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Arinna Butler Roxa, MBA

This course is an introduction to basic concepts governing the operation of the microeconomy, with specific emphasis placed on understanding microeconomic theory, policy, and issues as they relate to business decision-making. Students successfully completing this course will be able to comprehend the workings of the supply and demand model from both a graphical and mathematical perspective, explain the role that elasticity plays in the supply and demand model and know how to calculate and interpret various elasticities, understand utility maximization and the theory of consumer behavior, explain how cost structures differ in the short run and the long run, analyze various market structures in terms of their economic performance, and understand the workings of the various factor markets.

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What's inside

Learning objectives

  • Evaluate the implication of supply and demand and the effects of elasticity as it relates to various markets.
  • Interpret and graphically express cost curves to determine price point or profit of all types of markets.
  • Differentiate the characteristics of competitive, monopolistically competitive, oligopoly, and monopolistic market environments.
  • Illustrate fundamental economic principles by identifying economic problems and proposing available alternatives.
  • Interpret the market demand for labor and changes to the market demand for labor.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides a solid grounding in microeconomic theory, which supports data-driven decision-making and problem-solving
Instructors have a wealth of experience in the field, ensuring learners are exposed to current industry practices and insights
Course may require additional resources or support for learners with limited background in economics

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Microeconomics for Business Professionals with these activities:
Microeconomics by Pindyck and Rubinfeld
Review a foundational textbook to strengthen overall understanding of microeconomic concepts, broadening perspective and providing additional insights beyond the scope of the course.
View Microeconomics on Amazon
Show steps
  • Read a chapter of the textbook
  • Take notes on the key concepts
  • Complete the end-of-chapter exercises
Microeconomic Resources Compilation
Enhance learning experience by organizing and expanding resources on microeconomic concepts, providing a personalized and comprehensive knowledge base for future reference and deeper understanding.
Browse courses on Microeconomics
Show steps
  • Gather resources on microeconomic topics
  • Organize the resources into a logical structure
  • Create a compilation of the resources
Simulate Market Equilibrium
Develop practical problem-solving abilities through interactive simulations of market equilibrium, reinforcing the relationship between supply, demand, and equilibrium.
Browse courses on Supply and Demand
Show steps
  • Find a simulation of market equilibrium
  • Experiment with different variables to see how they affect equilibrium
  • Draw a graph of the market equilibrium
Five other activities
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Show all eight activities
Calculate Elasticity
Practice determining elasticity through repetitive calculations to solidify understanding of elasticity in micro markets.
Browse courses on Supply and Demand
Show steps
  • Review the formula for elasticity
  • Identify the variables in the formula
  • Calculate elasticity for various market scenarios
Weekly Market Analysis Report
Develop analytical skills by synthesizing market data and current events into weekly reports, fostering a deeper understanding of real-world microeconomic applications.
Browse courses on Market Dynamics
Show steps
  • Choose a market to analyze
  • Gather data on the market
  • Analyze the data and identify trends
  • Write a report on your findings
Create Marginal Cost Analysis
Enhance understanding through interactive guided tutorials on creating marginal cost analysis, allowing for practical application of cost structure theory.
Show steps
  • Find a tutorial on marginal cost analysis
  • Follow the steps in the tutorial
  • Apply the concepts you learned to a business scenario
Attend Microeconomics Conference
Expand professional network and gain exposure to cutting-edge research and industry insights through attending microeconomics conferences, facilitating knowledge exchange and career exploration.
Browse courses on Microeconomics
Show steps
  • Find a microeconomics conference to attend
  • Register for the conference
  • Attend the conference and participate in sessions
  • Network with other attendees
Debate Microeconomic Policies
Refine critical thinking and communication abilities through peer debates on microeconomic policies, evaluating their impact and effectiveness in real-world scenarios.
Show steps
  • Find a debate partner
  • Choose a microeconomic policy to debate
  • Research the policy and prepare your arguments
  • Debate the policy with your partner

Career center

Learners who complete Microeconomics for Business Professionals will develop knowledge and skills that may be useful to these careers:
Management Consultant
Management consultants help businesses improve their performance by providing advice on strategy, operations, and marketing. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to the business world.
Marketing Manager
Marketing managers develop and execute marketing campaigns to promote products or services. They can work in a variety of industries, including consumer goods, technology, and healthcare. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to marketing.
Sales Manager
Sales managers are responsible for leading and motivating sales teams. They develop sales strategies and work with customers to close deals. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to sales.
Business Analyst
Business analysts study business processes and make recommendations on how to improve them. They can work in a variety of industries, including healthcare, finance, and technology. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to the business world.
Data Analyst
Data analysts use data to solve business problems. They can work in a variety of industries, including healthcare, finance, and technology. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to data analysis.
Financial Analyst
Financial analysts study financial data to make recommendations on investment decisions. They can work in investment banks, hedge funds, or mutual funds. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to the financial markets.
Product Manager
Product managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to bring new products to market. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to product development.
Logistics Manager
Logistics managers are responsible for the movement of goods and services from one place to another. They work with transportation companies, warehouses, and distribution centers to ensure that products are delivered to customers on time and at a competitive price. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to logistics.
Transportation Manager
Transportation managers are responsible for the movement of people and goods from one place to another. They work with airlines, trucking companies, and railroads to ensure that people and goods are transported safely and efficiently. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to transportation.
Warehouse Manager
Warehouse managers are responsible for the storage and distribution of goods. They work with suppliers, customers, and transportation companies to ensure that goods are stored and shipped safely and efficiently. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to warehousing.
Inventory Manager
Inventory managers are responsible for the management of inventory levels. They work with suppliers, customers, and transportation companies to ensure that inventory levels are maintained at optimal levels. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to inventory management.
Operations Manager
Operations managers are responsible for the day-to-day operations of a business. They work with employees, suppliers, and customers to ensure that the business runs smoothly. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to business operations.
Economist
Economists study how economies work and make recommendations on economic policy. They can work in government, academia, or the private sector. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to the real world.
Market Research Analyst
Market research analysts study market trends and consumer behavior to help businesses make informed decisions about product development, marketing, and sales. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to the real world.
Supply Chain Manager
Supply chain managers are responsible for the flow of goods and services from suppliers to customers. They work with suppliers, manufacturers, and distributors to ensure that products are delivered to customers on time and at a competitive price. Those who wish to enter this career field should take this course because it will help them understand the basic concepts of economics and how they apply to the supply chain.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Microeconomics for Business Professionals.
Widely-adopted textbook for introductory microeconomics courses. It provides a clear and concise overview of the fundamental principles of microeconomics.
Offers a more contemporary approach to microeconomic theory, with a focus on empirical applications and real-world examples. It can provide a valuable supplement to the course material.
Provides an in-depth analysis of industrial organization, covering topics such as market power, competition, and regulation. It can be particularly useful for students interested in the market structure aspects of the course.
Offers an intermediate-level treatment of microeconomic theory. It covers more advanced topics and provides a more rigorous mathematical treatment.
Offers an advanced treatment of microeconomic theory, covering topics such as game theory, information economics, and behavioral economics. It is recommended for students with a strong background in microeconomics.
Provides an overview of monetary economics and financial markets. It can serve as a useful reference for students interested in the relationship between microeconomics and macroeconomic factors.
Provides an introduction to econometrics, the statistical methods used to analyze economic data. It can be a valuable resource for students interested in applying microeconomic principles to empirical analysis.

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