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The Good, Bad, and Ugly of Marketing - Jagdish Sheth

The 4 A's of Marketing with Jagdish Sheth,

This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.
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Length 3 weeks
Starts Jun 26 (earlier today)
Cost $49
From University System of Georgia via Coursera
Instructor Jagdish Sheth
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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Rating Not enough ratings
Length 3 weeks
Starts Jun 26 (earlier today)
Cost $49
From University System of Georgia via Coursera
Instructor Jagdish Sheth
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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