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Ken Beller

This course can help you do that by revealing a major hidden cause behind a lot of the conflicts and miscommunication we all face—generational differences.

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This course can help you do that by revealing a major hidden cause behind a lot of the conflicts and miscommunication we all face—generational differences.

, but in this course you’ll learn why the traditional approach to generations is flawed and discover a new and powerful approach that makes much more sense. You’ll probably even learn that you’re part of a generation, or “Value Population,” you’ve probably never even heard of before, such as the Performers, the Techticians, the Believers, etc.

It’s as if you come from very different worlds. To bridge this gap, you’ll gain powerful tools to help you communicate and get along with them better, both at work and at home.

At work, this knowledge can help you in areas such as:

  • Sales and Marketing—to better communicate and connect with customers
  • Management—to better lead employees of different generations
  • Human Resources—to better attract, engage, and retain employees
  • Continuous Improvement—to improve collaboration, productivity, and innovation

At home, this knowledge can help you improve relationships with:

  • Yourself—it’s a powerful tool for self-discovery and personal growth
  • Your Kids, Parents, Spouse, Friends, Neighbors, etc.
  • Basically Anyone—who was born in America and is of a different generation

Here’s what a few people who have taken this course had to say about it:

They have been invaluable tools to help me understand my clients and my two sons – who are both in different Value Populations. I only wish I’d had this knowledge when my parents were alive…it explains so much and would have led us to a much richer understanding and relationship.”

Get ready to be engaged and informed. ”

Enroll now

What's inside

Learning objectives

  • Upon completing this course, you will be able to:
  • Create a culture of greater inclusion and collaboration across different generations
  • Decrease workplace conflict and increase employee engagement and productivity
  • Implement effective strategies for recruitment, retention, rewards, and incentives
  • Make and instant and lasting connection with customers of different generations
  • Improve customer service and turn customers into raving fans
  • Increase market share by designing products and services that speak to customer values
  • Define the 6 value populations and the 9 core values and 12 workplace attributes associated with each one
  • Explain the generational shift occurring from an in-dependent to inter-dependent cultural model

Syllabus

The Power of Generational Values

This video gives you an overview of what you will get from this course and how it can help you reduce conflict and improve relationships in your personal and professional life.

There is no supplementary material for this lecture.

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An introduction to the role generational differences play in conflict, the shortcomings of the traditional approaches to generations, how a new values-based approach to generations is more effective.

There is no supplementary material for this lecture.

An exploration of the differences between a trait, a value, and a belief, what forms our values, and who shares them.

There is no supplementary material for this lecture.

An exercise in identifying traits, values and beliefs.

In the materials area, there is an exercise worksheet to download, print, and complete.

While the rest of this course references generational values, this exercise helps you identify your personal values. It will give you a better understanding of yourself as a unique individual. Further, this knowledge, when shared with others, will help them understand you better too.

You can either download and print the PDF exercise in the materials area, or take the online version of the Personal Values Test at https://personalvaluetest.com

Meet the Value Populations

An introduction to six newly-defined generations and how they differ from the traditionally-defined generations (Baby Boomers, Gen X, Gen Y, etc.).

In the materials area, there is an overview sheet of the 6 newly-defined generations and a timeline comparing them to the traditionally -defined generations that you may download and print for future reference.

The Patriots: Born 1920 - 1937
The Patriots' History

A multimedia video introduction to the era in which the Patriots grew up, how that era formed their shared values, what those values are, and how those values influence their behavior today.

There is no supplementary material for this lecture.

An exercise to identify key attributes of the Patriots and a discussion of the results.

In the materials area, there is an exercise worksheet to print out and complete, as well as an Avatar (a one-page "snapshot" of this generation) to print out and refer to in the future.

It is recommended that you do the exercise prior to printing out the Avatar so that you get the full benefits of the exercise.

The Performers: Born 1938 - 1957
The Performers' History

A multimedia video introduction to the era in which the Performers grew up, how that era formed their shared values, what those values are, and how those values influence their behavior today.

