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Emerging Markets - Jagdish Sheth
The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover, most consumption in emerging markets is unbranded products and services, and unorganized competition. This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.
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| Rating | Not enough ratings |
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| Length | 5 weeks |
| Starts | Jun 26 (earlier today) |
| Cost | $49 |
| From | University System of Georgia via Coursera |
| Instructor | Jagdish Sheth |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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Sales Operations for US Emerging Markets $115k
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Emerging Markets Analyst $145k
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| Rating | Not enough ratings |
|---|---|
| Length | 5 weeks |
| Starts | Jun 26 (earlier today) |
| Cost | $49 |
| From | University System of Georgia via Coursera |
| Instructor | Jagdish Sheth |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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