Data Driven Marketing A-Z: Improve Your Campaign Performance from Udemy

Marketing is getting faster paced by the minute and it can be really hard to keep up as well as analyse whats right and whats wrong with your marketing. That's where my course comes in. My course is designed to give everyone that is interested in marketing the tools to analyse campaigns and use metrics to make correct decisions improving your campaign success.

It is designed with a great fun foundation building up on previous lectures and information all the way till you are ready to launch your own campaign and lastly analyse it. My course will prepare you with realistic concepts so that you can use it right away whether you own your own business, work in marketing or even manage a team and want more from your campaign data.

Data doesn't have to be boring, my course will paint a picture rich in information and detail which you will use to better your campaign and think objectively on how to improve your results.

So take the course I always wish I had when I started in Marketing and get the competitive edge in this ever changing industry.

What's inside

Learning objectives

Understand data driven marketing
Calculate cost per lead (cpl)
Calculate lead to close ration

Launch a campaign
Work out the roi
Analyse and critically asses a marketing campaign

Understand data driven marketing
Calculate cost per lead (cpl)
Calculate lead to close ration
Launch a campaign
Work out the roi
Analyse and critically asses a marketing campaign

Syllabus

Learn about the course structure and what you can expect to learn once you have finished this course.

Introduction and a little bit about me.

Course Structure

EXTRA: Learning Paths

Get the materials

Some Additional Resources!!

Learn the analytical tools that will allow you to critically analyse a campaign and also measure its success or failure.

Introduction and Welcome to Campaign Effectivness

Updates on Udemy Reviews

Total Leads

Total Leads Practical

Cost Per Lead

Practical Excercise

Lead to Close Ratio

Reverse Engineering Success

Campaign Effectiveness

How to calculate ROI and learn how to invest when budgeting a marketing campaign

Introduction and Welcome to Return on Investment

How to Calculate and What does it Mean?

Return on Investment for Business

Results Analysis

Learn from start to finish how to launch a campaign successfully, with all the steps and planning involved explained.

Introduction and Welcome to Launching a Campaign Blueprint

Mapping Your Marketing Campaign

Adding Trackable Metrics

Cost Benefit Analysis

Preparation to Launch Quiz

Campaign Basic Design Concepts

Case Study : Design

Design Concepts in Action

Email Marketing AB Testing

AB Testing Practical Analysis

Campaign Blueprint

Advanced Analytics

Introduction and Welcome To Advanced Analytics

Where to get the Dataset

Exploring & Understanding the Dataset

Pivot Analytics Blueprint

Replicating the Blueprint

Analysing Pivots

Checking for Statistical Significance

Dealing with Continuous Variables

EXTRA: Statistical Anomalies

Advanced Analytics: Recap

Advanced Analytics

Learn more about how to utilize data to expand your marketing potential, with examples and tips for various types of data driven strategies.

Introduction and Welcome to Analysis, Big Data and Opportunity

Analysis and Data for SME's and CEO's

Life Time of a Customer Further Reading

Time Data and Tips

Buying Behavior and Tips

Repeat Sales and Tips

Website Interactions and Tips

Demographics and Tips

A big thank you for finishing my course

A Big and Warm Thank You

THANK YOU video

Congratulations!! Don't forget your Prize :)

Bonus: How To UNLOCK Top Salaries (Live Training)

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches core skills needed by all types of marketers

Provides a multifaceted look at vital data analysis tools

Develops skills in planning, executing, and monitoring marketing campaigns

Suitable for beginners seeking an accessible yet comprehensive overview

Taught by experienced instructors holding industry expertise

Reviews summary

Basic data driven marketing

According to students, basic data marketing is a well-received course that teaches the fundamentals of data driven marketing campaigns. Learners say that the concepts are easy to understand, but that more advanced topics are not covered.

Concepts are easy to grasp.

"Ok, but very basic."

No coverage of advanced data driven marketing.

"Ok, but very basic."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Data Driven Marketing A-Z: Improve Your Campaign Performance with these activities:

Help peers understand concepts by answering questions

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Strengthens understanding by explaining concepts to others

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Identify opportunities to help peers in online forums or study groups
Provide clear and concise explanations, share resources, and offer support

Data-Driven Marketing Resource Collection

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Compile a valuable collection of resources related to data-driven marketing, including articles, reports, case studies, and tools.

