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Product Marketing Manager

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March 29, 2024 Updated April 11, 2025 15 minute read
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Decoding the Role: A Comprehensive Guide to Becoming a Product Marketing Manager

A Product Marketing Manager (PMM) acts as the crucial link between a company's product development teams and its broader marketing and sales efforts. Their primary mission is to understand the target market deeply, shape the product's messaging and positioning, and drive successful product launches and ongoing market adoption. Think of them as the chief storyteller and strategist for a specific product or product line.

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Salaries for Product Marketing Manager

City
Median
New York
$202,000
San Francisco
$172,000
Seattle
$219,000
See all salaries
City
Median
New York
$202,000
San Francisco
$172,000
Seattle
$219,000
Austin
$177,000
Toronto
$163,000
London
£97,000
Paris
€68,000
Berlin
€94,000
Tel Aviv
₪374,000
Singapore
S$160,000
Beijing
¥498,000
Shanghai
¥264,000
Shenzhen
¥559,000
Bengalaru
₹725,000
Delhi
₹810,000
Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to Product Marketing Manager

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We've curated 24 courses to help you on your path to Product Marketing Manager. Use these to develop your skills, build background knowledge, and put what you learn to practice.
Sorted from most relevant to least relevant:

Reading list

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Cover image
INSPIRED
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Provides a comprehensive overview of software product management, covering the entire product lifecycle from ideation to launch and beyond. It is highly recommended for anyone who wants to learn about the fundamentals of software product management.
INSPIRED
Paperback
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INSPIRED
Kindle Edition
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Cover image
The Lean Startup
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Must-read for anyone who wants to learn about the lean startup methodology. It provides a practical guide to building and testing products quickly and efficiently, with a focus on customer feedback.
The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
(Español) El método Lean Startup: Cómo crear empresas de...
Kindle Edition
$
(Español) Lean Analytics: Cómo utilizar los datos para crear...
Kindle Edition
$
(Español) El camino hacia el Lean Startup: Cómo aprovechar la...
Kindle Edition
$
(Pусский) Бизнес с нуля: Метод Lean Startup для быстрого...
Kindle Edition
$
(Français) Lean Startup: Adoptez l'innovation continue...
Kindle Edition
$$
(Deutsch) Lean Startup: Schnell, risikolos und erfolgreich...
Kindle Edition
$$
Cover image
Marketing Management, Global Edition
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This classic textbook provides a comprehensive overview of marketing management, covering all the essential concepts and strategies. It valuable resource for students and practitioners alike.
Marketing Management, Global Edition
Paperback
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Marketing Management, Global Edition
Kindle Edition
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Cover image
Lateral Marketing
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Provides a comprehensive overview of the product development process, from ideation to launch. It is written by two of the leading experts in marketing and innovation.
Lateral Marketing: New Techniques for Finding...
Kindle Edition
$$
Cover image
Crossing the Chasm
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Classic in the field of marketing and sales. It provides a framework for understanding the different stages of the technology adoption lifecycle and how to successfully market and sell products to each stage.
Crossing the Chasm, 3rd Edition: Marketing and...
Paperback
$$
Crossing the Chasm: Marketing and Selling High-Tech...
Kindle Edition
$$
Crossing the Chasm: Marketing and Selling...
Hardcover
$$
Crossing the Chasm [Paperback]
Paperback
$$
Crossing the Chasm: Marketing and Selling High-Tech...
Paperback
$$
Crossing the Chasm Publisher: HarperBusiness;...
Paperback
$$
The Chasm Companion: A Field Guide to Crossing the...
Paperback
$$
Cover image
The Innovator's Dilemma
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Examines why some companies fail to innovate, even when they have the resources and expertise to do so. It must-read for anyone involved in product development.
The Innovator's Dilemma: When New Technologies...
Paperback
$$
The Innovator's Dilemma, with a New Foreword: When...
Hardcover
$$
The Innovator's Dilemma: The Revolutionary Book...
Paperback
$$
The Innovator's Dilemma 1st (first) edition
Hardcover
$$
The Disruptive Innovation Set (2 Books)
Paperback
$$
The Innovator's Dilemma with Award-Winning Harvard...
Kindle Edition
$$
The Innovator's Dilemma: Meeting the Challenge of...
Audible Audiobook
$
Disruptive Innovation: The Christensen Collection...
Kindle Edition
$$$
(Deutsch) The Innovator's Dilemma (German Edition): Warum...
