Learn how digital marketing has evolved to get you in the right mindset for the course to come. I will also introduce some key marketing tools that I used, plus give you an overview of the technology available to help you work smarter, not harder.

Use this 28 day plan to complete the course and get on with growing your business.

Your complete step by step guide on generating leads for your business.

You can download an editable Microsoft Word version under the lessons resources.

Ensure your download these now for reference in future lessons.

An introduction to lead generation, how it benefits your business and the pitfalls of not having a lead generation plan. I also introduce the 6 pillars of digital lead generation, your website, search engine optimisation, content marketing, landing pages, social media and email marketing.

Document exactly how many leads you need to generate to reach your desired, realistic, growth target with a simple calculation and supporting worksheet.

Learn what a buyer persona is, why buyer personas are important and how to write a buyer persona - with a 10 step guide and supporting workbook exercise.

A key lesson on how your buyers move through the sales funnel when engaging with your business. I introduce the 7 stages of a buyers from prospect through to brand advocate and how the customers mindset changes throughout the process from stranger to trusted client.

Not all leads are good ones! Using the CHAMP model you will be able to select the sales leads which are the right fit for your company and expertise.

Learn what a unique value proposition is, what a UVP it is not, where you should use UVPs, how to create UVPs, plus I will give you some great UVP examples with a supporting workbook exercise enabling you to write your very own UVPs.

Running a business can be stressful at times, believe me I have been then! In this lesson I look at the positives and negatives of lead generation, how to keep motivated with some easy to follow pointers, making yourself accountable, setting yourself reachable goals and how to spot the warning signs you’re doing to much.

Learn about how much time you have before a visitor clicks away, how many people are ready to buy now, where conversions happen, questions strangers will ask you and facts about successful lead generation websites, including UVPs, Calls to Action, Headline A/B testing, using quality images, super easy navigation, responsive and mobile read design, capturing data and how thats all put together to make sense. Plus use the workbook checklist to make sure you get it right.

A big scary word that simple means how to structure and organise your website content effectively. I’ll walk you through, step-by-step on how to group and label your content into themes and sub topics.

A visual demonstration of how to create an effective sitemap using a visual planning tool with a supporting workbook exercise so you can easily create a website sitemap of your own.

Learn how to turn your homepage into a lead generating machine with unique value propositions, navigation, calls to action, content promotion and trust buildings. Plus using the 5 second test to ensure your message is heard loud and clear. Use the workbook to map out your own homepage wireframes.

Writing for the web can be considered an artform, but really you just need to understand some simple principles to make it super easy to do. I will walk you through the process, from setting goals and focusing on benefits to being human and creating actionable content. Plus use the workbook writing templates to give you a head start.

Capturing data turns strangers into prospects, in this lesson I introduce you to web forms, how they capture data, even on a mobile, plus give you some pointers on reducing web form friction, improving your data accuracy and some live examples of great web forms. Plus use the workbook to plan out your own web forms.

Learn about “what is a call to action?”, the types of calls to action you can use, plus I will show you a real world example of a great call to action and how it could be improved.

Learn how to create the ideal contact form, by asking your visitor how you can help them, making it easy to fill in and collection the minimum data viable.

Learn what a gated digital asset is, how to use them to collect prospecting data, plus I will show you two real work examples of creative ways digital assets are used to generate sales leads. You also get a workbook checklist to ensure you're getting it right.

Learn why 53% of shoppers use and love live chat, why live chat is so important and what can trigger a live chat session. Plus use the extensive workbook checklist to make sure your live chat agents know how to engage with potential customers.

Learn how to use a free tool to engage your audience and collect prospecting data with a supporting workbook checklist to ensure you get it right.

Learn how to capture prospect data with subscriptions and registrations, plus use the workbook checklist to make sure you get it right.

Learn how to capture prospect data with competitions, think about the legal boundaries, plus I will show you three real work examples of great competitions, and you’ll use the workbook checklist to make sure you get it right.

Learn how to capture prospect data from your blog with 5 different methods, including: the lightbox, in the sidebar, in the header and footer, within the content and in the comments. You’ll use the workbook checklist to make sure you get it right.

Learn how to research keywords that are being used by your prospects to search for your products and services.

• Use Google Keyword Planner Tool to create a Keyword Theme Set
• Research your competition using Non-Personalised Google Searches
• Prepare a finalised list of Keywords in a structures spreadsheet

Think HootSuite

Test your knowledge on Content Marketing

Test your knowledge on Landing Pages

Test your knowledge on Social Media

Test your knowledge on lead generation with email marketing.

Conversion rate optimisation with Neil Patel from Crazy Egg & Kiss Metrics

The importance of landing pages with Oli Gardner from Unbounce.com

Epic content marketing with Joe Pulizzi from Content Marketing Institute