There is no supplementary material for this lecture.

An exercise to identify key attributes of the Performers and a discussion of the results.

In the materials area, there is an exercise worksheet to print out and complete, as well as an Avatar (a one-page "snapshot" of this generation) to print out and refer to in the future.

It is recommended that you do the exercise prior to printing out the Avatar so that you get the full benefits of the exercise.

The Techticians: Born 1958 - 1971
The Techticians' History

A multimedia video introduction to the era in which the Techticians grew up, how that era formed their shared values, what those values are, and how those values influence their behavior today.

There is no supplementary material for this lecture.

An exercise to identify key attributes of the Techticians and a discussion of the results.

In the materials area, there is an exercise worksheet to print out and complete, as well as an Avatar (a one-page "snapshot" of this generation) to print out and refer to in the future.

It is recommended that you do the exercise prior to printing out the Avatar so that you get the full benefits of the exercise.

The Believers: Born 1972 - 1983
The Believers' History

A multimedia video introduction to the era in which the Believers grew up, how that era formed their shared values, what those values are, and how those values influence their behavior today.

There is no supplementary material for this lecture.

An exercise to identify key attributes of the Believers and a discussion of the results.

In the materials area, there is an exercise worksheet to print out and complete, as well as an Avatar (a one-page "snapshot" of this generation) to print out and refer to in the future.

It is recommended that you do the exercise prior to printing out the Avatar so that you get the full benefits of the exercise.

The Transformers: Born 1984 - 1995
The Transformers' History

A multimedia video introduction to the era in which the Transformers grew up, how that era formed their shared values, what those values are, and how those values influence their behavior today.

There is no supplementary material for this lecture.

An exercise to identify key attributes of the Transformers and a discussion of the results.

In the materials area, there is an exercise worksheet to print out and complete, as well as an Avatar (a one-page "snapshot" of this generation) to print out and refer to in the future.

It is recommended that you do the exercise prior to printing out the Avatar so that you get the full benefits of the exercise.

The Owls: Born 1996 - 2007
The Owls' History

A multimedia video introduction to the era in which the Owls grew up, how that era formed their shared values, what those values are, and how those values influence their behavior today.

There is no supplementary material for this lecture.

An exercise to identify key attributes of the Owls and a discussion of the results.

In the materials area, there is an exercise worksheet to print out and complete, as well as an Avatar (a one-page "snapshot" of this generation) to print out and refer to in the future.

It is recommended that you do the exercise prior to printing out the Avatar so that you get the full benefits of the exercise.

Bringing It All Together

An examination of the commonalties and differences between generations, including emotional vs. intellectual "processors" and in-dependent vs. inter-dependent work natures.

There is no supplementary material for this lecture.

Conclusion

A personal conclusion and invitation to share your thoughts about the course by completing a short survey. Also an invitation to download a free article offering solutions to the conflict scenarios described in the introductory video from a Value Populations perspective.

In the materials area, there are two summary sheets: one that summarizes the core values and one that summarizes the key attributes of all of the Value Populations.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Covers generational differences, which is a common source of conflict in the workplace and at home
Provides practical tools to improve communication and relationships with people of different generations
Teaches a new and powerful approach to understanding generations based on values rather than traditional age-based definitions
Helps learners understand themselves and their values
Provides 9 core values and 12 workplace attributes for each of the six Value Populations
Examines the generational shift occurring from an in-dependent to inter-dependent cultural model

