Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women from Coursera

Ce cours gratuit en ligne est l’un des 10 cours du programme 10,000 Women de Goldman Sachs, conçu pour les femmes entrepreneuses désireuses de faire passer leur entreprise au niveau supérieur.

Ce cours vous accompagnera pour développer votre stratégie marketing et imposer votre marque à mesure que se développe votre entreprise.

Vous découvrirez un large éventail d’outils marketing pertinents et apprendrez à exploiter l’analyse de données pour mesurer vos réussites.

Vous développerez une compréhension claire et complète du processus commercial et marketing.

Vous vous appuierez sur ce cycle pour développer vos plans marketing et votre processus de vente.

À l’issue de ce cours, vous saurez identifier les bons outils marketing pour toucher votre marché cible et élaborer un plan marketing efficace pour accroître les ventes et le chiffre d’affaires de votre entreprise. La collection de cours du programme 10,000 Women représente une expérience d’apprentissage en ligne flexible. Vous êtes libres d’aborder le programme sous l’angle qui vous plaît et de choisir les cours ou la combinaison de cours que vous souhaitez afin d’adapter votre apprentissage à vos besoins. Si vous choisissez de suivre les 10 cours, vous explorerez les aspects fondamentaux de votre entreprise et concevrez pour elle un plan de croissance approfondi. Consultez la foire aux questions pour en savoir plus sur le programme 10,000 Women de Goldman Sachs.

What's inside

Syllabus

Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women

Dans ce cours, vous acquerrez une compréhension claire et complète du cycle commercial et marketing. Vous explorerez également un panel d’outils et d’indicateurs pertinents pour votre entreprise. À l’issue de ce cours, vous saurez comment communiquer la valeur à vos clients cibles afin de développer les ventes et le chiffre d’affaires de votre entreprise.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

S'adresse aux entrepreneuses ambitieuses qui souhaitent développer leur activité

Proposé par des experts de Goldman Sachs 10 000 Femmes

Fournit des outils marketing pratiques et des techniques d'analyse des données

Développe une compréhension complète du processus commercial et marketing

Aide à élaborer des plans marketing efficaces pour augmenter les ventes et les revenus

Permet aux apprenants d'adopter une approche flexible en choisissant les cours qui correspondent à leurs besoins

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women with these activities:

Review marketing basics

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Start by reviewing core marketing concepts to develop a sound foundation for this course.

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Identify and define core concepts of marketing, such as target market, value proposition, and marketing mix.
Read articles, books, or online resources to gain a comprehensive understanding of marketing principles.
Attend a workshop or online course on marketing basics to reinforce your knowledge.

Read 'Marketing Management' by Philip Kotler

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Expand your marketing knowledge by reading a classic textbook in the field.

View Marketing Management 16e édition (Redesign) +... on Amazon

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Purchase or borrow a copy of 'Marketing Management' by Philip Kotler.
Read the book thoroughly, taking notes and highlighting key concepts.
Complete the end-of-chapter exercises to test your understanding.
Discuss the book's concepts with other students or a mentor.

Follow online tutorials on marketing tools

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Enhance your practical knowledge by following online tutorials on specific marketing tools.

Browse courses on Marketing Tools

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Identify the marketing tools that are relevant to your business or industry.
Search for online tutorials or courses that cover these tools.
Follow the tutorials step-by-step to learn how to use the tools effectively.
Experiment with the tools in a practical setting to gain hands-on experience.

Four other activities

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Develop a marketing plan

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Apply your marketing knowledge by creating a comprehensive plan for a real-world business scenario.

Browse courses on Marketing Plan Development

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Select a business or product to develop a marketing plan for.
Conduct market research to understand the target audience and competitive landscape.
Outline the marketing objectives, strategies, and tactics to achieve your goals.
Set a budget and timeline for your marketing plan.
Monitor and evaluate the results of your marketing plan and make adjustments as needed.

Contribute to an open-source marketing project

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Get hands-on experience with marketing technology by contributing to an open-source project.

