Online Marketing Strategies
The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.
You will learn how to:
use basic e-marketing tools relevant to the internet marketing context;
apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
analyse the online consumer exchange process and its outcomes;
evaluate product, pricing, distribution and communication marketing functions in a firm's internet marketing strategy;
evaluate the role of social media in the marketing context;
use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today's business world.
The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.
This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.
What you'll learn
- Use basic e-marketing tools
- Apply traditional marketing strategies in an online environment
- Evaluate a firm's internet marketing strategy
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Rating | Not enough ratings |
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Length | 12 weeks |
Effort | 12 weeks, 8–10 hours per week |
Starts | On Demand (Start anytime) |
Cost | $199 |
From | Curtin University, CurtinX via edX |
Instructors | Dr. Billy (Cho Yin) Sung, Billy (Cho Yin) Sung |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business Personal Development |
Tags | Business & Management Communication |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Internet Marketing and Sales $47k
Internet Marketing Rep $48k
Senior Internet Marketing $49k
Assistant Internet Marketing $53k
Freelance Internet Marketing $56k
Internet Marketing Lead $56k
Internet Marketing Publishing Manager $56k
Internet Marketing & Consulting Consultant $65k
Internet Marketing Administrator $67k
Internet Marketing and Analytics $82k
Internet Marketing Engineer $89k
Internet Marketing and Marketing Communications $92k
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Rating | Not enough ratings |
---|---|
Length | 12 weeks |
Effort | 12 weeks, 8–10 hours per week |
Starts | On Demand (Start anytime) |
Cost | $199 |
From | Curtin University, CurtinX via edX |
Instructors | Dr. Billy (Cho Yin) Sung, Billy (Cho Yin) Sung |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business Personal Development |
Tags | Business & Management Communication |
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