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Buyer Behaviour and Analysis

This course is a part of Marketing in a Digital World MicroMasters® Program, a 5-course MicroMasters series from edX.

For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function.

In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this behaviour is shaped by the social and cultural environment, as well as a number of psychological factors.

You will learn about decision-making processes in consumption behaviour in different buying situations. This will develop your ability to integrate marketing processes at a higher level.

Concepts drawn from various disciplines such as psychology, economics and anthropology will be examined.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

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Rating 1.0 based on 1 ratings
Length 12 weeks
Effort 8 - 10 hours per week
Starts Aug 31 (in 3 weeks)
Cost $199
From Curtin University, CurtinX via edX
Instructors Dr. Isaac Cheah, Isaac Cheah
Download Videos On all desktop and mobile devices
Language English
Subjects Business Personal Development
Tags Business & Management Communication

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8-10 hours per

They estimate 8-10 hours PER module.

challenging - examples/infographics

It's not remotely challenging - examples/infographics are juvenile!

created for kids

The approach is so superficial, it feels like it was created for kids not grown adults.

hour or less

Trust me you'll be done in 1 hour or less!

mostly common sense

The entire focus is on binary concepts that are mostly common sense and out of place in today's digital world.

per module

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

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Senior Consumer Analyst $76k

Consumer Market Insight Analyst $81k

Consumer Marketing Manager-Health/Cooking Light Magazine $83k

Senior Coordinator, Consumer Marketing $86k

Consumer Program Manager $97k

Supervisor Consumer Service Executive $98k

Manager, Process Improvement, Retail and Consumer Products Industry Group $133k

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Rating 1.0 based on 1 ratings
Length 12 weeks
Effort 8 - 10 hours per week
Starts Aug 31 (in 3 weeks)
Cost $199
From Curtin University, CurtinX via edX
Instructors Dr. Isaac Cheah, Isaac Cheah
Download Videos On all desktop and mobile devices
Language English
Subjects Business Personal Development
Tags Business & Management Communication

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