Engage your niche on social media: visual stories with Canva from Coursera

By the end of this project, you will learn how to use Canva to create 3 different templates for social media stories contents aimed to engage and enlarge your niche. Stories are currently among the strongest tools on social media to enhance public engagement.Whether you are an influencer, entrepreneur or a brand you will eventually face online presence, social media and consequently public engagement. Public engagement includes marketing strategies that directly engages consumers or followers to participate in a brand experience. It comes from the concept that consumers/followers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. The same approach is valid for influencers, entrepreneurs as well as for companies.Social networks are largely use in engagement marketing because they provide the optimal way for people to interact with brands and create a two-way dialogue between each other. Some of these platforms have also created specific types of online presences for companies. One of the tools that is currently spreading in most of the social media are stories. These tools are widely used to entertain, engage and develop public on social media.This guided project is for young entrepreneurs, content creators, influencers, students, graphic designers, who want to explore Canva in visual contents creation aimed to develop public engagement.No previous experience needed. Familiarity with different social media platforms recommended.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Designed for individuals aiming to expand their reach and engage with their target audience on social media platforms through visually appealing content

Ideal for those interested in utilizing Canva, a popular graphic design platform, to create compelling social media story content

Suitable for content creators, influencers, entrepreneurs, students, and graphic designers looking to enhance their digital presence

Prior familiarity with various social media platforms is recommended, but not essential

Focuses specifically on creating social media stories, which may limit the applicability of the skills learned to other content formats

Does not provide in-depth training on advanced Canva features or explore alternative graphic design tools

Reviews summary

Canva for engaging visuals

This course has received mixed reviews from learners. Some have found the course helpful for learning how to use Canva for creating visual content for social media. This has been especially impactful for beginners. Other learners have expressed that instructors have a strong accent and have a difficult time understanding the concepts they are trying to convey.

Helpful for beginners

"...I didn't know story design at all and this course made me get ideas for designing different stories along with learning...."

Instructor's accent difficult to understand

"...The accent of the instructor is very weird and makes it really hard to understand simple English...."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Engage your niche on social media: visual stories with Canva with these activities:

Organize and Review Course Materials

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Gather and organize course materials such as notes, assignments, and presentations to enhance your understanding and prepare for assessments.

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Collect all relevant course materials in one organized location.
Review and summarize key concepts and ideas from the materials.
Create a system for categorizing and easily accessing the materials.

Complete a practice quiz

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Review the basics of Canva and social media marketing to prepare for the course.

Browse courses on Canva

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Take a practice quiz on Canva's website or a third-party platform.
Review your answers and identify areas where you need more practice.

Practice Designing Stories for Different Social Media Platforms

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Experiment with creating stories for different social media platforms to understand their unique requirements, explore different formats, and optimize your content for each platform.

Browse courses on Social Media Content Creation

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Research the optimal size, aspect ratio, and duration for each platform.
Practice adapting your story content to fit different platform specifications.
Experiment with different storytelling techniques, such as using text, images, videos, and interactive elements.
Analyze the performance of your stories on different platforms to identify what resonates best with your audience.

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Attend a Webinar on Effective Storytelling with Canva

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Attend a live webinar led by an expert to gain valuable insights into effective storytelling using Canva, explore best practices, and learn from the experiences of others.

Browse courses on Storytelling Techniques

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Register for a webinar that aligns with your learning goals.
Attend the webinar and actively participate in discussions.
Take notes and apply the insights gained to your own storytelling efforts.
Connect with other attendees to expand your network.

Create a social media mood board

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Develop a visual representation of your social media strategy and brand aesthetic.

Browse courses on Social Media Content

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Choose a social media platform and identify your target audience.
Collect images, colors, and fonts that reflect your brand and messaging.
Create a mood board using Canva or another design tool.

Explore Advanced Canva Features for Enhanced Storytelling

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Discover and master advanced features in Canva to elevate your storytelling abilities, create more captivating visuals, and engage your audience effectively.

Browse courses on Visual Storytelling

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Identify advanced features in Canva that align with your storytelling goals.
Follow online tutorials or workshops to learn how to use these features.
Practice applying these features in your own story designs.
Experiment with different combinations of features to find what works best for your content.

Design Instagram Stories for your Products

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Create visually appealing Instagram stories to engage your followers, showcase your products, and drive conversions.

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Identify your target audience and analyze their interests.
Brainstorm creative ideas and plan the content for your stories.
Design high-quality visuals using Canva's templates and tools.
Write engaging captions and add appropriate hashtags to increase reach.
Track the performance of your stories and make adjustments as needed.

Create a series of social media stories

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Put your Canva skills into practice by creating engaging social media stories.

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Choose a topic or theme for your stories.
Design and create a series of stories using Canva's tools and templates.
Post your stories on the chosen social media platform.
Track the performance of your stories and make adjustments as needed.

Create a Set of Pinterest Pins to Visually Repurpose your Stories

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Repurpose your Instagram stories as Pinterest pins to expand your reach, drive traffic to your website, and build your brand's presence on another platform.

