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Tommy Siu and Jimmy Lai

Why Us?

We have worked with some of the largest Fortune 500 brands such as Adidas, Cartier, L’Oreal, LVMH and Pfizer on multiple digital marketing projects. We aim to leverage our experience and know-how to help you launch and grow your brand on TikTok while maintaining brand professionalism, consistency and performance delivery.

Why You Should Take This Course?

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Why Us?

We have worked with some of the largest Fortune 500 brands such as Adidas, Cartier, L’Oreal, LVMH and Pfizer on multiple digital marketing projects. We aim to leverage our experience and know-how to help you launch and grow your brand on TikTok while maintaining brand professionalism, consistency and performance delivery.

Why You Should Take This Course?

  • Learn the latest tactics to grow a TikTok accountSave time, become more efficient and double the results

  • Understand how to use TikTok's algorithm to your advantage

  • Advanced Hashtag Strategies

  • Not only increase likes, followers and engagement, but also leads and sales

  • Run an account that looks professional, attractive and engaging for prospects

  • Transferable skills that you can use across any marketing roles or social media platforms such as content creation, influencer outreach and more.

Learn all the hidden strategies that will set yourself apart from other accounts, and grow your followers and convert your successful TikTok statistics into followers, loyal fans and customers, and sales.

Enroll now

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What's inside

Learning objectives

  • Grow followers and dominate your niche on tiktok
  • Quickly learn how to use tiktok with a step-by-step app walkthrough without ever having to use the app before
  • Learn the latest features and functions on tiktok to accelerate your growth
  • Predict upcoming tiktok features with douyin and establish first mover advantage
  • Scaling your content and creating a content plan to grow followers faster
  • Create viral content that will increase your exposure and reach
  • Identify your niche to create relevant and resonating content that will help you obtain a community of loyal followers
  • Advanced hashtag strategy to maximize your organic growth
  • Become viral with branded hashtag campaign and trending hashtags
  • Increase engagement in your posts with growth hacking strategies
  • Influencer marketing tactics that will help increase your exposure and convert to sales
  • Show more
  • Show less

Syllabus

Introduction
Immense Potential Of TikTok
What is Douyin? and Why You Should Pay Attention To It?
Immense Potential Of TikTok - Recap Quiz
Read more
Getting Started With TikTok
Step-By-Step Walkthrough
Creating A Professional Logo
Perfecting Your Username
Getting Discovered With Your Bio Description
Everything You Need To Know About TikTok's Algorithm
Finding Your Niche And Topic
Getting Started With TikTok - Recap Quiz
Creating Content To Maximize Your Exposure
Entertain With VASH Framework
First Impression Matter
Content Plan Table
Shooting Video Format
Leveraging Existing Videos
TikTok Content Viral Hacks - Part 1
TikTok Content Viral Hacks - Part 2
Scaling Like A Pro With Content - Checklist
TikTok Hashtag Strategy To Grow Organically
Getting Discovered With Hashtags
Where To Post Hashtags?
Finding The Best Hashtags For Your TikTok
Organizing Your Hashtags
Branded Hashtags
Recap Quiz
TikTok Growth Hacks To Increase Followers
Hashtag Campaign To Go Viral
Hashtag Campaign To Trending Hashtags
Power of Influencer Marketing
Finding & Screening Influencers
Pitching & Negotiating With Influencers
Working With Influencers
Influencer Recap
Growing With a Pro Account & Tester
Engagement Growth Hacking Tactics
Reposting Online and Offline
Trend Listening
Leverage Douyin To Predict TikTok's Future
Douyin Overview
Douyin In-App Features
Douyin - Search Engine System
Douyin E-Commerce Capabilities
Predicting TikTok's Upcoming Features
Case Study: 36k Followers on TikTok/Douyin
Putting it together
Case Study Overview
Importance of the Video Gallery
What You Need To Know: Presentation and Persona
Interaction & Comments
Video Production
Areas To Improve

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by professionals in the marketing industry, this course teaches the latest in TikTok marketing
Helps learners grow their TikTok account
Meets a need for courses that discuss this rapidly evolving platform