Browse courses on Marketing Technology

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Identify an open-source marketing project that aligns with your interests and skills.
Join the project's community and connect with other contributors.
Review the project's documentation and codebase.
Identify an area where you can contribute, such as feature development, bug fixing, or documentation improvement.
Submit your contributions to the project and collaborate with other contributors.

Mentor a junior marketer

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Reinforce your knowledge and skills by mentoring a junior marketer.

Browse courses on Mentoring

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Identify a junior marketer who is seeking mentorship.
Establish a regular meeting schedule to provide guidance and support.
Share your knowledge and experience in marketing, providing feedback and advice.
Encourage your mentee to ask questions and seek your insights.

Create a marketing campaign

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Showcase your marketing skills by developing and executing a marketing campaign for a specific product or service.

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Identify the target audience for your campaign.
Define the campaign objectives and goals.
Develop creative and engaging marketing materials.
Choose the appropriate marketing channels to reach your target audience.
Monitor and track the results of your campaign and make adjustments as needed.

Career center

Learners who complete Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products or services, and manage the overall marketing budget. The course's overview of marketing strategies and data analysis can help one excel in this role, and can help one maximize their potential value to any prospective employer.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers oversee the sales team and develop sales strategies to maximize sales. This course will provide you with a comprehensive understanding of the sales and marketing cycle, which will prove useful for this role. Furthermore, the skills you develop in this course will help you to build a strong foundation as a Sales Manager.

See salaries and explore the career path for Sales Manager

Business Development Manager

Business Development Managers are responsible for developing and implementing strategies to grow a company's business. The course will teach you how to communicate the value of your product or service to potential customers, which is a key skill for Business Development Managers. The course will also provide you with a comprehensive overview of the sales and marketing cycle, which will be helpful in this role.

See salaries and explore the career path for Business Development Manager

Brand Manager

Brand Managers are responsible for developing and managing a company's brand. This course will provide you with the skills and knowledge you need to succeed in this role, including how to develop a brand strategy, how to manage a brand's reputation, and how to measure the success of your branding efforts.

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Product Marketing Manager

Product Marketing Managers develop and execute marketing campaigns for specific products or services. This course will provide you with the skills and knowledge you need to succeed in this role, including how to develop a marketing strategy, how to conduct market research, and how to measure the success of your marketing campaigns.

See salaries and explore the career path for Product Marketing Manager

Marketing Analyst

Marketing Analysts collect and analyze data to help businesses understand their customers and make better marketing decisions. This course will provide you with the skills and knowledge you need to succeed in this role, including how to collect and analyze data, how to interpret data, and how to present your findings.

See salaries and explore the career path for Marketing Analyst

Sales Representative

Sales Representatives are responsible for selling products or services to customers. This course will provide you with the skills and knowledge you need to succeed in this role, including how to develop a sales pitch, how to negotiate with customers, and how to close a sale.

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Marketing Consultant

Marketing Consultants provide marketing advice to businesses. This course will provide you with the skills and knowledge you need to succeed in this role, including how to develop a marketing strategy, how to conduct market research, and how to measure the success of your marketing campaigns.

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Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. This course will provide you with the skills and knowledge you need to succeed in this role, including how to build relationships with customers, how to resolve customer issues, and how to measure customer satisfaction.

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Account Manager

Account Managers are responsible for managing relationships with key customers. This course will provide you with the skills and knowledge you need to succeed in this role, including how to build relationships with customers, how to manage customer expectations, and how to resolve customer issues.

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Sales Engineer

Sales Engineers provide technical support to sales teams. The course's emphasis on the sales cycle may be helpful in this role for better understanding how the sales team you support thinks.

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Business Analyst

Business Analysts analyze business processes and make recommendations for improvement. This course may be helpful in this role for understanding key marketing concepts and their impact on business.

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Operations Manager

Operations Managers oversee the day-to-day operations of a business. This course may be useful in this role for understanding how marketing fits into the overall operations of a business.

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Financial Analyst

Financial Analysts analyze financial data to make recommendations for investment. This course may be useful in this role for understanding how marketing can impact a company's financial performance.

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Project Manager

Project Managers plan and execute projects. This course may be useful in this role for understanding how to plan and execute marketing campaigns.

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