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Select high-performing Instagram stories with visually appealing content.
Repurpose the content into vertical images suitable for Pinterest.
Optimize your pins with relevant keywords and descriptions.
Create multiple pins for each story to test different variations.
Track the engagement and performance of your pins.

Participate in a Peer Review Session

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Collaborate with peers to provide and receive constructive feedback on your story designs, exchange ideas, and improve the overall quality of your work.

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Identify peers with similar interests or skill levels.
Schedule a peer review session and agree on specific goals.
Present your story designs and provide constructive feedback to others.
Incorporate feedback into your designs and make necessary revisions.

Career center

Learners who complete Engage your niche on social media: visual stories with Canva will develop knowledge and skills that may be useful to these careers:

Social Media Manager

Social Media Managers create and manage social media content for businesses and organizations. They develop and execute social media strategies, create content that is engaging and informative, and track the results of their efforts. This course can help Social Media Managers learn how to use Canva to create visually appealing social media stories that will help them engage with their audience and grow their following.

See salaries and explore the career path for Social Media Manager

Content Creator

Content Creators develop and create content for a variety of platforms, including social media, websites, and blogs. They use their creativity and writing skills to produce engaging and informative content that will capture the attention of their audience. This course can help Content Creators learn how to use Canva to create visually appealing social media stories that will help them stand out from the crowd and grow their audience.

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Influencer

Influencers use their social media presence to promote products and services to their followers. They partner with brands to create sponsored content that is relevant to their audience and helps them achieve their marketing goals. This course can help Influencers learn how to use Canva to create visually appealing social media stories that will help them engage with their followers and grow their influence.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns for businesses and organizations. They use their knowledge of marketing principles and techniques to create campaigns that will reach their target audience and achieve their marketing goals. This course can help Marketing Managers learn how to use Canva to create visually appealing social media stories that will help them engage with their audience and grow their brand.

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Public relations manager

Public Relations Managers manage the public relations efforts of businesses and organizations. They develop and execute public relations campaigns, create media content, and manage relationships with the media. This course can help Public Relations Managers learn how to use Canva to create visually appealing social media stories that will help them share their brand's story and build relationships with the media.

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Social Media Analyst

Social Media Analysts track and analyze social media data to help businesses and organizations understand their audience and improve their social media strategies. They use their analytical skills to identify trends, measure the effectiveness of social media campaigns, and provide recommendations for improvement. This course can help Social Media Analysts learn how to use Canva to create visually appealing social media stories that will help them present their findings to stakeholders and make their recommendations more persuasive.

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Graphic designer

Graphic Designers create visual content for a variety of purposes, including print, web, and social media. They use their creativity and design skills to create visually appealing content that will communicate a message or idea. This course can help Graphic Designers learn how to use Canva to create visually appealing social media stories that will help them stand out from the crowd and grow their portfolio.

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Web Designer

Web Designers create and design websites. They use their knowledge of web design principles and techniques to create websites that are both visually appealing and functional. This course can help Web Designers learn how to use Canva to create visually appealing social media stories that will help them showcase their work and attract new clients.

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User Experience Designer

User Experience Designers design and evaluate the user experience of websites, apps, and other digital products. They use their knowledge of human-computer interaction and design principles to create user experiences that are both enjoyable and effective. This course can help User Experience Designers learn how to use Canva to create visually appealing social media stories that will help them share their design concepts and get feedback from users.

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Interaction Designer

Interaction Designers design and develop the interactive elements of websites, apps, and other digital products. They use their knowledge of human-computer interaction and design principles to create interactions that are both intuitive and enjoyable. This course can help Interaction Designers learn how to use Canva to create visually appealing social media stories that will help them showcase their work and attract new clients.

See salaries and explore the career path for Interaction Designer

Information Architect

Information Architects design and organize the content of websites, apps, and other digital products. They use their knowledge of information architecture principles and techniques to create content that is easy to find and understand. This course can help Information Architects learn how to use Canva to create visually appealing social media stories that will help them share their design concepts and get feedback from users.

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Software Engineer

Software Engineers design, develop, and maintain software systems. They use their knowledge of computer science and software engineering principles and techniques to create software that is both efficient and effective. This course may help Software Engineers learn how to use Canva to create visually appealing social media stories that will help them share their work and attract new clients.

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Data Scientist

Data Scientists use their knowledge of data science and machine learning to extract insights from data. They use this information to help businesses and organizations make better decisions. This course may help Data Scientists learn how to use Canva to create visually appealing social media stories that will help them share their findings and get feedback from stakeholders.

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Quantitative Analyst

Quantitative Analysts use their knowledge of mathematics and statistics to analyze data and develop financial models. They use this information to help businesses and organizations make better investment decisions. This course may help Quantitative Analysts learn how to use Canva to create visually appealing social media stories that will help them share their findings and get feedback from stakeholders.

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Actuary

Actuaries use their knowledge of mathematics and statistics to assess risk and uncertainty. They use this information to help businesses and organizations make better decisions about insurance, investments, and other financial matters. This course may help Actuaries learn how to use Canva to create visually appealing social media stories that will help them share their findings and get feedback from stakeholders.

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