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Foundations of marketing analytics

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course.

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Rating	4.5★ based on 138 ratings
Length	6 weeks
Starts	Jul 3 (44 weeks ago)
Cost	$79
From	ESSEC Business School via Coursera
Instructor	Arnaud De Bruyn
Download Videos	On all desktop and mobile devices
Language	English
Subjects	Business
Tags	Business Marketing

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What people are saying

marketing analytics

T Marketing Analytics Difficult to understand for a person without software/coding backgroun V Good Good knowledge acquired fro the course need to improve the course material and Program was very useful we need basic SQL progarmme Very useful for t Good course , Under the Marketing Techniqu Understood how to an Thanks to Professor Arnauld De Bruyn.A wonderful course.

With a very basic knowledge of R, one can understand a lot about marketing analytics.

Exciting intro into marketing analytics.

Great basis to understand marketing analytics and its tools.

The explanation of the R source codes towards marketing analytics were extremely useful to me.

Just one more short videos on other methods of Marketing Analytics I highly recommend this course because of its applicable use of R programming.

The course provides good insights in Marketing Analytics and impart introductory knowledge on the subject.

Thank You for teaching us this course nyc Thank you for making me understand each and every basics in marketing analytics great course and very well segmented for every user to learn more about customer segmentation till customer lifetime value calculation.

Very well done, perfect for a beginner in marketing analytics.

Great course to gain VERY valuable knowledge in marketing analytics.

I would like to know more study case it is would be more benefit for whoes enroll Excellent It's an essential for understanding marketing analytics.

v GOOD Overall it is good session on Foundations of Marketing Analytics Good Data Analysis Very essential This is a really good foundational course in Marketing Analytics.

very good

thanks Very good course, useful to da N great g n g Go course is very g Good knowledge course.

Pratical Topics to increase revenue in a Company Concepts are very good, but the questions are too simple.

well explained

lessons well explained with practical excercies Great course!

This course is well explained by Professor.

real world

What matters to the real world business and the hand-on step-by-step code for clear understanding.

Looking forward for similar courses to teach the techniques applied in real world business.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Analyst - Marketing Analytics $72k

Marketing & Analytics Coordinator $73k

Analyst, Marketing Analytics $77k

Marketing Research and Analytics $81k

Internet Marketing and Analytics $82k

Digital Marketing Analytics $83k

Analytics Product and Marketing $87k

Marketing Analytics Manager 3 $102k

Strategic Marketing Analytics $129k

Marketing Insights & Analytics $134k

Marketing Analytics Manger $146k

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Rating	4.5★ based on 138 ratings
Length	6 weeks
Starts	Jul 3 (44 weeks ago)
Cost	$79
From	ESSEC Business School via Coursera
Instructor	Arnaud De Bruyn
Download Videos	On all desktop and mobile devices
Language	English
Subjects	Business
Tags	Business Marketing

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