficiente."

"Me gustó la estructura de los módulos, son cortos y van al punto."

Contenido fácil de entender.

"Muy buen curso, las explicaciones son claras y concisas, se entiende todo a la perfección."

"El profesor explica muy bien, se entiende todo a la perfección, las clases son dinámicas y muy bien estructuradas."

"Me gustó mucho la forma de explicar del profesor, hizo que temas complejos fueran fáciles de entender."

Muestra cómo usar la plataforma.

"El curso es bastante práctico, se ve la herramienta y cómo se usa en la realidad."

"Me gustó mucho la parte práctica, ver cómo crear campañas directamente en la plataforma es muy útil."

"La demostración práctica en la propia herramienta es lo que más valoro de este curso."

Ideal para iniciarse en Google Ads.

"Es un curso muy completo para iniciar en el mundo de Google Ads. Te lleva de la mano paso a paso..."

"Este curso es ideal para personas que se inician en el conocimiento de la publicidad digital y Ads..."

"Creo que es un curso muy completo para comenzar a trabajar con Google Ads. Lo recomiendo para principiantes."

"Si eres novato en el tema, este curso te da muy buenas bases para empezar a usar la herramienta."

Podría ir más allá de lo básico.

"Para alguien con algo de experiencia, puede sentirse un poco básico, aunque es una buena revisión de los fundamentos."

"Me hubiera gustado ver más temas avanzados, el curso se queda mucho en la introducción."

"Cubre bien lo fundamental, pero para optimización avanzada o estrategias más complejas, necesitaría buscar otro recurso."

Algunos contenidos o interfaz desactualizados.

"Aunque da una muy buena base, algunas partes del curso se sienten desactualizadas debido a los constantes cambios en la plataforma de Google Ads."

"Sería genial que el curso se actualizara para reflejar los últimos cambios en la interfaz y las funcionalidades de Google Ads."

"Encontré que algunos menús o características mostradas en los videos ya no están exactamente igual en la versión actual de Google Ads."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Publicidad Digital con Google AdWords with these activities:

Organizar y revisar materiales del curso

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Mantener un sistema organizado para almacenar y revisar materiales del curso, mejorando la preparación y el acceso a la información.

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Crear un sistema de archivo para notas, diapositivas y tareas
Revisar los materiales regularmente para reforzar la comprensión y la retención

Grabar un video explicando un concepto de AdWords

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Profundizar en un concepto particular de AdWords creando un video explicativo, solidificando la comprensión y las habilidades de comunicación.

Show steps

Elegir un concepto específico para explicar detalladamente
Escribir un guion o bosquejar los puntos clave del video
Grabar y editar el video, asegurando claridad y concisión

Show all two activities

Career center

Learners who complete Publicidad Digital con Google AdWords will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers lead digital marketing strategy, working closely with their marketing team. This course can help lead to a successful career as a Digital Marketing Manager as it provides a solid introduction to the foundational concepts and advanced techniques involved in this exciting field, especially when it comes to Google AdWords. Furthermore, it provides the knowledge necessary to create, publish, and optimize highly effective ad campaigns, giving you the skills necessary to excel in this role.

See salaries and explore the career path for Digital Marketing Manager

Search Engine Optimization (SEO) Specialist

SEO Specialists help their organizations achieve their marketing and business goals through organic search results. The principles taught in this course directly apply to the work of an SEO Specialist, giving learners a foundation in how search advertising works. Because Google AdWords is one of the most powerful search advertising platforms in use today, this course can be a stepping stone to a successful career as an SEO Specialist.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Digital Advertising Specialist

Digital Advertising Specialists design, implement, and manage digital advertising campaigns. They work with clients to build brand awareness, increase demand, and generate leads. This course gives learners a thorough foundation in Google AdWords, which is a critical tool for Digital Advertising Specialists. As a result, this course may be useful for learners looking to enter this dynamic and rapidly growing field.

See salaries and explore the career path for Digital Advertising Specialist

Marketing Analyst

Marketing Analysts use data to identify trends, measure the effectiveness of marketing campaigns, and make recommendations for improvement. This course can help an aspiring Marketing Analyst build a foundation in how to use Google AdWords, which can be a valuable tool for collecting marketing performance data. As a result, this course may be useful for those looking to enter the field of Marketing Analytics.

See salaries and explore the career path for Marketing Analyst

Social Media Marketing Manager

Social Media Marketing Managers oversee the development and execution of social media campaigns. They work with teams to create compelling content, build relationships with customers, and drive traffic to their websites. While this course is primarily focused on Google AdWords, the foundational material can also be useful to Social Media Marketing Managers as they work with other digital advertising platforms.

See salaries and explore the career path for Social Media Marketing Manager

Web Analyst

Web Analysts collect, analyze, and interpret data to improve the performance of websites. They work with teams to identify areas for improvement and make recommendations for change. This course may be useful to aspiring Web Analysts because it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to a website.

See salaries and explore the career path for Web Analyst

E-commerce Marketing Manager

E-commerce Marketing Managers oversee the development and execution of marketing campaigns for online stores. They work with teams to create compelling content, build relationships with customers, and drive sales. This course may be useful to those looking to enter the field of E-commerce Marketing as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to an online store.

See salaries and explore the career path for E-commerce Marketing Manager

Content Marketing Manager

Content Marketing Managers oversee the development and execution of content marketing campaigns. They work with teams to create compelling content that attracts and engages customers. While this course is primarily focused on Google AdWords, the foundational material can also be useful to Content Marketing Managers as they work with other digital advertising platforms.

