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Administración Estratégica y Emprendedora

Este curso utiliza un enfoque basado en la investigación para entender las fuentes de las ventajas competitivas en las compañias y otras organizaciones.

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What's inside

Syllabus

Semana 1

¿Cómo se puede medir el éxito de un negocio?

Semana 2

¿Cómo influye el ambiente de un negocio en el éxito de una compañía?

Semana 3

¿Cómo puede una compañía desarrollar fuentes internas que le proporcionen una ventaja competitiva incomparable?

Semana 4

¿Cómo se puede predecir qué compañía será más competitiva?

Semana 5

¿Cómo pueden lidiar las compañías con las fluctuaciones del mercado? (Parte 1)

Semana 6

¿Cómo pueden lidiar las compañías con las fluctuaciones del mercado? (Parte 2)

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla fuentes internas de ventaja competitiva inigualable

Examina el ambiente de negocios y su impacto en el éxito empresarial

Adopta un enfoque basado en la investigación

Explora diversos métodos para medir el éxito empresarial

Examina estrategias para navegar las fluctuaciones del mercado

Este curso es impartido por el Dr. Doug E Thomas, un experto reconocido en estrategia empresarial

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Reviews summary

Strategic management for entrepreneurs

The sole review for this course is highly positive. The reviewer notes that the course encourages you to develop your knowledge of market concepts and drive innovation in your entrepreneurial pursuits.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Administración Estratégica y Emprendedora with these activities:

Review key concepts from the basics of economics

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Reviewing the fundamentals of economics will help you develop a solid understanding of the concepts that will be covered in this course.

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Re-read your old notes or textbooks on basic economic concepts.
Take practice quizzes or mock exams to test your understanding.

Reach out to professors or industry professionals for guidance

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Connecting with mentors can provide you with valuable advice, support, and insights from experienced individuals in the field.

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Identify professors or industry professionals who are experts in the course topic.
Send a brief email introducing yourself and expressing your interest in connecting.
Arrange a meeting or phone call to discuss your goals and seek guidance.

Practice problem-solving exercises on economic models

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Solving practice problems will help you develop your analytical skills and apply economic concepts to real-world scenarios.

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Find practice problems in your textbook or online resources.
Work through the problems step-by-step, showing your calculations.
Check your answers against the provided solutions.

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Participate in study groups or online forums

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Engaging in discussions with peers will help you clarify your understanding, learn from others' perspectives, and identify areas where you need further clarification.

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Join a study group with classmates or find an online forum dedicated to the course.
Actively participate in discussions, ask questions, and share your insights.
Review the discussions and contributions of others to gain different perspectives.

Create a comprehensive study guide for the course

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Creating a study guide will help you organize and consolidate your notes, assignments, and other course materials for easy review.

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Gather all of your course materials, including notes, slides, and assignments.
Identify the key concepts and topics covered in each module.
Summarize the main points and key takeaways from each topic.
Organize your study guide into sections and subsections for easy navigation.

Attend workshops or guest lectures related to the course topic

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Attending workshops or guest lectures will expose you to industry experts and provide valuable insights beyond the classroom setting.

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Research and identify upcoming workshops or guest lectures related to the course topic.
Register and attend the events.
Actively participate in the discussions and ask questions.

Contribute to open-source projects or initiatives related to the course topic

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Participating in open-source projects will allow you to apply your skills, collaborate with others, and gain practical experience in the field.

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Identify open-source projects or initiatives that align with your interests and the course topic.
Review the project documentation and identify areas where you can contribute.
Contact the project maintainers and express your interest in contributing.
Follow the project guidelines and make a pull request with your contributions.

Develop a business case analysis or industry report

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Conducting a business case analysis or industry report will allow you to apply the concepts learned in the course to a real-world scenario.

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Identify a business or industry that interests you.
Gather data and conduct research on the company or industry.
Analyze the data and identify key trends and insights.
Develop recommendations or strategies based on your analysis.
Present your findings in a written report or presentation.

Career center

Learners who complete Administración Estratégica y Emprendedora will develop knowledge and skills that may be useful to these careers:

Strategy Consultant

Strategy Consultants advise companies on developing and implementing long-term strategies. This course builds a strong foundation in strategic planning and competitive analysis, providing Strategy Consultants with the tools to help clients achieve their business objectives. The course's emphasis on market research and industry analysis prepares Strategy Consultants to develop innovative strategies that drive organizational success.

