From Brand to Image
Creating High Impact Campaigns That Tell Brand Stories
Branding: The Creative Journey,
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client. In this course I am offering you a methodology which you can easily put into practice. Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this course serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!
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| Rating | 4.4★ based on 19 ratings |
|---|---|
| Length | 6 weeks |
| Starts | Jun 26 (44 weeks ago) |
| Cost | $49 |
| From | IE Business School via Coursera |
| Instructor | Brian Hallett |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business Art & Design Humanities |
| Tags | Business Marketing Arts And Humanities Music And Art Business Strategy |
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What people are saying
completedw2 completedw3 completedw4 completed
W1 CompletedW2 CompletedW3 CompletedW4 Completed Why it's so important to take care of the images and visuals while working with brands?
extremely biased towards author
Poor content, extremely biased towards author's own company and affiliate network, less of a course and more of a promotion of course designers own brand.
might just work wonders
If you are into Brand Management or any type of marketing then this one will surely put something in your head and that something might just work wonders.
new gained knowledge either
Now I can apply new gained knowledge either to my own business or to an employer's business.
but could also apply
I learned all the process to create a campaign through a real example, but could also apply to create a brand image or any material for a brand, actually (i.e.
professor hallet puts
How to come up with powerfull creative concepts that are coherent with the brand, how to communicate them and work with production providers?Professor Hallet puts a lot of energy and great insights, I really enjoyed the class!
execute engaging campaigns
By the end of this course you will be able to analyze and understand brands in order to conceptualize and execute engaging campaigns that will capture the attention and interest of your client's target.
gave me valuable
I loved how straightforward the course was, it gave me valuable and useful information and concepts that I will deepen into.
other humongous courses
This course provides basic info of branding procedure It is a short course but it has more learning than other humongous courses have.
provides basic info
visuals while working
absolutely impressed by
I am absolutely impressed by this course!
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Many different sales & marketing positions $80k
Many various sales positions Manager $81k
Many Positions $82k
Project Manager/ Different Appointment $101k
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| Rating | 4.4★ based on 19 ratings |
|---|---|
| Length | 6 weeks |
| Starts | Jun 26 (44 weeks ago) |
| Cost | $49 |
| From | IE Business School via Coursera |
| Instructor | Brian Hallett |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business Art & Design Humanities |
| Tags | Business Marketing Arts And Humanities Music And Art Business Strategy |
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