See salaries and explore the career path for Content Marketing Manager

Affiliate Marketing Manager

Affiliate Marketing Managers oversee the development and execution of affiliate marketing campaigns. They work with teams to identify and recruit affiliates, and to create compelling content that promotes products and services. This course may be useful to those looking to enter the field of Affiliate Marketing as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to affiliate links.

See salaries and explore the career path for Affiliate Marketing Manager

Email Marketing Manager

Email Marketing Managers oversee the development and execution of email marketing campaigns. They work with teams to create compelling content, build relationships with customers, and drive sales. This course may be useful to those looking to enter the field of Email Marketing as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to an email list.

See salaries and explore the career path for Email Marketing Manager

Product Marketing Manager

Product Marketing Managers oversee the development and execution of marketing campaigns for new products and services. They work with teams to create compelling content, build relationships with customers, and drive sales. This course may be useful to those looking to enter the field of Product Marketing as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to a new product or service.

See salaries and explore the career path for Product Marketing Manager

Marketing Communications Manager

Marketing Communications Managers oversee the development and execution of marketing communications campaigns. They work with teams to create compelling content, build relationships with customers, and drive sales. This course may be useful to those looking to enter the field of Marketing Communications as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to a marketing communications campaign.

See salaries and explore the career path for Marketing Communications Manager

Public relations manager

Public Relations Managers oversee the development and execution of public relations campaigns. They work with teams to create compelling content, build relationships with customers, and drive sales. This course may be useful to those looking to enter the field of Public Relations as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to a public relations campaign.

See salaries and explore the career path for Public relations manager

Market Research Analyst

Market Research Analysts conduct research to identify and understand the needs of customers. They work with teams to develop marketing campaigns that are tailored to the needs of the target audience. This course may be useful to those looking to enter the field of Market Research as it can help them build a foundation in how Google AdWords works and how it can be used to conduct market research.

See salaries and explore the career path for Market Research Analyst

Business Development Manager

Business Development Managers oversee the development and execution of business development campaigns. They work with teams to identify and recruit new customers, and to create compelling content that promotes products and services. This course may be useful to those looking to enter the field of Business Development as it can help them build a foundation in how Google AdWords works and how it can be used to drive traffic to a business development campaign.

See salaries and explore the career path for Business Development Manager

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Publicidad Digital con Google AdWords.

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Advanced Google AdWords

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Este libro clásico sobre AdWords ofrece una visión integral de la plataforma, desde la configuración de la cuenta hasta la optimización de conversiones. Es una lectura esencial para quienes buscan una comprensión profunda de todas las facetas de AdWords.

Advanced Google AdWords

Advanced Google AdWords

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Marketing Communications

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Este libro se centra en la gestión de campañas de AdWords, proporcionando estrategias y consejos para optimizar el rendimiento. Es una lectura esencial para los especialistas en marketing que buscan llevar sus campañas de AdWords al siguiente nivel.

Marketing Communications

Marketing Communications

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Always Be Testing

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Este libro se centra en la optimización del rendimiento de las campañas de AdWords. Proporciona estrategias procesables para mejorar las tasas de clics, las tasas de conversión y el retorno de la inversión.

(English) Always Be Testing: The Complete Guide to Google...

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Pay Per Click Search Engine Marketing For Dummies

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Este libro proporciona una introducción fácil de entender a AdWords, utilizando un lenguaje sencillo y explicaciones paso a paso. Es ideal para aquellos que recién comienzan a explorar la publicidad en motores de búsqueda.

Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies

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Estrategia y táctica empresarial en redes sociales

Save

Este libro ofrece una visión integral del marketing digital, incluyendo un capítulo sobre AdWords. Es un recurso útil para los especialistas en marketing que buscan ampliar su conjunto de habilidades y conocimientos.

Estrategia y táctica empresarial en Redes Sociales

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Web Marketing All-in-One For Dummies

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Esta guía fácil de entender proporciona los fundamentos de AdWords de una manera accesible. Es un punto de partida perfecto para los principiantes que buscan aprender sobre los conceptos básicos de la publicidad en buscadores.

(English) Web Marketing All-In-One for Dummies

(English) Web Marketing All-in-One Desk Reference For Dummies

(English) Web Marketing All-in-One for Dummies

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Save

Esta guía accesible cubre los fundamentos del marketing digital, incluyendo AdWords. Es un punto de partida útil para los principiantes que buscan comprender el panorama general del marketing en línea.

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Waiting for Your Cat to Bark?

Save

Esta guía para principiantes proporciona una base sólida para comprender y utilizar AdWords. Es un recurso ideal para los especialistas en marketing que buscan comenzar con la publicidad en buscadores.

Waiting for Your Cat to Bark?

Waiting for Your Cat to Bark?

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Effort

Es un curso de 4 semanas, con una carga de trabajo de 4 a 5 horas, por semana.

Level

Introductory

Via

Coursera

Institution

Universidad Austral

Instructor

Pablo Grimoldi

Language

Español

This course belongs to a collection called Marketing Digital. It's comprised of five courses:

Pilares de Marketing Digital
Compra programática de medios: Publicidad online en tiempo real
Publicidad Digital con Google AdWords (viewing)
Proyecto Final - Programa Especializado en Marketing Digital
Estrategias de Redes Sociales

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Tiene talleres prácticos y materiales interactivos

Construye base sólida para principiantes

Se enfoca en conceptos fundamentales y avanzados

Enseña herramientas y habilidades relevantes para la industria

Desarrolla habilidades profesionales y especialización en publicidad en Google

Requiere conocimientos previos en marketing digital

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