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Chief Executive Officer (CEO)

The Chief Executive Officer (CEO) is responsible for the overall success and direction of an organization. This course develops a holistic understanding of strategic management and competitive advantage, providing CEOs with the knowledge to make informed decisions that drive organizational growth. The course's emphasis on stakeholder management and industry analysis prepares CEOs to lead organizations through complex and ever-changing business landscapes.

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Chief Financial Officer (CFO)

The Chief Financial Officer (CFO) is responsible for managing the financial health of an organization. This course provides a strong foundation in financial analysis and strategic planning, equipping CFOs with the knowledge to make informed decisions that maximize shareholder value. The course's emphasis on financial markets and investment analysis prepares CFOs to navigate the complexities of corporate finance.

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Product Manager

Product Managers oversee the development and launch of new products. This course develops a comprehensive understanding of market analysis and competitive dynamics, equipping Product Managers with the knowledge to make informed decisions about product design and positioning. The course's emphasis on innovation and market research helps prepare Product Managers for the challenges of bringing successful products to market.

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Chief Marketing Officer (CMO)

The Chief Marketing Officer (CMO) is responsible for developing and executing marketing strategies that drive brand awareness and revenue growth. This course develops a deep understanding of market analysis and competitive dynamics, providing CMOs with the knowledge to create and implement effective marketing campaigns. The course's emphasis on consumer behavior and digital marketing prepares CMOs to stay ahead of evolving consumer trends and technologies.

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Chief Operating Officer (COO)

The Chief Operating Officer (COO) is responsible for the day-to-day operations of an organization. This course develops a comprehensive understanding of strategic management and operational efficiency, providing COOs with the knowledge to make informed decisions that drive organizational performance. The course's emphasis on process improvement and technology adoption prepares COOs to lead organizations through operational challenges and opportunities.

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Investment Banker

Investment Bankers advise companies on mergers and acquisitions, and help them raise capital. This course develops a deep understanding of corporate strategy and competitive dynamics, providing Investment Bankers with the knowledge to evaluate and structure complex financial transactions. The course's emphasis on market fluctuations prepares Investment Bankers for the ever-changing financial landscape.

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Business Analyst

Business Analysts diagnose and solve business problems. This course provides a comprehensive understanding of strategic decision-making and organizational dynamics, equipping Business Analysts with the knowledge to identify and address inefficiencies. The course's focus on data analysis and process improvement prepares Business Analysts to drive operational excellence within organizations.

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Market Research Analyst

Market Research Analysts conduct research to understand consumer behavior and market trends. This course provides a foundation in strategic decision-making and competitive advantage development, enabling Market Research Analysts to gather and analyze data effectively. The course's focus on predicting market behavior helps Market Research Analysts provide valuable insights to businesses seeking to gain an edge.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve sales targets. This course develops a deep understanding of market analysis and competitive dynamics, providing Sales Managers with the knowledge to develop and execute effective sales strategies. The course's emphasis on negotiation and relationship management prepares Sales Managers to build strong customer relationships and drive revenue growth.

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Risk Manager

Risk Managers identify and mitigate risks faced by businesses. This course provides a comprehensive understanding of strategic decision-making and competitive analysis, empowering Risk Managers to develop and implement effective risk management strategies. The course's focus on market fluctuations and their impact on business operations prepares Risk Managers to protect organizations from potential threats.

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Project Manager

Project Managers plan, execute, and close projects. This course builds a foundation in strategy development and implementation, providing Project Managers with the tools to manage projects effectively. The course's focus on stakeholder management and risk assessment prepares Project Managers to navigate the complexities of project execution.

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Consultant

Consultants help businesses improve their performance and efficiency. This course builds a foundation in strategic decision-making, providing Consultants with the tools to identify and analyze business challenges. The course's emphasis on competitive advantage development equips Consultants with the knowledge to help clients gain and sustain success in their respective markets.

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Financial Analyst

Financial Analysts assess the financial health and performance of companies. This course provides a framework for understanding the factors that drive corporate success, enabling Financial Analysts to make informed investment decisions. The course's coverage of market fluctuations helps prepare Financial Analysts to navigate the complexities of financial markets.

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Analyst

Analysts support strategic business and corporate decisions. This course provides a solid base in corporate strategy, enabling the development of informed, data-driven recommendations. The course's focus on research principles empowers Analysts to understand and predict market fluctuations, making them invaluable in advising companies on how to stay competitive.

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Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Administración Estratégica y Emprendedora.

Solución De Los Innovadores, La

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Este libro explora el concepto de innovación disruptiva, brindando información valiosa sobre las fuerzas competitivas que enfrentan las empresas.

Administración Estratégica y Emprendedora

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Strategic management for entrepreneurs

Activities

Career center

Reading list

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