We may earn an affiliate commission when you visit our partners.

Emerging Markets - Jagdish Sheth

The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover, most consumption in emerging markets is unbranded products and services, and unorganized competition. This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

Two deals to help you save

We found two deals and offers that may be relevant to this course.

Save money when you learn. All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

Valid until December 12

Annual Subscription Savings

Unlock programs from Google, Microsoft, and IBM and join 77% of learners who reported positive career outcomes.

Only $239!

What's inside

Syllabus

Impact of Emerging Markets on Marketing (Part 1)

This course not only captures the fundamental shift and the forces driving the shift in global growth, but also explores how to confront the reality of new measures of world economies. Presented are in depth analysis on the five characteristics of emerging markets, with especially Chindia shaping global markets, and the ten implications of this shift on the marketing practice.

Impact of Emerging Markets on Marketing (Part 2)

Think Global, Act Local (Part 1)

What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.

Think Global, Act Local (Part 2)

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches companies how to shift from a strategy of "think global, act local," to "think local, act global,"

Taught by a world-renowned marketing expert with years of industry experience

Examines the fundamental shift in global growth, enabling learners to understand geopolitical economic trends

Develops strategies for successful implementation of a "think local, act global" strategy

Explores the characteristics of emerging markets, with a focus on China and India

Requires basic marketing knowledge and experience

Save this course

Save Emerging Markets - Jagdish Sheth to your list so you can find it easily later:

Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Emerging Markets - Jagdish Sheth with these activities:

Review the concepts of marketing

Show steps

By reviewing the basic concepts of marketing, you can ensure that you have a strong foundation for learning the new and advanced concepts that will be covered in this course.

Show steps

Re-read your notes from previous marketing courses.
Review the chapters on marketing from your introductory business textbook.

Review Emerging Markets Characteristics

Show steps

Review the five key characteristics of emerging markets to enhance your understanding of the fundamental differences between advanced and emerging economies.

Browse courses on Emerging Markets

Show steps

Identify the five key characteristics of emerging markets.
Read articles and case studies that discuss these characteristics.
Discuss these characteristics with a peer or mentor.

Read 'Marketing Management' by Philip Kotler and Kevin Lane Keller

Show steps

This book is a comprehensive overview of marketing management and will provide you with a solid foundation for the concepts that will be covered in this course.

View Marketing Management on Amazon

Show steps

Read one chapter per week.
Take notes on the key concepts in each chapter.
Complete the exercises at the end of each chapter.

Six other activities

Expand to see all activities and additional details

Show all nine activities

Complete the practice exercises in the textbook

Show steps

The practice exercises in the textbook will help you to test your understanding of the concepts that you are learning.

Browse courses on Marketing Management

Show steps

Complete the practice exercises at the end of each chapter.

Watch the video tutorials on emerging markets

Show steps

These video tutorials will provide you with a clear and concise overview of the key concepts related to emerging markets, and they will help you understand how to apply these concepts to your own work.

Browse courses on Emerging Markets

Show steps

Find a video tutorial that covers a specific aspect of emerging markets that you are interested in.
Watch the video tutorial carefully and take notes on the key points.

Create a blog post about emerging markets

Show steps

By writing a blog post about emerging markets, you will gain a deeper understanding of this concept, and you will improve your writing skills.

Browse courses on Emerging Markets

Show steps

Choose a specific aspect of emerging markets to focus on.
Research your topic thoroughly.
Write a clear and concise blog post.

Develop a marketing plan for an emerging market

Show steps

This project will allow you to apply the concepts that you are learning to a real-world situation.

Browse courses on Marketing Management

Show steps

Choose an emerging market to focus on.
Research the market and identify the target audience.
Develop a marketing strategy that is tailored to the specific needs of the market.

Attend a marketing conference or event

Show steps

Attending a marketing conference or event will allow you to network with other professionals and learn about the latest trends in the field.

Browse courses on Marketing Management

Show steps

Find a marketing conference or event that is relevant to your interests.
Register for the conference or event.

Mentor other students in the course

Show steps

By mentoring other students, you will gain a deeper understanding of the course material, and you will help others to succeed.

Show steps

Sign up to be a mentor through the course website.
Meet with your mentee regularly to discuss the course material and provide encouragement.

Career center

Learners who complete Emerging Markets - Jagdish Sheth will develop knowledge and skills that may be useful to these careers:

Marketing Research Analyst

Understanding emerging markets will be key to the success of your clients globally. By enrolling in Emerging Markets - Jagdish Sheth, you will become well-versed in how emerging markets differ from traditional markets and how to approach them effectively.

See salaries and explore the career path for Marketing Research Analyst

Brand Manager

Emerging markets are becoming increasingly important to the success of businesses worldwide. As a Brand Manager, you need to understand how these markets work and how to adapt your brand accordingly. The knowledge you gain from Emerging Markets - Jagdish Sheth will give you a competitive edge in this rapidly changing global landscape.

