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Online Marketing Strategies

This course is a part of Marketing in a Digital World MicroMasters® Program, a 5-course MicroMasters series from edX.

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

  • use basic e-marketing tools relevant to the internet marketing context;
  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • analyse the online consumer exchange process and its outcomes;
  • evaluate product, pricing, distribution and communication marketing functions in a firm's internet marketing strategy;
  • evaluate the role of social media in the marketing context;
  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.

You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today's business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

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Rating Not enough ratings
Length 12 weeks
Effort 8 - 10 hours per week
Starts Aug 17 (tomorrow)
Cost $199
From Curtin University, CurtinX via edX
Instructors Dr. Billy (Cho Yin) Sung, Billy (Cho Yin) Sung
Download Videos On all desktop and mobile devices
Language English
Subjects Business Personal Development
Tags Business & Management Communication

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Internet Marketing and Sales $47k

Internet Marketing Rep $48k

Senior Internet Marketing $49k

Assistant Internet Marketing $53k

Freelance Internet Marketing $56k

Internet Marketing Lead $56k

Internet Marketing Publishing Manager $56k

Internet Marketing & Consulting Consultant $65k

Internet Marketing Administrator $67k

Internet Marketing and Analytics $82k

Internet Marketing Engineer $89k

Internet Marketing and Marketing Communications $92k

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Rating Not enough ratings
Length 12 weeks
Effort 8 - 10 hours per week
Starts Aug 17 (tomorrow)
Cost $199
From Curtin University, CurtinX via edX
Instructors Dr. Billy (Cho Yin) Sung, Billy (Cho Yin) Sung
Download Videos On all desktop and mobile devices
Language English
Subjects Business Personal Development
Tags Business & Management Communication

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