Relationship Management and Business Development from Coursera

Welcome to the "Relationship Management and Business Development" course! Building and managing relationships is a crucial skill set for driving business growth and development. In this course, you will learn effective strategies to identify, cultivate, and nurture relationships with clients, stakeholders, and business partners.

Throughout the course, we will explore essential topics such as networking, rapport building, and effective communication in a business context. You will develop the skills needed to leverage relationships to create business opportunities and establish long-term partnerships. By reviewing key concepts, examining real-world applications, and analyzing practical examples, you will gain valuable insights into relationship management best practices.

This course is specifically designed for front-line, junior to mid-level supervisors, and managers who play a pivotal role in developing business opportunities and achieving commercial outcomes across a diverse range of organizations. Whether you work in sales, business development, or a related field, this course will provide you with the knowledge and skills to excel in driving business growth.

Participants should have a minimum of 3-5 years of experience in roles that involve developing business opportunities, sales efforts, and achieving commercial outcomes in various types of for-profit organizations. This course will build upon your existing experience and equip you with additional strategies and techniques to enhance your relationship management capabilities.

Join us in this course to enhance your relationship management skills, establish meaningful connections, and contribute to the growth and success of your organization. Get ready to unlock new opportunities and forge valuable professional relationships.

What's inside

Syllabus

Relationship Management and Business Development

This course focuses on building and managing relationships to drive business development. Students will learn strategies to identify and cultivate relationships with clients, stakeholders, and business partners. The course covers topics such as networking, rapport building, and effective communication in a business context. Students will develop skills to leverage relationships to create business opportunities and develop long-term partnerships. Through the review of key concepts, applications, and practical examples, students will gain insights into relationship management best practices and develop the abilities to establish and nurture professional relationships that contribute to organizational growth and success.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches how to analyze and interpret real-world examples and case studies of successful relationship management practices

Serves people working in sales, business development, or related fields

Emphasizes practical applications and case studies

Develops abilities to identify, cultivate, and nurture relationships with clients, stakeholders, and business partners

Explores tools and techniques to leverage relationships for business growth and development

Leverages instructor expertise in the field of relationship management and business development

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Relationship Management and Business Development with these activities:

Read 'Relationship Selling' by Jim Cathcart

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Gain insights into the fundamentals of relationship selling and developing long-term partnerships with clients by reading this seminal work.

View Mentor Minutes: Reach the Top 1% Of Any Field -... on Amazon

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Obtain a copy of the book
Read the book and take notes
Reflect on the key principles and apply them to your business

Review communication fundamentals

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Review essential communication skills, such as active listening, verbal communication, and non-verbal cues, to enhance your ability to build strong relationships with clients and stakeholders.

Browse courses on Communication

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Identify key communication principles and techniques
Practice active listening and paraphrasing
Enhance verbal communication skills for clarity and impact

Practice networking techniques

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Develop and refine networking skills through regular practice.

Browse courses on Networking

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Attend industry events
Connect with professionals on LinkedIn
Join professional organizations

Four other activities

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Attend webinars on relationship building

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Participate in webinars led by industry experts to gain insights into effective relationship building strategies and best practices.

Browse courses on Relationship Building

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Research and identify relevant webinars
Attend webinars and actively participate in discussions
Take notes and summarize key takeaways

Role-play relationship building scenarios

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Engage in role-playing exercises to practice your relationship building skills in a simulated environment, receiving feedback and improving your confidence.

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Prepare for role-playing sessions by researching scenarios
Participate in role-playing activities
Reflect on your performance and identify areas for improvement

Attend industry events and conferences

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Attend industry events and conferences to connect with potential clients, stakeholders, and business partners, expanding your professional network.

Browse courses on Networking

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Identify relevant industry events and conferences
Prepare your elevator pitch and business cards
Attend events and actively engage with attendees

Mentor junior colleagues or students

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Share your knowledge and experience by mentoring junior colleagues or students, enhancing their relationship building skills and providing valuable guidance.

