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Sales Manager

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Sales managers lead and motivate sales teams to achieve revenue targets and business goals. They develop sales strategies, implement sales processes, and track results. Sales managers also coach and mentor sales representatives, and they may also be responsible for hiring and firing.

Responsibilities

Sales managers have a wide range of responsibilities, including:

  • Developing and implementing sales strategies
  • Setting sales targets
  • Tracking and monitoring sales performance
  • Coaching and mentoring sales representatives
  • Hiring and firing sales representatives
  • Managing sales budgets
  • Negotiating with customers
  • Staying up-to-date on sales trends and best practices

Skills and Qualifications

Sales managers typically need a bachelor's degree in business or a related field. They also need several years of sales experience, and they must be excellent communicators and motivators. Other important skills and qualifications include:

  • Strong leadership skills
  • Analytical skills
  • Problem-solving skills
  • Customer service skills
  • Negotiation skills
  • Time management skills

Career Growth

Read more

Sales managers lead and motivate sales teams to achieve revenue targets and business goals. They develop sales strategies, implement sales processes, and track results. Sales managers also coach and mentor sales representatives, and they may also be responsible for hiring and firing.

Responsibilities

Sales managers have a wide range of responsibilities, including:

  • Developing and implementing sales strategies
  • Setting sales targets
  • Tracking and monitoring sales performance
  • Coaching and mentoring sales representatives
  • Hiring and firing sales representatives
  • Managing sales budgets
  • Negotiating with customers
  • Staying up-to-date on sales trends and best practices

Skills and Qualifications

Sales managers typically need a bachelor's degree in business or a related field. They also need several years of sales experience, and they must be excellent communicators and motivators. Other important skills and qualifications include:

  • Strong leadership skills
  • Analytical skills
  • Problem-solving skills
  • Customer service skills
  • Negotiation skills
  • Time management skills

Career Growth

Sales managers can advance to positions such as sales director, general manager, or vice president of sales. With additional education and experience, they may also move into executive-level positions.

Transferable Skills

The skills and experience that sales managers develop can be transferred to other careers, such as:

  • Marketing
  • Business development
  • Consulting
  • Entrepreneurship

Day-to-Day

The day-to-day work of a sales manager can vary depending on the size and structure of the organization. In general, sales managers spend their time meeting with clients, developing sales strategies, and tracking sales performance. They may also spend time coaching and mentoring sales representatives.

Challenges

Sales managers face a number of challenges, including:

  • Meeting sales targets
  • Managing a team of sales representatives
  • Keeping up with sales trends and best practices
  • Negotiating with customers

Projects

Sales managers may work on a variety of projects, such as:

  • Developing and implementing a new sales strategy
  • Launching a new product or service
  • Improving sales performance
  • Training and developing sales representatives

Personal Growth

Sales management can be a rewarding career that offers opportunities for personal growth. Sales managers can develop their leadership skills, analytical skills, and problem-solving skills. They can also learn about different industries and products.

Personality Traits and Personal Interests

Sales managers are typically:

  • Outgoing and persuasive
  • Motivated and goal-oriented
  • Analytical and problem-solvers
  • Excellent communicators
  • Team players

Self-Guided Projects

Students who are interested in a career in sales management can complete several self-guided projects to better prepare themselves for this role. These projects include:

  • Shadowing a sales manager
  • Interning at a sales company
  • Taking online courses in sales management
  • Reading books and articles about sales management

Online Courses

Online courses can be a helpful way to learn about sales management. These courses can teach students the basics of sales management, as well as more advanced topics such as sales strategy, sales forecasting, and customer relationship management. Online courses can also provide students with the opportunity to network with other sales professionals.

Some of the skills and knowledge that students can gain from online courses in sales management include:

  • How to develop and implement a sales strategy
  • How to track and monitor sales performance
  • How to coach and mentor sales representatives
  • How to negotiate with customers
  • How to stay up-to-date on sales trends and best practices

Online courses can be a helpful learning tool for students who are interested in a career in sales management. However, they are not a substitute for real-world experience. Students who want to be successful in this career should also seek out opportunities to shadow sales managers, intern at sales companies, and network with other sales professionals.