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Identify relevant resources from reputable sources.
Categorize and organize the resources based on specific topics or use cases.
Document the resources in a structured format, such as a spreadsheet or wiki.
Share the resource collection with peers or colleagues.
Update and maintain the collection as new resources become available.

Practice applying formulas and solving problems

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Provides opportunities to reinforce and improve understanding of analytical techniques

Browse courses on Problem Solving

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Identify online platforms or resources with practice problems
Solve problems independently and review solutions

Seven other activities

Expand to see all activities and additional details

Show all ten activities

Form a study group to discuss course material

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Promotes engagement with peers and facilitates deeper comprehension through discussions and knowledge sharing

Browse courses on Collaborative Learning

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Identify classmates interested in forming a study group
Establish regular meeting times and a platform for communication
Review and discuss course material, ask questions, and share insights

Practice Calculating CPL and Lead to Close Ratio

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Master the formulas and calculations for CPL and Lead to Close Ratio to strengthen your understanding of campaign effectiveness.

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Review the formulas for CPL and Lead to Close Ratio.
Solve practice problems using provided datasets.
Interpret the results and analyze their implications for campaign optimization.

Participate in online discussions or forums

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Connects students with a broader community of Data Science practitioners and provides access to diverse perspectives

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Identify online forums or discussion groups relevant to Data Science
Engage in discussions, ask questions, and share knowledge

Create an Effective Campaign Blueprint

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Follow step-by-step tutorials to design a comprehensive campaign blueprint that outlines your goals, target audience, and key metrics.

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Identify your campaign objectives and target audience.
Map out the campaign journey and touchpoints.
Define and implement trackable metrics for campaign success.
Conduct a cost-benefit analysis to optimize your budget.
Finalize and document your campaign blueprint.

Follow tutorials on data cleaning and manipulation

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Guides students through the process of data preparation to improve understanding of techniques and tools

Browse courses on Data Preprocessing

Show steps

Identify online tutorials on data cleaning and manipulation tailored to the course
Complete tutorials on data cleaning and manipulation techniques

Analyze a Real-World Marketing Campaign

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Conduct a comprehensive analysis of a real-world marketing campaign, evaluating its strengths, weaknesses, and potential for improvement.

Browse courses on Campaign Analysis

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Gather data from multiple sources, including marketing reports, analytics tools, and customer feedback.
Calculate key metrics such as ROI, CPL, and Lead to Close Ratio.
Identify areas for improvement and make recommendations for optimization.
Present your findings in a detailed report or presentation.
Share your analysis with relevant stakeholders and implement improvements.

Create a data visualization to explain key concepts

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Encourages students to present data in a clear and compelling way

Browse courses on Data Visualization

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Identify a dataset that highlights key Data Science concepts
Select an appropriate data visualization technique
Create the visualization using appropriate tools

Career center

Learners who complete Data Driven Marketing A-Z: Improve Your Campaign Performance will develop knowledge and skills that may be useful to these careers:

Marketing Director

A Marketing Director oversees all marketing activities for a company. As a Marketing Director, you will need to understand the use of data in marketing and how to use that data to make marketing decisions. Data Driven Marketing A-Z: Improve Your Campaign Performance will help build a foundation in data-driven marketing as well as discussing how to use the data you gather to build successful campaigns.

See salaries and explore the career path for Marketing Director

Digital Marketing Manager

A Digital Marketing Manager plans and executes digital marketing campaigns. Digital marketing is fast-paced and it is important to be able to analyze the success of a campaign and adapt as needed. Data Driven Marketing A-Z: Improve Your Campaign Performance will help teach you how to analyze and assess marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Product Marketing Manager

A Product Marketing Manager is responsible for the marketing of a specific product or product line. A successful Product Marketing Manager will be able to use data to understand the target market for their product and measure the success of their marketing campaigns. Data Driven Marketing A-Z: Improve Your Campaign Performance will teach you how to read and understand marketing data, allowing you to make more informed marketing decisions.

