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Community Manager

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Community Managers are responsible for building and managing online communities. They create and curate content, moderate discussions, and engage with community members. Community Managers use their expertise in social media, marketing, and customer service to create a positive and engaging online experience for their communities.

Skills and Knowledge

Community Managers need a strong understanding of social media platforms and how to use them to build and engage communities. They also need excellent communication and interpersonal skills, as well as the ability to work independently and as part of a team.

Common skills and knowledge for this career may include the ability to:

  • Create and curate engaging content
  • Moderate discussions and resolve conflicts
  • Build and manage relationships with community members
  • Use social media analytics to track progress and measure success
  • Develop and implement community management strategies

Day-to-Day Responsibilities

Community Managers typically work in an office environment, but they may also work remotely. Their day-to-day responsibilities may include:

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Community Managers are responsible for building and managing online communities. They create and curate content, moderate discussions, and engage with community members. Community Managers use their expertise in social media, marketing, and customer service to create a positive and engaging online experience for their communities.

Skills and Knowledge

Community Managers need a strong understanding of social media platforms and how to use them to build and engage communities. They also need excellent communication and interpersonal skills, as well as the ability to work independently and as part of a team.

Common skills and knowledge for this career may include the ability to:

  • Create and curate engaging content
  • Moderate discussions and resolve conflicts
  • Build and manage relationships with community members
  • Use social media analytics to track progress and measure success
  • Develop and implement community management strategies

Day-to-Day Responsibilities

Community Managers typically work in an office environment, but they may also work remotely. Their day-to-day responsibilities may include:

  • Creating and posting content on social media
  • Moderating discussions and responding to comments
  • Engaging with community members and building relationships
  • Tracking community growth and engagement
  • Developing and implementing community management strategies

Career Growth

Community Managers can advance their careers by taking on more responsibility and managing larger communities. They may also move into related roles, such as Social Media Manager or Digital Marketing Specialist.

Transferable Skills

The skills that Community Managers develop are transferable to other careers in social media, marketing, and customer service. These skills include:

  • Communication
  • Interpersonal skills
  • Social media expertise
  • Community management
  • Project management

Challenges

Community Managers face a number of challenges, including:

  • Managing a large and diverse community
  • Dealing with negative or abusive comments
  • Keeping up with the latest social media trends
  • Measuring the success of their work

Projects

Community Managers may work on a variety of projects, such as:

  • Developing and implementing a community management strategy
  • Creating and curating content for a community
  • Moderating discussions and resolving conflicts
  • Building and managing relationships with community members
  • Tracking community growth and engagement

Personal Growth

Community Managers have the opportunity to develop a number of personal growth skills, such as:

  • Communication
  • Interpersonal skills
  • Leadership
  • Project management
  • Problem-solving

Personality Traits and Interests

Community Managers are typically outgoing, friendly, and have a passion for building relationships. They are also good communicators and have a strong understanding of social media.

Self-Guided Projects

There are a number of self-guided projects that students can complete to better prepare themselves for a career as a Community Manager. These projects include:

  • Creating and managing a social media community for a hobby or interest
  • Volunteering to moderate a forum or discussion group
  • Taking online courses in social media marketing and community management

Online Courses

Online courses can be a great way to learn the skills and knowledge needed to become a Community Manager. These courses can provide students with a flexible and affordable way to learn at their own pace. Online courses typically cover topics such as:

  • Social media marketing
  • Community management
  • Communication
  • Interpersonal skills
  • Project management

Online courses can help students to develop the skills and knowledge needed to become a Community Manager. However, it is important to note that online courses alone are not enough to guarantee success in this career. Students should also gain practical experience through internships or volunteer work.

