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Nicolas Glady, Arnaud De Bruyn, and Nicolas Glady

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.

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What's inside

Four courses

Foundations of strategic business analytics

(0 hours)
This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts.

Foundations of marketing analytics

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts.

Case studies in business analytics with ACCENTURE

This course is restricted to learners enrolled in Strategic Business Analytics Specialization as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors.

Capstone: Create Value from Open Data

The Capstone project is an individual assignment where participants decide the theme they want to explore and define the issue they want to solve. Their “playing field” should provide data from various sectors. Participants are encouraged to mix the different fields and leverage the existing information with other (properly sourced) open data sets.

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