Digital Branding and Engagement
Want to learn how to get people to engage with your brand, but not sure where to begin?
Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.
In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.
This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.
This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.
What you'll learn
- The inter-relationship between paid, owned and earned media
- Consumer change and how it is altering brand communications
- Content marketing and how owned content can be distributed across company-owned digital media assets
- The value of Earned Media which interests your audience
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| Rating | 4.0★ based on 28 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 4 weeks, 3–4 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $99 |
| From | Curtin University, CurtinX via edX |
| Instructor | Sonia Dickinson |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business Personal Development |
| Tags | Business & Management Communication |
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What people are saying
digital branding
This course taught me what I need to know about digital branding and engagement and provided some great references, tools and websites to help me kick start the development of my own content marketing strategy.
Fantastic and engaging course in digital branding.
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
HR Engagement $40k
Quality Engagement $60k
Engagement Analyst $67k
Digital Engagement $68k
Consumer Engagement $70k
Dean of Engagement $70k
Research and Engagement $73k
Engagement $73k
Manager, Digital Engagement - Engagement Marketing $90k
Merchant Engagement $93k
Senior Brand Engagement Strategist $111k
Engagement Management $126k
Reviews
Sorted by most helpful reviews first
Guest says:
Really useful information. Helps me better understand what my colleagues in marketing / digital look for and care about.
Guest says:
This is one of those courses bundled in a nice package. There's a lot of good material, but I like how the instructors also gave us links to tools and different services out there. This is very important for anyone who's actually interested in applying theory to a marketing practice.
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| Rating | 4.0★ based on 28 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 4 weeks, 3–4 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $99 |
| From | Curtin University, CurtinX via edX |
| Instructor | Sonia Dickinson |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business Personal Development |
| Tags | Business & Management Communication |
Similar Courses
Sorted by relevance
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