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Salaries for Sales Manager

City
Median
New York
$144,000
San Francisco
$132,000
Seattle
$152,000
See all salaries
City
Median
New York
$144,000
San Francisco
$132,000
Seattle
$152,000
Austin
$178,000
Toronto
$90,000
London
£75,000
Paris
€72,000
Berlin
€78,000
Tel Aviv
₪512,000
Singapore
S$140,000
Beijing
¥235,000
Shanghai
¥584,000
Shenzhen
¥300,000
Bengalaru
₹1,301,000
Delhi
₹1,100,000
Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to Sales Manager

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We've curated 24 courses to help you on your path to Sales Manager. Use these to develop your skills, build background knowledge, and put what you learn to practice.
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Reading list

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This advanced textbook provides a comprehensive overview of channel management, with a focus on the latest research and best practices. It is written by a leading expert in the field and is considered a must-read for anyone who wants to stay up-to-date on the latest thinking in channel management.
Focuses on practical tools and methods that can be implemented immediately by the reader at any level of experience.
Written by an expert and pioneer in the field, this book will assist the reader by providing successful and proven strategies for project communication.
A valuable reference for project managers, this book covers a wide variety of topics including effective communication of project plans and managing conflict and change.
This comprehensive textbook provides a broad overview of channel management, covering topics such as channel design, channel conflict, and channel evaluation. It is written by leading experts in the field and is considered a classic in the field.
This specialized textbook provides an in-depth look at the latest research and best practices in channel management. It is written by a leading expert in the field and is considered a must-read for anyone who wants to stay up-to-date on the latest thinking in channel management.
In this actionable guide to customer retention, Marketing guru and Wharton professor John A. Mariotti provides a comprehensive overview of modern retention strategies, practical tips, expert advice, and real-life case studies demonstrated by leading B2B and B2C brands that increased revenue and profits by deploying intelligent retention strategies.
The Ultimate Question 2.0 focuses on the Net Promoter Score (NPS) metric and its impact on customer retention and business growth. It provides a step-by-step guide to implementing NPS in an organization, using it to measure customer satisfaction and loyalty, and leveraging it to drive sustainable growth.
Erik du Plessis' work offers a comprehensive understanding of loyalty programs and their role in customer retention. It examines the different types of loyalty programs, their benefits, and the challenges businesses face when implementing them. Based on extensive research and best practices, the book provides practical guidance on designing, implementing, and measuring effective loyalty programs tailored to specific business goals and target audiences.
Provides a comprehensive overview of distribution management. It is written by a leading expert in the field and is filled with practical advice and best practices.
Customer Relationship Management: Concepts and Technologies provides a comprehensive overview of CRM systems and their role in customer retention. It covers the fundamental concepts of CRM, its benefits, and challenges, and explores the different types of CRM technologies available, helping businesses understand how to leverage CRM to enhance customer relationships and drive retention.
Delivering Value Through Data-Driven Customer Engagement explores the role of data in customer engagement and retention. It provides guidance on collecting, analyzing, and leveraging customer data to create personalized experiences, build customer relationships, and drive retention through effective engagement strategies.
The Customer Retention Playbook provides a comprehensive guide to building customer loyalty. It combines proven strategies, practical tools, and case studies to help businesses implement retention programs that increase customer lifetime value, reduce churn, and increase revenue.
Although this book is not specifically focused on project communication, it is extremely valuable as it provides a foundation for effective communication with a wide range of audiences such as peers, team members, and stakeholders.
Customer Retention for Dummies dives into the fundamentals of customer retention and offers practical advice for increasing customer loyalty, improving customer satisfaction, and boosting revenue. It simplifies the complex topic, making it accessible to individuals and businesses of all sizes.
The Effortless Experience focuses on measuring customer effort and its impact on retention and loyalty. It emphasizes creating a frictionless, personalized, and tailored experience for customers at every touchpoint to enhance customer satisfaction and minimize customer churn.
The Power of Moments focuses on the importance of creating memorable and impactful customer experiences that drive loyalty and retention. It provides practical insights into how businesses can use moments of truth to connect with customers on an emotional level and create lasting impressions that foster long-term relationships.
The Recurring Revenue Model provides a framework for businesses to transition to a recurring revenue model, which is often associated with higher customer retention and increased revenue. It offers guidance on building a business around recurring revenue, understanding customer lifetime value, and implementing strategies to reduce customer churn.
Provides a simple and easy-to-understand overview of channel management. It is written by two leading experts in the field and is perfect for anyone who wants to learn the basics of channel management.
This book, written in Spanish, explores customer loyalty in the digital age. It provides an in-depth analysis of the impact of technology on customer behavior and offers practical strategies for businesses to leverage digital channels to enhance customer retention.
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