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in TikTok Marketing 2020 Grow Followers & Create Viral Content with these activities:
Refresh your Content Creation Skills
Review your existing content creation skills and identify areas for improvement.
Browse courses on Content Creation
Show steps
  • List your existing content creation skills.
  • Identify areas where you need to improve your skills.
  • Develop a plan to improve your skills.
  • Practice your skills regularly.
Create a TikTok Content Calendar
Plan and organize your TikTok content to ensure consistency and engagement.
Browse courses on Content Calendar
Show steps
  • Determine your posting frequency.
  • Brainstorm content ideas that align with your niche.
  • Create a schedule for posting your content.
  • Use a content calendar tool to keep track of your progress.
Practice Creating Engaging TikTok Videos
Experiment with different video formats and techniques to find what resonates with your audience.
Browse courses on Video Creation
Show steps
  • Create videos using different formats (e.g., short-form, long-form, live).
  • Use different editing techniques to make your videos more engaging.
  • Experiment with different video content (e.g., educational, entertaining, behind-the-scenes).
  • Get feedback on your videos from others.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend TikTok Community Events
Immerse yourself in the TikTok community to learn from others and stay updated on trends.
Browse courses on Networking
Show steps
  • Attend TikTok meetups and conferences.
  • Join TikTok creator groups and forums.
  • Participate in TikTok challenges and contests.
Connect with TikTok Experts
Seek guidance and support from experienced TikTok creators to accelerate your growth.
Browse courses on Mentorship
Show steps
  • Identify TikTok creators in your niche who you admire.
  • Reach out to them and ask for mentorship.
  • Attend industry events to connect with TikTok experts.
Develop a TikTok Influencer Marketing Strategy
Plan and execute influencer marketing campaigns on TikTok to reach a wider audience.
Browse courses on Influencer Marketing
Show steps
  • Identify potential influencers in your niche.
  • Develop a clear campaign brief.
  • Negotiate terms and agreements with influencers.
  • Track and measure the results of your campaign.
Launch Your Own TikTok Channel
Put your knowledge into practice by creating and growing your own TikTok channel.
Browse courses on Content Strategy
Show steps
  • Define your target audience and niche.
  • Develop a content strategy that aligns with your goals.
  • Create and publish high-quality TikTok videos.
  • Promote your channel and engage with your audience.
  • Track and measure your results.
  • Refine and optimize your strategy based on data and feedback.

Career center

Learners who complete TikTok Marketing 2020 Grow Followers & Create Viral Content will develop knowledge and skills that may be useful to these careers:
Product Manager
A Product Manager is responsible for the development and launch of a product. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business reach a wider audience and generate interest in its products.
Data Analyst
A Data Analyst collects, analyzes, and interprets data to identify trends and patterns. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business collect data and track its success.
Marketing Analyst
A Marketing Analyst analyzes marketing data to identify trends and opportunities. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business track its success and make informed decisions.
Business Analyst
A Business Analyst analyzes business processes to identify areas for improvement. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business reach a wider audience and grow its customer base.
Social Media Consultant
A Social Media Consultant provides advice and guidance to businesses on how to use social media effectively. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business grow its following and reach.
Digital Marketing Consultant
A Digital Marketing Consultant provides advice and guidance to businesses on how to use digital marketing channels effectively. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business reach a wider audience.
Marketing Manager
A Marketing Manager plans and executes marketing campaigns for a business. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business reach a wider audience.
Public relations manager
A Public Relations Manager manages the public relations for a business or organization. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business reach a wider audience and build a positive reputation.
Brand Manager
A Brand Manager manages the reputation and image of a brand. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business build a strong brand identity.
Community Manager
A Community Manager builds and manages online communities for a business. This course may be useful for this role as it provides strategies to grow a following and create engaging content, which can help a business build a strong community.
Influencer Marketer
An Influencer Marketer partners with influencers to promote products or services. This course may be useful for this role as it provides strategies to identify and work with influencers, which can help a business reach a wider audience.
Content Creator
A Content Creator develops and creates content for a variety of platforms, including social media, websites, and blogs. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business grow its following and reach.
Social Media Strategist
A Social Media Strategist develops and implements social media strategies for businesses. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business grow its following and reach.
Digital Marketing Specialist
A Digital Marketing Specialist uses digital channels to promote a product or service. This course may be useful for this role as it provides strategies to grow a following and create viral content on TikTok, a popular social media platform.
Social Media Manager
A Social Media Manager plans, creates, and manages social media content. This course may be useful for this role as it provides strategies to create engaging and viral content, which can help a business grow its following and reach.

Reading list

We've selected five books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in TikTok Marketing 2020 Grow Followers & Create Viral Content.
Offers a framework for creating high-quality content that attracts and engages your target audience, which is crucial for building a successful presence on TikTok.
Emphasizes the importance of authenticity in social media marketing, a principle that is particularly relevant to TikTok's user-generated content.
Provides practical advice on acquiring customers for your business, including strategies for leveraging social media platforms like TikTok.
Covers everything you need to know to market your business on TikTok, from creating engaging content to using hashtags effectively. The easy to follow approach and basic language makes it a great beginner's guide.
Provides a step-by-step guide to using TikTok for small businesses. It covers everything from creating your first TikTok video to using TikTok to promote your products or services to using TikTok to build a following.

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