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Jamie Crosbie

Are you a Sales Manager who is challenged to exceed revenue goals and build a top-performing team? If so, this course is for you.

You will benefit from gaining insight about how to proactively acquire and protect your number one asset - talent. You will also be able to increase your impact by maximizing the talent on your team and changing the trajectory of their sales success by building a peak performance sales culture.

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Are you a Sales Manager who is challenged to exceed revenue goals and build a top-performing team? If so, this course is for you.

You will benefit from gaining insight about how to proactively acquire and protect your number one asset - talent. You will also be able to increase your impact by maximizing the talent on your team and changing the trajectory of their sales success by building a peak performance sales culture.

How to Build a Peak Performance Sales Organization & Culture allows students to elevate the level of their sales team’s performance by attracting and selecting the best of the best sales talent to their teams and creating a high performance sales culture. Understanding the impact of a peak performance mindset will allow Sales Managers to set themselves apart, as 80% of success is based on mindset.

In this course you will:

  1. Adopt a proactive approach to building a high-performance sales organization

  2. Identify and assess the ideal sales talent for your team

  3. Maximize your team’s talent by building a peak performance culture

  4. Foster and develop growth mindset amongst your sales team

  5. Apply goal setting techniques for maximum achievement

  6. Help your team members self-manage their emotions & overcome limiting beliefs

In this course, students will assess their current sales team, create a top performer ideal candidate profile, create a customized qualification process that is aligned with their ideal candidate profile, engage in goal setting, learn how to overcome limiting beliefs, and

I’ve built this course by drawing from over two decades of success across sales, sales leadership, talent acquisition and management. I started my company ProActivate in 2005; we consult with companies around top sales talent acquisition, strategic planning and executive leadership, business development strategy, and provide Peak Performance Mindset® Workshops. Having served as Vice President of Training & Development and Sales at CareerBuilder, I understand how to motivate, shape and lead successful teams and hope to help you do the same.

If you’re ready to maximize your sales talent and reach peak performance on your team, enroll today.

Enroll now

What's inside

Learning objectives

  • Adopt a proactive approach to building a high-performance sales organization
  • Identify and assess the ideal sales talent for your team
  • Maximize your team’s talent by building a peak performance culture
  • Foster and develop growth mindset amongst your sales team
  • Apply goal setting techniques for maximum achievement
  • Help your team members self-manage their emotions & overcome limiting beliefs

Syllabus

Introduction
Course Overview
Instructor Introduction
Activity: Reflection
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides actionable strategies for sales managers to proactively build and optimize their teams, which is a core function of their role
Focuses on mindset development and emotional self-management, which are often overlooked but crucial aspects of sales leadership and team performance
Emphasizes the importance of talent acquisition and qualification, which can help sales managers build stronger and more effective teams
Includes activities for assessing current talent and creating ideal candidate profiles, which may require significant time investment from sales managers
Draws from the instructor's experience at CareerBuilder, which may be less relevant for sales managers in other industries or with different business models
Relies heavily on the concept of 'Peak Performance Mindset,' which may not resonate with all sales managers or align with their preferred management styles