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Managing Generational Conflict with these activities:
Review the concept of Generational Values
Reviewing the concept of Generational Values will provide a solid foundation for understanding the course material and applying it to real-world situations
Show steps
  • Read the course syllabus and identify the key concepts related to Generational Values
  • Review your notes or textbooks from previous courses on related topics
Read 'The Generations' by Strauss and Howe
This book provides a comprehensive overview of generational differences and will enhance your understanding of the Value Populations discussed in the course
Show steps
  • Purchase or borrow the book
  • Read the first three chapters, focusing on the authors' theory of generational cycles
  • Take notes on the key concepts and examples provided in the book
Join a study group to discuss the course material
Participating in a study group will provide opportunities to engage with peers, clarify concepts, and enhance your understanding of the material
Show steps
  • Find a study group or create your own with classmates or colleagues
  • Meet regularly to discuss the course material, share insights, and work through problems together
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete practice exercises on identifying Value Populations
Regular practice will help you develop proficiency in identifying Value Populations, which is crucial for applying the course concepts in real-world settings
Show steps
  • Access the practice exercises provided in the course materials
  • Complete several exercises each time you encounter a new Value Population in the course
Develop a plan to apply Generational Values to your workplace
Creating a plan will help you apply the knowledge gained in the course to your workplace and improve communication and collaboration across generations
Show steps
  • Identify the different Value Populations present in your workplace
  • Research the key values and attributes of each Value Population
  • Develop strategies to communicate and collaborate effectively with each Value Population
  • Create a presentation or document outlining your plan
Create a video presentation summarizing key concepts of the course
Creating a video presentation will provide a deeper understanding of the course material and enhance your ability to communicate the concepts to others
Show steps
  • Identify the key concepts you want to cover in your presentation
  • Write a script or storyboard for your video
  • Use video editing software to create your presentation
Attend a workshop on Generational Communication
Attending a workshop will provide additional insights and practical skills for communicating effectively across generations
Show steps
  • Research and identify relevant workshops in your area
  • Register for and attend the workshop
  • Participate actively in the workshop activities and discussions
Mentoring newer students on the course concepts
Mentoring others will reinforce your understanding of the course material and provide valuable opportunities to share your knowledge and skills
Show steps
  • Identify students who may benefit from your guidance and support
  • Offer your assistance and schedule regular mentoring sessions