See salaries and explore the career path for Product Marketing Manager

Search Engine Optimization (SEO) Specialist

An SEO Specialist is responsible for improving the ranking of a website on search engine results pages (SERPs). An SEO Specialist uses data to understand the factors that affect search engine rankings and to make changes to a website that will improve its ranking. Data Driven Marketing A-Z: Improve Your Campaign Performance will help build a foundation in data-driven marketing as well as discussing how to use the data you gather to build successful campaigns.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Social Media Marketing Manager

A Social Media Marketing Manager is responsible for the planning and execution of social media campaigns. They use data to understand their target audience, to develop content that will resonate with that audience, and to measure the success of their campaigns. Data Driven Marketing A-Z: Improve Your Campaign Performance will teach you how to analyze and assess marketing campaigns.

See salaries and explore the career path for Social Media Marketing Manager

Content Marketer

A Content Marketer is responsible for creating and distributing content that is valuable, relevant, and consistent. They use data to understand their target audience, to develop content that will resonate with that audience, and to measure the success of their content. Data Driven Marketing A-Z: Improve Your Campaign Performance will teach you how to analyze and assess marketing campaigns.

See salaries and explore the career path for Content Marketer

Brand Manager

A Brand Manager is responsible for developing and maintaining a brand's identity. They use data to understand the target market for their brand, to develop a brand strategy, and to measure the success of their branding efforts. Data Driven Marketing A-Z: Improve Your Campaign Performance will teach you how to read and understand marketing data, allowing you to make more informed marketing decisions.

See salaries and explore the career path for Brand Manager

Marketing Analyst

A Marketing Analyst is responsible for collecting, analyzing, and interpreting data to help marketers understand the effectiveness of their marketing campaigns. They use data to identify trends, to develop insights, and to make recommendations to improve marketing strategies. Data Driven Marketing A-Z: Improve Your Campaign Performance will help build a foundation in data-driven marketing and will provide you with the tools you need to be successful in this role.

See salaries and explore the career path for Marketing Analyst

Media Planner

A Media Planner is responsible for developing and executing media plans. They use data to understand the target audience for their campaign, to select the most effective media channels, and to negotiate the best rates. Data Driven Marketing A-Z: Improve Your Campaign Performance will teach you how to read and understand marketing data, allowing you to make more informed marketing decisions.

See salaries and explore the career path for Media Planner

Public Relations (PR) Manager

A PR Manager is responsible for managing the public relations of an organization. They use data to understand the target audience for their organization, to develop a PR strategy, and to measure the success of their PR efforts. Data Driven Marketing A-Z: Improve Your Campaign Performance will teach you how to read and understand marketing data, allowing you to make more informed marketing decisions.

See salaries and explore the career path for Public Relations (PR) Manager

Sales Manager

A Sales Manager is responsible for leading and managing a sales team. They use data to understand the sales pipeline, to identify trends, and to make decisions to improve sales performance. Data Driven Marketing A-Z: Improve Your Campaign Performance will teach you how to read and understand marketing data, allowing you to make more informed marketing decisions.

See salaries and explore the career path for Sales Manager

Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities. They use data to understand the market, to identify potential customers, and to develop strategies to win new business. Data Driven Marketing A-Z: Improve Your Campaign Performance will teach you how to read and understand marketing data, allowing you to make more informed marketing decisions.

See salaries and explore the career path for Business Development Manager

Marketing Consultant

A Marketing Consultant provides marketing advice to businesses. They use data to understand the client's business, to identify marketing opportunities, and to develop marketing strategies. Data Driven Marketing A-Z: Improve Your Campaign Performance will provide you with the tools you need to be successful in this role.

See salaries and explore the career path for Marketing Consultant

Data Scientist

A Data Scientist uses data to solve business problems. They use data to identify trends, to develop insights, and to make recommendations to improve business decisions. Data Driven Marketing A-Z: Improve Your Campaign Performance will help build a foundation in data-driven marketing and will provide you with the tools you need to be successful in this role.

See salaries and explore the career path for Data Scientist

Statistician

A Statistician uses data to solve problems. They use data to identify trends, to develop insights, and to make recommendations to improve decisions. Data Driven Marketing A-Z: Improve Your Campaign Performance will provide you with the tools you need to be successful in this role.

See salaries and explore the career path for Statistician