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Reviews summary

Building high-performing sales teams

According to learners, this course is a highly valuable resource for Sales Managers aiming to enhance their team's performance. Many appreciate the course's focus on developing a peak performance culture and implementing a proactive talent acquisition strategy. Students found the content on mindset development, including techniques for goal setting and overcoming limiting beliefs, to be particularly insightful and actionable. Reviewers frequently mention gaining practical strategies that they could immediately apply to identify and maximize talent within their sales organizations. While the depth of certain topics might vary, the overall consensus highlights the course's effectiveness in providing a solid foundation for sales leadership and team building.
Instructor's experience enhances the material.
"The instructor's decades of experience really shine through the content."
"You can tell the strategies are based on real-world success."
"The insights shared feel authentic and backed by significant experience."
Valuable guidance on talent acquisition and development.
"Helped me refine my process for identifying and attracting top sales talent."
"The strategies for maximizing the existing talent on my team are excellent."
"Creating an ideal candidate profile feels much more strategic now."
"The techniques for assessing current talent provided clear direction."
Strong emphasis on building culture and mindset.
"The insights on peak performance mindset were a game-changer for leading my team."
"Building a positive sales culture is a core takeaway from this course."
"Understanding and fostering a growth mindset in my team was incredibly helpful."
"The course effectively links individual mindset to team performance and culture."
Offers actionable techniques for sales leaders.
"I gained so many practical strategies I can use immediately with my sales team."
"The sections on talent assessment and qualification gave me actionable steps."
"Provides concrete methods for building a high-performance sales culture."
"Learned practical ways to implement goal setting and track achievement."
Some felt parts could go deeper.
"While great overall, some topics could benefit from more in-depth coverage."
"Felt a bit introductory in certain modules, could use more advanced examples."
"Some areas seemed a little high-level and could use more granular detail."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Build a Peak Performance Sales Organization & Culture with these activities:
Read 'Mindset: The New Psychology of Success'
Reinforce the importance of a growth mindset by reading a seminal work on the subject.
Show steps
  • Obtain a copy of 'Mindset: The New Psychology of Success'.
  • Read the book, paying close attention to the chapters on growth mindset and its application in professional settings.
  • Reflect on how the concepts in the book can be applied to your sales team.
Review Sales Methodologies
Solidify your understanding of different sales methodologies to better tailor your approach to talent acquisition and team management.
Show steps
  • Research different sales methodologies such as SPIN Selling, Solution Selling, and Challenger Sale.
  • Identify the core principles of each methodology.
  • Consider how these methodologies can inform your talent acquisition and team management strategies.
Develop an Ideal Candidate Profile Template
Apply the course's teachings by creating a practical tool for identifying and attracting top sales talent.
Show steps
  • Review the course materials on defining an ideal candidate profile.
  • Create a template that includes key skills, experience, and personality traits.
  • Pilot the template with existing team members or potential candidates.
  • Refine the template based on feedback and results.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a Blog Post on Building a Peak Performance Sales Culture
Deepen your understanding of the course material by articulating your insights in a written format.
Show steps
  • Outline the key elements of a peak performance sales culture based on the course.
  • Write a blog post that explains these elements and provides actionable tips for sales managers.
  • Share the blog post on LinkedIn or other relevant platforms.
Role-Play Interview Scenarios
Improve your interviewing skills by practicing behavioral interview questions related to peak performance traits.
Show steps
  • Identify key behavioral interview questions related to growth mindset, self-management, and goal setting.
  • Partner with a colleague or friend to role-play interview scenarios.
  • Provide each other with feedback on your interviewing techniques.
Read 'The Sales Magnet'
Expand your knowledge of talent acquisition strategies by exploring alternative approaches to attracting top sales talent.
View Melania on Amazon
Show steps
  • Obtain a copy of 'The Sales Magnet'.
  • Read the book, focusing on the strategies for attracting customers without cold calling.
  • Consider how these strategies can be adapted to attract top sales talent.
Mentor Junior Sales Team Members
Reinforce your understanding of peak performance principles by mentoring junior sales team members.
Show steps
  • Identify junior sales team members who could benefit from mentorship.
  • Share your knowledge and experience on building a peak performance mindset and achieving goals.
  • Provide guidance and support to help them overcome limiting beliefs and self-manage their emotions.