Audible Audiobook
$$
(Pусский) Дилемма инноватора: Как из-за новых технологий...
Kindle Edition
$
Cover image
Value Proposition Design
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Provides a framework for designing value propositions that meet the needs of customers. It valuable resource for anyone involved in product development.
Value Proposition Design
Paperback
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Value Proposition Design
Kindle Edition
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Cover image
Traction
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Provides a practical guide to getting customers for your new product or service. It valuable resource for anyone involved in product development.
Traction
Paperback
$$
(Français) Traction - Comment toute start-up peut développer...
Kindle Edition
$$
(Italiano) Traction. Le strategie vincenti per ottenere una...
Paperback
$$
Cover image
The Hard Thing About Hard Things
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Provides insights into the challenges of building a successful business. It valuable resource for anyone involved in product development.
The Hard Thing About Hard Things: Building a...
Hardcover
$$
The Hard Thing About Hard Things [Hardcover] By Ben...
Paperback
$$
(Español) Emprender y liderar una startup: El duro camino has...
Kindle Edition
$
The Hard Thing About Hard Things [Hardcover],...
Paperback
$$
The hard thing about hard things: ondernemen zonder...
Paperback
$$$
Summary of 'The Hard Thing About Hard Things by Ben...
Audible Audiobook
$
Cover image
Zero to One
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Provides insights into the challenges of building a successful startup. It valuable resource for anyone involved in product development.
Zero to One: Notes on Startups, or How to Build the...
Hardcover
$$
Zero To One,The $100 Startup, You Are a Badass at...
Paperback
$$$
The $100 Startup By Chris Guillebeau and Zero to...
Paperback
$$
(Pусский) От нуля к единице: Как создать стартап, который...
Kindle Edition
$
(Deutsch) Zero to One: Wie Innovation unsere Gesellschaft...
Hardcover
$$
Zero to One, How Work Works, F**k Work, Let's Play,...
Paperback
$$
Zero to one : creëer de toekomst: wat iedere...
Paperback
$$
(हिंदी) Zero to One: Notes on Start Ups, or How to Build...
Paperback
$
Zero to One: Notes on Start Ups, or How to Build...
Paperback
$$
Cover image
The Art Of Innovation
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Provides insights into the creative process at IDEO, one of the world's leading design firms. It valuable resource for anyone involved in product development.
Creative Confidence: Unleashing the Creative...
Hardcover
$$
The Art of Innovation: Lessons in Creativity from...
Hardcover
$$
The Art of Innovation : Success Through Innovation...
Paperback
$$
The Ten Faces of Innovation, Creative Confidence,...
Paperback
$$$
(日本語) The Art of Innovation : Lessons in Creativity From...
Tankobon Hardcover
$$
The Art Of Innovation: Success Through Innovation...
Paperback
$$$
(中文) The Art of Innovation: Lessons in Creativity from...
Paperback
$$
The Art of Innovation: Lessons in Creativity from...
Kindle Edition
$$
Cover image
The Innovator's DNA
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Identifies the five skills of disruptive innovators. It valuable resource for anyone involved in product development.
The Innovator's DNA, Updated, with a New Preface:...
Hardcover
$$
The Innovator's DNA: Mastering the Five Skills of...
Hardcover
$$
Disruptive Innovation: The Christensen Collection...
Kindle Edition
$$$
Cover image
The Lean Product Playbook
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Provides a practical guide to using the lean product development process to develop new products and services. It valuable resource for anyone involved in product development.
The Lean Product Playbook: How to Innovate with...
Hardcover
$$
The Lean Product Playbook: How to Innovate with...
Kindle Edition
$$
Cover image
Product Leadership
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Provides insights into the role of the product manager. It valuable resource for anyone involved in product development.
Product Leadership: How Top Product Managers Launch...
Paperback
$$
(Deutsch) Product Leadership: Wie Top-Produktmanager...
Kindle Edition
$$
Product Leadership (Korean Edition)
Paperback
$$$
Cover image
Traction
Save
Practical guide to getting customers for your startup. It provides a step-by-step process for developing and executing a traction strategy.
Traction
Paperback
$$
(Français) Traction - Comment toute start-up peut développer...
Kindle Edition
$$
(Italiano) Traction. Le strategie vincenti per ottenere una...
Paperback
$$
Cover image
The Marketing Plan Handbook
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This practical guide provides step-by-step instructions on how to develop a marketing plan. It is an essential tool for small business owners and marketing professionals.
The Marketing Plan Handbook
Paperback
Check
The Marketing Plan Handbook
Kindle Edition
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Cover image
Good Strategy/Bad Strategy
