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From Brand to Image

Branding: The Creative Journey,

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client. In this course I am offering you a methodology which you can easily put into practice. Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this course serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!

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Rating 4.6 based on 15 ratings
Length 6 weeks
Starts Aug 24 (5 weeks ago)
Cost $49
From IE Business School via Coursera
Instructor Brian Hallett
Download Videos On all desktop and mobile devices
Language English
Subjects Business Art & Design Humanities
Tags Business Marketing Arts And Humanities Music And Art Business Strategy

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What people are saying

completedw2 completedw3 completedw4

W1 CompletedW2 CompletedW3 CompletedW4 Completed Why it's so important to take care of the images and visuals while working with brands?

professor hallet puts

How to come up with powerfull creative concepts that are coherent with the brand, how to communicate them and work with production providers?Professor Hallet puts a lot of energy and great insights, I really enjoyed the class!

execute engaging campaigns

By the end of this course you will be able to analyze and understand brands in order to conceptualize and execute engaging campaigns that will capture the attention and interest of your client's target.

gave me valuable

I loved how straightforward the course was, it gave me valuable and useful information and concepts that I will deepen into.

his extremely interesting

A lot of thanks to Brian for his extremely interesting course!

other humongous courses

This course provides basic info of branding procedure It is a short course but it has more learning than other humongous courses have.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Many different sales & marketing positions $80k

Many various sales positions Manager $81k

Many Positions $82k

Project Manager/ Different Appointment $101k

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Rating 4.6 based on 15 ratings
Length 6 weeks
Starts Aug 24 (5 weeks ago)
Cost $49
From IE Business School via Coursera
Instructor Brian Hallett
Download Videos On all desktop and mobile devices
Language English
Subjects Business Art & Design Humanities
Tags Business Marketing Arts And Humanities Music And Art Business Strategy

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