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Salaries for Community Manager

City
Median
New York
$75,000
San Francisco
$98,000
Seattle
$124,000
See all salaries
City
Median
New York
$75,000
San Francisco
$98,000
Seattle
$124,000
Austin
$105,000
Toronto
$72,000
London
£53,000
Paris
€65,000
Berlin
€71,000
Tel Aviv
₪360,000
Singapore
S$72,000
Beijing
¥151,000
Shanghai
¥230,000
Shenzhen
¥68,600
Bengalaru
₹410,000
Delhi
₹210,000
Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to Community Manager

Take the first step.
We've curated 24 courses to help you on your path to Community Manager. Use these to develop your skills, build background knowledge, and put what you learn to practice.
Sorted from most relevant to least relevant:

Reading list

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Examines the convergence of old and new media, and how this is leading to the emergence of new forms of participatory culture. Jenkins argues that convergence is not simply a technological phenomenon, but also a cultural one, and that it is having a profound impact on the way we produce, consume, and share media.
Explores the importance of community in business and provides practical advice on how to build thriving online communities. It must-read for anyone looking to learn more about the role of community in business.
Focuses on the importance of creating valuable content that resonates with your audience. Vaynerchuk argues that businesses should focus on providing value to their customers before asking for anything in return. This book great resource for anyone who wants to learn how to create engaging social media content.
Focuses on the importance of using visuals in social media marketing. Walter provides tips and advice on how to create visually appealing content that will engage your audience and help you build your brand. This book great resource for anyone who wants to learn how to use visuals to their advantage.
Provides practical tips and advice on how to use social media effectively. Kawasaki covers topics such as building a personal brand, using social media to connect with customers, and measuring social media ROI. This book great resource for anyone who wants to learn how to use social media to achieve their business goals.
Provides a practical guide to creating all types of content marketing materials, including social media content. Handley and Chapman offer tips and advice on how to create content that is engaging, informative, and shareable.
Provides a comprehensive overview of content marketing, covering topics such as creating a content marketing strategy, developing different types of content, and promoting your content. It great resource for anyone who wants to learn how to create and implement a successful content marketing strategy.
Provides a research-based approach to building online communities. It valuable resource for anyone looking to learn more about the science behind community building.
Explores the role of online communities in the digital age. It valuable resource for anyone looking to learn more about the impact of online communities on society and business.
Comprehensive guide to social media marketing. Safko covers everything from creating a social media strategy to measuring social media ROI. This book great resource for businesses of all sizes that want to use social media to grow their business.
Provides a comprehensive overview of social media marketing, covering topics such as creating a social media strategy, building a social media presence, and measuring social media ROI. It great resource for businesses of all sizes that want to use social media to grow their business.
Provides a comprehensive overview of social media marketing, covering topics such as creating a social media strategy, building a social media presence, and measuring social media ROI. It great resource for beginners who want to learn the basics of social media marketing.
Is written specifically for small businesses who want to use social media to grow their business. The book covers topics such as choosing the right social media platforms for your business, creating a social media content strategy, and nurturing relationships with your customers on social media.
Provides a practical guide to social media marketing, covering topics such as creating a social media strategy, building a social media audience, and engaging with your customers on social media.
Comprehensive resource for social media marketers. It covers everything from creating a social media strategy, building a social media presence, measuring social media ROI, and more.
Explores the power of community in business. It valuable resource for anyone looking to learn more about how to build a successful community around their business.
Focuses on the topic of measuring social media ROI. Blanchard covers various methods and techniques for measuring the impact of your social media marketing efforts.
Provides a simple and easy-to-follow guide to Community Management. It great resource for beginners who are looking to learn more about this topic.
Provides a theoretical and practical overview of community development. It valuable resource for anyone looking to learn more about the history, theories, and practices of community development.
Takes a critical look at participatory culture, arguing that it is leading to a decline in quality and a loss of expertise. Keen argues that the rise of user-generated media is undermining traditional gatekeepers and institutions, and that this is having a negative impact on society.
Covers all aspects of social media management, including community management. It valuable resource for anyone looking to learn more about how to use social media to build and engage with online communities.
Explores the future of the Internet, and how participatory culture is likely to shape its development. Zittrain argues that the Internet is at a crossroads, and that we need to make choices about how we want to use it. He warns that if we do not take steps to protect participatory culture, it could be undermined by commercial interests.
Explores the impact of participatory culture on the public sphere. Usher argues that the Internet is creating new opportunities for public debate and discussion, but that it is also raising new challenges. She calls for a new understanding of the public sphere that takes into account the role of participatory culture.
Practical guide for museums on how to engage with participatory culture. Simon provides a step-by-step guide to creating participatory programs and activities, and she offers advice on how to overcome the challenges of working with participatory audiences.
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