Career center

Learners who complete How to Build a Peak Performance Sales Organization & Culture will develop knowledge and skills that may be useful to these careers:
Sales Director
A Sales Director leads and directs a sales team to achieve specific sales targets and revenue goals. The director develops and implements sales strategies, manages key customer relationships, and monitors team performance. This course, *How to Build a Peak Performance Sales Organization & Culture*, is immediately relevant, as it helps Sales Directors build and manage high-performing sales teams. The course's emphasis on identifying ideal sales talent, creating a peak performance culture, and fostering a growth mindset directly supports the Sales Director's role in optimizing team performance and exceeding sales targets. The exercises on talent acquisition, qualification processes, and mindset development provide actionable strategies for developing a world-class sales engine.
Sales Manager
A Sales Manager is responsible for leading and motivating a team of sales representatives to achieve sales goals. This involves coaching, training, and providing guidance to team members, as well as monitoring performance and implementing strategies to improve sales outcomes. With its explicit focus on building a peak performance sales organization and culture, this course is directly applicable to the Sales Manager role. The course offers valuable insights into how to proactively acquire and protect talent. The discussions of goal setting, mindset development, and self-management equip Sales Managers with tools to maximize their team's talent and foster a high-performance culture and achieve sustainable success.
Talent Acquisition Manager
A Talent Acquisition Manager develops and implements strategies to attract, recruit, and hire top talent for an organization. They work closely with hiring managers to understand staffing needs, develop job descriptions, and manage the recruitment process from sourcing candidates to extending offers. This course is highly applicable to the work of a Talent Acquisition Manager, especially in the context of building a high-performing sales organization. The course's focus on identifying and assessing ideal sales talent, creating customized qualification processes, and defining talent acquisition strategies directly supports the Talent Acquisition Manager's role in securing top sales professionals.
Training and Development Manager
A Training and Development Manager is responsible for designing, implementing, and evaluating training programs for employees. They assess training needs, develop training materials, and facilitate training sessions to enhance employee skills and knowledge. This course, *How to Build a Peak Performance Sales Organization & Culture*, is directly relevant for a Training and Development Manager, particularly within a sales organization. The course's focus on identifying and assessing talent, fostering a growth mindset, and maximizing team performance directly aligns with the Training and Development Manager's objectives. The activities on talent assessment, ideal candidate profiles, and mindset development could be incorporated into training programs to cultivate a high-performance sales culture.
Sales Consultant
A Sales Consultant works with organizations to improve their sales processes, strategies, and performance. They assess current sales operations, identify areas for improvement, and develop customized solutions to enhance sales effectiveness. This course, *How to Build a Peak Performance Sales Organization & Culture*, is a strong fit because it provides insights into building a high-performing sales team and culture. The course's focus on talent acquisition, mindset development, and goal-setting techniques will add to a Sales Consultant’s toolkit. The practical exercises on talent assessment, ideal candidate profiles, and overcoming limiting beliefs provide a framework for helping clients achieve peak sales performance.
Regional Sales Manager
A Regional Sales Manager oversees sales activities within a specific geographic region. They manage and mentor a team of sales representatives, develop regional sales strategies, and ensure that sales targets are met. This course is directly relevant to a Regional Sales Manager, as it focuses on building and leading high-performing sales teams. This course, *How to Build a Peak Performance Sales Organization & Culture* is highly relevant. The course's discussions of talent acquisition, creating a peak performance culture, and developing a growth mindset will help the Regional Sales Manager better lead their team. The lessons on setting SMART goals, managing self-talk, and fostering mindfulness can improve sales performance in the region.
Sales Enablement Manager
A Sales Enablement Manager provides sales teams with the resources, tools, and training they need to be successful. They collaborate with sales leadership to identify enablement needs, develop content and training programs, and measure the impact of enablement initiatives on sales performance. This course, *How to Build a Peak Performance Sales Organization & Culture*, aligns with the goals of a Sales Enablement Manager by providing insights into building a high-performance sales team and culture. The course's content on talent acquisition, mindset development, and goal-setting techniques can be incorporated into sales enablement programs. The exploration of talent strategies, qualification processes, and performance mindset is extremely relevant.
Chief Revenue Officer
A Chief Revenue Officer is responsible for driving overall revenue growth by aligning and optimizing all revenue-generating functions within an organization, including sales, marketing, and customer success. They develop and implement revenue strategies, manage budgets, and oversee the performance of revenue-related teams. This course is highly relevant for a Chief Revenue Officer. By focusing on building a peak performance sales organization and culture, this individual may improve sales. The course's exploration of mindset, goal-setting, and team management provides a toolkit to build a high-performing sales engine.