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Identify opportunities to mentor others
Establish clear goals and expectations
Provide regular feedback and support

Career center

Learners who complete Relationship Management and Business Development will develop knowledge and skills that may be useful to these careers:

Business Development Manager

As a Business Development Manager, you will be responsible for developing and executing strategies to identify, cultivate, and nurture relationships with clients, stakeholders, and business partners. This course, Relationship Management and Business Development, will help you build a foundation of best practices which you can use to drive business growth and establish long-term partnerships.

See salaries and explore the career path for Business Development Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams, setting sales targets, and developing sales strategies. This course will help you develop the skills needed to build and maintain strong relationships with clients and stakeholders. These relationships are essential for driving sales and achieving business goals.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote products or services. This course can help you build the skills needed to network and build relationships with potential customers, partners, and influencers. These relationships are crucial for generating leads and driving sales.

See salaries and explore the career path for Marketing Manager

Account Manager

Account Managers are responsible for managing relationships with existing clients. This course will help you develop the skills needed to build rapport and trust with your clients. You will also learn how to effectively communicate with clients and resolve any issues that may arise.

See salaries and explore the career path for Account Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. This course will help you develop the skills needed to build and maintain strong relationships with customers. You will also learn how to identify and resolve customer issues.

See salaries and explore the career path for Customer Success Manager

Partnership Manager

Partnership Managers are responsible for developing and managing partnerships with other businesses. This course will help you develop the skills needed to identify and cultivate potential partners to develop and nurture these relationships. These relationships are essential for driving business growth and achieving strategic goals.

See salaries and explore the career path for Partnership Manager

Business Analyst

Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. This course may help you develop the communication skills needed to effectively interact with stakeholders and gather requirements. You will also learn how to build relationships with key stakeholders to ensure that your analysis is aligned with the organization's goals.

See salaries and explore the career path for Business Analyst

Project Manager

Project Managers are responsible for planning, executing, and closing projects. This course may help you develop the relationship management skills needed to build and maintain strong relationships with project stakeholders. These relationships are essential for ensuring project success.

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Consultant

Consultants provide advice and guidance to businesses on a variety of topics. This course may help you develop the communication and interpersonal skills needed to build and maintain strong relationships with clients. These relationships are essential for success in consulting.

See salaries and explore the career path for Consultant

Entrepreneur

Entrepreneurs start and run their own businesses. This course may help you develop the skills needed to network and build relationships with potential customers, investors, and partners. These relationships are crucial for starting and growing a successful business.

See salaries and explore the career path for Entrepreneur

Nonprofit Manager

Nonprofit Managers are responsible for leading and managing nonprofit organizations. This course may help you develop the skills needed to build and maintain relationships with donors, volunteers, and community partners. These relationships are essential for securing funding and achieving the organization's mission.

See salaries and explore the career path for Nonprofit Manager

Government Relations Manager

Government Relations Managers are responsible for representing the interests of their organizations to government officials. This course may help you develop the relationship management skills needed to build and maintain strong relationships with elected officials and government staff. These relationships are essential for influencing policy and achieving organizational goals.

See salaries and explore the career path for Government Relations Manager

Public relations manager

Public Relations Managers are responsible for managing the public image of their organizations. This course may help you develop the communication and interpersonal skills needed to build and maintain strong relationships with the media and the public. These relationships are essential for managing reputation and achieving organizational goals.

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Financial Advisor

Financial Advisors provide financial advice and guidance to clients. This course may help you develop the communication and interpersonal skills needed to build and maintain strong relationships with clients. These relationships are essential for success in financial advising.

See salaries and explore the career path for Financial Advisor

Lawyer

Lawyers provide legal advice and representation to clients. This course may help you develop the communication and interpersonal skills needed to build and maintain strong relationships with clients. These relationships are essential for success in the legal profession.

See salaries and explore the career path for Lawyer

Relationship Management and Business Development

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