See salaries and explore the career path for Brand Manager

Product Manager

Emerging markets offer huge potential for growth, but they also come with unique challenges. As a Product Manager, you will need to understand these markets and how to develop products and services that are tailored to their needs. The Emerging Markets - Jagdish Sheth course can provide you with the knowledge and skills you need to succeed in this exciting field.

See salaries and explore the career path for Product Manager

Management Consultant

Emerging markets are a hot topic for businesses of all sizes. As a Management Consultant, you will need to be able to advise your clients on how to enter and succeed in these markets. The Emerging Markets - Jagdish Sheth course will give you the knowledge and skills you need to become a valuable asset to your clients.

See salaries and explore the career path for Management Consultant

Market Research Analyst

Emerging markets are a key driver of global economic growth, and understanding these markets is essential for businesses of all sizes. As a Market Research Analyst, you will need to be able to collect and interpret data on emerging markets. The Emerging Markets - Jagdish Sheth course will provide you with the knowledge and skills you need to succeed in this essential role.

See salaries and explore the career path for Market Research Analyst

Global Marketing Manager

Emerging markets are a huge opportunity for businesses that are looking to expand their global reach. As a Global Marketing Manager, you will need to be able to develop and execute marketing campaigns that are tailored to the needs of these markets. The Emerging Markets - Jagdish Sheth course will give you the knowledge and skills you need to succeed in this challenging but rewarding role.

See salaries and explore the career path for Global Marketing Manager

International Business Development Manager

Emerging markets are a key driver of global economic growth, and understanding these markets is essential for businesses of all sizes. As an International Business Development Manager, you will need to be able to identify and develop opportunities in these markets. The Emerging Markets - Jagdish Sheth course will provide you with the knowledge and skills you need to succeed in this exciting and rewarding field.

See salaries and explore the career path for International Business Development Manager

Sales Manager

Emerging markets are a huge growth opportunity for businesses of all sizes. As a Sales Manager, you will need to be able to develop and execute sales strategies that are tailored to the needs of these markets. The Emerging Markets - Jagdish Sheth course will give you the knowledge and skills you need to succeed in this challenging but rewarding role.

See salaries and explore the career path for Sales Manager

Business Analyst

Emerging markets are a key driver of global economic growth, and understanding these markets is essential for businesses of all sizes. As a Business Analyst, you will need to be able to identify and analyze trends in emerging markets. The Emerging Markets - Jagdish Sheth course will provide you with the knowledge and skills you need to succeed in this essential role.

See salaries and explore the career path for Business Analyst

Marketing Consultant

Emerging markets are a huge opportunity for businesses that are looking to expand their global reach. As a Marketing Consultant, you will need to be able to advise your clients on how to enter and succeed in these markets. The Emerging Markets - Jagdish Sheth course will give you the knowledge and skills you need to succeed in this challenging but rewarding role.

See salaries and explore the career path for Marketing Consultant

Investment Banker

Emerging markets are a key driver of global economic growth, and understanding these markets is essential for Investment Bankers. As an Investment Banker, you will need to be able to assess the risks and opportunities of investing in emerging markets. The Emerging Markets - Jagdish Sheth course will provide you with the knowledge and skills you need to succeed in this complex and rewarding field.

See salaries and explore the career path for Investment Banker

Financial Analyst

Emerging markets are a key driver of global economic growth, and understanding these markets is essential for Financial Analysts. As a Financial Analyst, you will need to be able to analyze the financial performance of companies in emerging markets. The Emerging Markets - Jagdish Sheth course will provide you with the knowledge and skills you need to succeed in this challenging but rewarding field.

See salaries and explore the career path for Financial Analyst

Emerging Markets Fund Manager

Emerging markets are a key driver of global economic growth, and understanding these markets is essential for Emerging Markets Fund Managers. As an Emerging Markets Fund Manager, you will need to be able to identify and invest in opportunities in these markets. The Emerging Markets - Jagdish Sheth course will provide you with the knowledge and skills you need to succeed in this exciting and rewarding field.

See salaries and explore the career path for Emerging Markets Fund Manager

Private Equity Investor

Emerging markets are a key driver of global economic growth, and understanding these markets is essential for Private Equity Investors. As a Private Equity Investor, you will need to be able to identify and invest in opportunities in these markets. The Emerging Markets - Jagdish Sheth course will provide you with the knowledge and skills you need to succeed in this challenging but rewarding field.

See salaries and explore the career path for Private Equity Investor

Venture Capitalist

Emerging markets are a key driver of global economic growth, and understanding these markets is essential for Venture Capitalists. As a Venture Capitalist, you will need to be able to identify and invest in opportunities in these markets. The Emerging Markets - Jagdish Sheth course will provide you with the knowledge and skills you need to succeed in this exciting and rewarding field.

See salaries and explore the career path for Venture Capitalist

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Emerging Markets - Jagdish Sheth.

The Global Rule of Three

Save

Provides a comprehensive overview of the emerging markets phenomenon, with a focus on the strategic implications for businesses. It valuable resource for anyone who wants to understand the challenges and opportunities of doing business in emerging markets.

Emerging Markets - Jagdish Sheth

Two deals to help you save

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

Share

Similar courses