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Provides a framework for developing good product development strategies. It is written by a leading expert on strategy and innovation.
Good Strategy Bad Strategy: The Difference and Why...
Kindle Edition
$$
Richard Rumelt 2 Books Collection Set (The Crux &...
Paperback
$$
Good Strategy Bad Strategy, The Leader Who Had No...
Paperback
$$
Good Strategy Bad Strategy, Playing to Win...
Paperback
$$$
NEW-Good Strategy/Bad Strategy
Paperback
$$
Cover image
The Lean Startup
Save
Introduces the lean startup methodology, which process for developing new products and services quickly and efficiently. It valuable resource for anyone involved in product development.
The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
(Español) El método Lean Startup: Cómo crear empresas de...
Kindle Edition
$
(Español) Lean Analytics: Cómo utilizar los datos para crear...
Kindle Edition
$
(Español) El camino hacia el Lean Startup: Cómo aprovechar la...
Kindle Edition
$
(Pусский) Бизнес с нуля: Метод Lean Startup для быстрого...
Kindle Edition
$
(Français) Lean Startup: Adoptez l'innovation continue...
Kindle Edition
$$
(Deutsch) Lean Startup: Schnell, risikolos und erfolgreich...
Kindle Edition
$$
Cover image
Crossing the Chasm
Save
Discusses the challenges of marketing and selling new technology products to mainstream customers. It must-read for anyone involved in product development.
Crossing the Chasm, 3rd Edition: Marketing and...
Paperback
$$
Crossing the Chasm: Marketing and Selling High-Tech...
Kindle Edition
$$
Crossing the Chasm: Marketing and Selling...
Hardcover
$$
Crossing the Chasm [Paperback]
Paperback
$$
Crossing the Chasm: Marketing and Selling High-Tech...
Paperback
$$
Crossing the Chasm Publisher: HarperBusiness;...
Paperback
$$
The Chasm Companion: A Field Guide to Crossing the...
Paperback
$$
Cover image
Innovation by Design
Save
Provides a practical guide to using design thinking to develop new products and services. It valuable resource for anyone involved in product development.
Innovation by Design: How Any Organization Can...
Paperback
$$
Innovation by Design: How Any Organization Can...
Kindle Edition
$
Cover image
The Innovator's Solution
Save
Builds on the ideas presented in The Innovator's Dilemma and provides a framework for creating and sustaining successful growth. It valuable resource for anyone involved in product development.
The Innovator's Solution, with a New Foreword:...
Hardcover
$$
The Innovator's Solution: Creating and Sustaining...
Hardcover
$$
Disruptive Innovation: The Christensen Collection...
Kindle Edition
$$$
(Deutsch) The Innovator's Solution: Warum manche Unternehmen...
Hardcover
$$
Cover image
The Innovator's Dilemma
Save
Must-read for anyone who wants to understand the challenges of innovation. It provides a framework for understanding why large companies often fail to innovate and how to overcome these challenges.
The Innovator's Dilemma: When New Technologies...
Paperback
$$
The Innovator's Dilemma, with a New Foreword: When...
Hardcover
$$
The Innovator's Dilemma: The Revolutionary Book...
Paperback
$$
The Innovator's Dilemma 1st (first) edition
Hardcover
$$
The Disruptive Innovation Set (2 Books)
Paperback
$$
The Innovator's Dilemma with Award-Winning Harvard...
Kindle Edition
$$
The Innovator's Dilemma: Meeting the Challenge of...
Audible Audiobook
$
Disruptive Innovation: The Christensen Collection...
Kindle Edition
$$$
(Deutsch) The Innovator's Dilemma (German Edition): Warum...
Audible Audiobook
$$
(Pусский) Дилемма инноватора: Как из-за новых технологий...
Kindle Edition
$
Cover image
Good Strategy/Bad Strategy
Save
Provides a simple and effective framework for developing good strategy. It must-read for anyone who wants to learn how to develop and execute effective strategies.
Good Strategy Bad Strategy: The Difference and Why...
Kindle Edition
$$
Richard Rumelt 2 Books Collection Set (The Crux &...
Paperback
$$
Good Strategy Bad Strategy, The Leader Who Had No...
Paperback
$$
Good Strategy Bad Strategy, Playing to Win...
Paperback
$$$
NEW-Good Strategy/Bad Strategy
Paperback
$$
Cover image
The Hard Thing About Hard Things
Save
Collection of essays by Ben Horowitz, a successful entrepreneur and venture capitalist. It provides a raw and honest look at the challenges of building a business.
The Hard Thing About Hard Things: Building a...
Hardcover
$$
The Hard Thing About Hard Things [Hardcover] By Ben...
Paperback
$$
(Español) Emprender y liderar una startup: El duro camino has...
Kindle Edition
$
The Hard Thing About Hard Things [Hardcover],...
Paperback
$$
The hard thing about hard things: ondernemen zonder...
Paperback
$$$
Summary of 'The Hard Thing About Hard Things by Ben...
Audible Audiobook
$
Relevant careers
Marketing Manager
Product Owner
Sales Manager
Business Analyst
Data Scientist
Software Engineer
Data Analyst
Product Manager
Market Research Analyst
Program Manager
Brand Manager
Product Marketing Manager
Related topics
Product Development
Software Product Management
Marketing Plan Development
Product Leadership
Product Planning
Marketing Planning
Brand Strategy
Sales Funnels
Campaign Optimization
Customer Targeting
Outbound Marketing
Product Research
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