Career center

Learners who complete Managing Generational Conflict will develop knowledge and skills that may be useful to these careers:
Diversity and Inclusion Manager
Diversity and Inclusion Managers develop and implement diversity and inclusion initiatives for an organization. They work with other departments to create a more inclusive and equitable workplace. This course can help you become a more effective Diversity and Inclusion Manager by providing you with a deeper understanding of how generational differences affect diversity and inclusion. You will learn how to create a more inclusive and collaborative work environment, and how to attract, retain, and develop employees from different generations.
Human Resources Manager
Human Resources Managers oversee all aspects of human resources for an organization. They are responsible for recruiting, hiring, training, and developing employees. They also handle employee relations, compensation and benefits, and payroll. This course can help you become a more effective Human Resources Manager by providing you with a deeper understanding of how generational differences affect the workplace. You will learn how to create a more inclusive and collaborative work environment, and how to attract, retain, and develop employees from different generations.
Organizational Development Manager
Organizational Development Managers plan and implement organizational development initiatives for an organization. They work with other departments to improve the organization's performance. This course can help you become a more effective Organizational Development Manager by providing you with a deeper understanding of how generational differences affect organizational development. You will learn how to create a more inclusive and collaborative work environment, and how to attract, retain, and develop employees from different generations.
Customer Service Manager
Customer Service Managers oversee all aspects of customer service for an organization. They are responsible for ensuring that customers have a positive experience when interacting with the organization. This course can help you become a more effective Customer Service Manager by providing you with a deeper understanding of how generational differences affect customer service. You will learn how to communicate and collaborate with customers from different generations, and how to create a more inclusive and collaborative customer service environment.
Business Analyst
Business Analysts analyze business processes and develop solutions to improve efficiency and effectiveness. This course can help you become a more effective Business Analyst by providing you with a deeper understanding of how generational differences affect business analysis. You will learn how to create a more inclusive and collaborative business analysis environment, and how to conduct business analysis in a way that is effective for all generations.
Data Analyst
Data Analysts collect, analyze, and interpret data to help organizations make better decisions. This course can help you become a more effective Data Analyst by providing you with a deeper understanding of how generational differences affect data analysis. You will learn how to create a more inclusive and collaborative data analysis environment, and how to conduct data analysis in a way that is effective for all generations.
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products and services. They work with other departments to develop and implement marketing strategies. This course can help you become a more effective Marketing Manager by providing you with a deeper understanding of how generational differences affect consumer behavior. You will learn how to develop marketing campaigns that are targeted to specific generations, and how to communicate with customers from different generations.
Change Management Consultant
Change Management Consultants help organizations implement change. They work with clients to identify the need for change, develop a change plan, and implement the change. This course can help you become a more effective Change Management Consultant by providing you with a deeper understanding of how generational differences affect change management. You will learn how to create a more inclusive and collaborative change environment, and how to manage change in a way that is effective for all generations.
Training and Development Manager
Training and Development Managers plan and implement training and development programs for employees. They work with other departments to identify training needs, develop training materials, and deliver training. This course can help you become a more effective Training and Development Manager by providing you with a deeper understanding of how generational differences affect the learning process. You will learn how to develop training programs that are targeted to specific generations, and how to deliver training in a way that is engaging and effective for all generations.
Sales Manager
Sales Managers lead and motivate sales teams. They are responsible for setting sales goals, developing sales strategies, and closing deals. This course can help you become a more effective Sales Manager by providing you with a deeper understanding of how generational differences affect the sales process. You will learn how to build relationships with customers from different generations, and how to close deals with customers from different generations.
Portfolio Manager
Portfolio Managers manage portfolios of projects or programs. They work with teams to achieve portfolio goals. This course can help you become a more effective Portfolio Manager by providing you with a deeper understanding of how generational differences affect portfolio management. You will learn how to create a more inclusive and collaborative portfolio environment, and how to manage portfolios in a way that is effective for all generations.
Market Researcher
Market Researchers collect and analyze market data to help organizations understand their customers and make better decisions. This course can help you become a more effective Market Researcher by providing you with a deeper understanding of how generational differences affect market research. You will learn how to create a more inclusive and collaborative market research environment, and how to conduct market research in a way that is effective for all generations.
Program Manager
Program Managers plan and execute programs. They work with teams to achieve program goals. This course can help you become a more effective Program Manager by providing you with a deeper understanding of how generational differences affect program management. You will learn how to create a more inclusive and collaborative program environment, and how to manage programs in a way that is effective for all generations.
Project Manager
Project Managers plan and execute projects. They work with teams to achieve project goals. This course can help you become a more effective Project Manager by providing you with a deeper understanding of how generational differences affect project management. You will learn how to create a more inclusive and collaborative project environment, and how to manage projects in a way that is effective for all generations.
Consultant
Consultants help organizations improve their performance. They use their expertise to analyze problems, develop solutions, and implement change. This course can help you become a more effective consultant by providing you with a deeper understanding of how generational differences affect workplace dynamics. You will learn how to communicate and collaborate with people from different generations, and how to create a more inclusive and collaborative work environment. This course may also be helpful for consultants who work with clients from different cultures.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Managing Generational Conflict.
Provides a comprehensive overview of the different generations in the workplace and offers practical advice on how to manage the clash of values between them. It valuable resource for anyone who wants to create a more inclusive and collaborative workplace.
Provides a practical guide to managing millennials in the workplace. It offers advice on how to attract, retain, and motivate millennials, and how to create a more inclusive and collaborative work environment.
Provides a comprehensive overview of the field of gerontology. It covers a wide range of topics, including the history of gerontology, the different theories of aging, and the different aspects of aging.
Provides a comprehensive overview of the research on age and ageing. It covers a wide range of topics, including the different theories of ageing, the different aspects of ageing, and the different ways to measure age.
Provides a comprehensive overview of the research on the psychology of aging. It covers a wide range of topics, including the different theories of aging, the different aspects of aging, and the different ways to measure age.
Provides a comprehensive overview of the field of biology of aging. It covers a wide range of topics, including the history of biology of aging, the different theories of aging, and the different ways to measure age.

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