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The Disruptive Innovation Set (2 Books)

Clayton M. Christensen and Michael E. Raynor
... M. Christensen , The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail ( Boston : Harvard Business School Press , 1997 ) . 23. Managers need to know whether a theory applies in their situation if they are to trust it ...
situation if they are to trust it ...
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