Business Development Manager
A Business Development Manager identifies and pursues new business opportunities to drive revenue growth. This involves researching potential markets, developing and executing business development strategies, building relationships with key clients, and negotiating contracts. A Business Development Manager may find that this course helps them better understand the sales process from beginning to end. The emphasis placed on talent acquisition, customizing a qualification process, and building a peak-performance culture, may improve sales outcomes and help to bring in new clients. By improving the sales organization, the Business Development Manager may find greater success attracting new business.
Executive Coach
An Executive Coach works with high-level leaders to enhance their performance, leadership skills, and overall effectiveness. They provide guidance, support, and feedback to help leaders achieve their professional goals and overcome challenges. An Executive Coach who wishes to focus on the sales vertical, may find this course helpful. The course's exploration of mindset development, inner CEO deployment, and self-management techniques could strengthen the Executive Coach's toolkit to deliver value. In particular, the course may help the coach guide leaders in overcoming limiting beliefs, mastering self-regulation, and engaging in no-limit thinking.
Sales Operations Manager
A Sales Operations Manager enhances sales team efficiency and productivity using technology, streamlined processes, and data-driven analyses. By improving sales processes, implementing and managing sales technologies, and offering data-driven insights, they enable sales teams to operate more effectively and achieve their objectives. This individual also supports the sales team by creating and implementing various tools and processes. This course may benefit a Sales Operations Manager by focusing on talent management and performance optimization. By implementing techniques in this course to build a peak-performance sales organization, they can improve talent acquisition and create a more productive sales environment.
Leadership Development Consultant
A Leadership Development Consultant designs and delivers programs to enhance the leadership skills and capabilities of individuals and teams within an organization. They assess leadership needs, develop customized training modules, and facilitate workshops to improve leadership effectiveness. This course, *How to Build a Peak Performance Sales Organization & Culture*, may be useful to a Leadership Development Consultant who is focused on developing sales leaders. The course's focus on building a growth mindset, fostering self-management, and engaging in goal-setting techniques will help them in their role. The exploration of mindset development, inner CEO deployment, and overcoming limiting beliefs can be incorporated into leadership development programs.
Sales Engineer
A Sales Engineer combines technical knowledge with sales skills to provide pre-sales technical support to customers. They work with sales teams to understand customer requirements, develop technical solutions, and deliver presentations and demonstrations to showcase product capabilities. Sales Engineers may not be responsible for sales team performance, but may benefit from this course. This course on *How to Build a Peak Performance Sales Organization & Culture* offers insights into high-performance sales teams that may be helpful. Sales Engineers who understand these principles can better align their technical expertise with sales objectives. This course also considers how to proactively acquire new talent.
Customer Success Manager
A Customer Success Manager focuses on building strong relationships with customers to ensure their satisfaction and success with a company's products or services. They act as a trusted advisor, providing guidance, support, and proactive solutions to help customers achieve their desired outcomes. While not directly focused on sales, a Customer Success Manager may find that this course may assist them. The course on building a peak performance culture and fostering a growth mindset, may improve interactions with customers. By understanding how to maximize the performance of internal teams, Customer Success Managers can contribute to improved customer satisfaction and retention.
Market Research Analyst
A Market Research Analyst studies market conditions to examine potential sales of a product or service. They often construct surveys or focus groups to learn about potential customers. The insights from this research inform the sales decisions within a company. A Market Research Analyst may benefit from this course, *How to Build a Peak Performance Sales Organization & Culture.* By understanding how a high-performance sales team is run, they can better target their research. With an intimate knowledge of sales tactics, they'll be better able provide input and make recommendations.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to Build a Peak Performance Sales Organization & Culture.
Explores the power of mindset, particularly the difference between growth and fixed mindsets. It's highly relevant to the course's focus on building a peak performance culture and fostering a growth mindset within a sales team. Understanding these concepts will allow sales managers to better motivate and develop their team members. This book provides a deeper dive into the psychological principles underpinning peak performance.

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