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Daria Toropchyn
К концу этого проекта вы создадите бесплатную учетную запись в Instagram, настроите бизнес-аккаунт, отптимизируете информацию в профиле: био, фото, название, бренд и вашу ленту. Ваши новые навыки помогут вам эффективно управлять своим бизнес-аккаунтом в Instagram.
Register for this course and see more details by visiting:
OpenCourser.com/course/a2u9sd/optimiziruem
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What's inside
Syllabus
Обзор проекта
К концу этого проекта вы создадите бесплатную учетную запись в Instagram, настроите бизнес-аккаунт, отптимизируете информацию в профиле: био, фото, название, бренд и вашу ленту. Ваши новые навыки помогут вам эффективно управлять своим бизнес-аккаунтом в Instagram.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Может быть полезно для менеджеров малого бизнеса, которые хотят улучшить свое присутствие в социальных сетях
Предназначен для начинающих, которые хотят начать управлять бизнес-аккаунтом в Instagram
Save this course
Save Оптимизируем бизнес аккаунт в Instagram to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Оптимизируем бизнес аккаунт в Instagram with these
activities:
Follow industry experts on Instagram
Show steps
Following industry experts will expose you to the latest trends and best practices in Instagram marketing.
Show steps
-
Search for experts in your niche
-
Follow them on Instagram
-
Engage with their content
Create an Instagram business account
Show steps
Setting up an Instagram business account will allow you to track your performance and gain valuable insights.
Show steps
-
Choose a username and profile picture
-
Write a compelling bio
-
Add a call to action
Develop a content calendar for your Instagram account
Show steps
Planning your Instagram content in advance will help you stay organized and consistent.
Show steps
-
Determine your content pillars
-
Create a schedule for posting
-
Use a social media management tool to help you plan and schedule your posts
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend Instagram marketing meetups
Show steps
Attending industry events will allow you to connect with other professionals and learn from their experiences.
Show steps
-
Find meetups in your area
-
Register for the event
-
Attend the event and participate in discussions
Create a set of Instagram ads
Show steps
Creating Instagram ads will allow you to reach a wider audience and promote your business or brand.
Show steps
-
Define your target audience
-
Choose the right ad format
-
Write compelling ad copy
-
Set your budget and track your results
Analyze Instagram analytics
Show steps
Tracking and analyzing your Instagram performance will help you identify areas for improvement.
Show steps
-
Use Instagram Insights to track your progress
-
Set up custom metrics to track specific goals
-
Use A/B testing to compare different strategies
Offer to help manage Instagram accounts for non-profit organizations
Show steps
Volunteering your skills will allow you to gain practical experience and make a positive impact.
Show steps
-
Contact local non-profit organizations
-
Offer your services to help manage their Instagram accounts
-
Provide regular updates and insights
Follow industry experts on Instagram
Show steps
Following industry experts will expose you to the latest trends and best practices in Instagram marketing.
Show steps
Show steps
Show steps
- Search for experts in your niche
- Follow them on Instagram
- Engage with their content
Create an Instagram business account
Show steps
Setting up an Instagram business account will allow you to track your performance and gain valuable insights.
Show steps
Show steps
Show steps
- Choose a username and profile picture
- Write a compelling bio
- Add a call to action
Develop a content calendar for your Instagram account
Show steps
Planning your Instagram content in advance will help you stay organized and consistent.
Show steps
Show steps
Show steps
- Determine your content pillars
- Create a schedule for posting
- Use a social media management tool to help you plan and schedule your posts
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend Instagram marketing meetups
Show steps
Attending industry events will allow you to connect with other professionals and learn from their experiences.
Show steps
Show steps
Show steps
- Find meetups in your area
- Register for the event
- Attend the event and participate in discussions
Create a set of Instagram ads
Show steps
Creating Instagram ads will allow you to reach a wider audience and promote your business or brand.
Show steps
Show steps
Show steps
- Define your target audience
- Choose the right ad format
- Write compelling ad copy
- Set your budget and track your results
Analyze Instagram analytics
Show steps
Tracking and analyzing your Instagram performance will help you identify areas for improvement.
Show steps
Show steps
Show steps
- Use Instagram Insights to track your progress
- Set up custom metrics to track specific goals
- Use A/B testing to compare different strategies
Offer to help manage Instagram accounts for non-profit organizations
Show steps
Volunteering your skills will allow you to gain practical experience and make a positive impact.
Show steps
Show steps
Show steps
- Contact local non-profit organizations
- Offer your services to help manage their Instagram accounts
- Provide regular updates and insights
Career center
Learners who complete Оптимизируем бизнес аккаунт в Instagram will develop knowledge and skills
that may be useful to these careers:
Influencer Marketing Manager
Influencer Marketing Manager
An Influencer Marketing Manager is responsible for managing influencer marketing campaigns for businesses. This course helps Influencer Marketing Managers optimize Instagram accounts for businesses, which is a key platform for influencer marketing campaigns. By understanding how to optimize Instagram accounts, Influencer Marketing Managers can improve the reach and effectiveness of their campaigns.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for managing the online sales of a business. This course helps E-commerce Managers optimize Instagram accounts for businesses, which is a key platform for e-commerce. By understanding how to optimize Instagram accounts, E-commerce Managers can improve the reach and sales of their products.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing the brand identity of a company or organization. This course helps Brand Managers optimize Instagram accounts for businesses, which is a key platform for building and maintaining brand identity. By understanding how to optimize Instagram accounts, Brand Managers can improve the visibility and engagement of their brands.
Content Creator
Content Creator
A Content Creator is responsible for creating and managing content for a variety of platforms, including social media, websites, and blogs. This course helps Content Creators optimize Instagram accounts for businesses, which is a key platform for sharing content. By understanding how to optimize Instagram accounts, Content Creators can improve the reach and engagement of their content.
Community Manager
Community Manager
A Community Manager is responsible for managing online communities, such as social media groups and forums. This course helps Community Managers optimize Instagram accounts for businesses, which is a key platform for building and engaging with online communities. By understanding how to optimize Instagram accounts, Community Managers can improve the reach and engagement of their communities.
Advertising Account Manager
Advertising Account Manager
An Advertising Account Manager is responsible for managing the advertising accounts of clients, including overseeing budgets, campaign performance, and optimizing campaigns for effectiveness. This course helps Advertising Account Managers optimize Instagram accounts for businesses, which is a key platform for advertising campaigns. By understanding how to optimize Instagram accounts, Advertising Account Managers can improve the reach and effectiveness of their campaigns.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns for businesses. This course helps Marketing Managers optimize Instagram accounts for businesses, which is a key platform for marketing campaigns. By understanding how to optimize Instagram accounts, Marketing Managers can improve the reach and effectiveness of their campaigns.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing the social media accounts of a business. This course helps Social Media Managers optimize Instagram accounts for businesses, which is a key platform for social media marketing. By understanding how to optimize Instagram accounts, Social Media Managers can improve the reach and engagement of their social media campaigns.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns for businesses. This course helps Digital Marketing Managers optimize Instagram accounts for businesses, which is a key platform for digital marketing campaigns. By understanding how to optimize Instagram accounts, Digital Marketing Managers can improve the reach and effectiveness of their campaigns.
Sales Manager
Sales Manager
A Sales Manager is responsible for managing the sales team of a business. This course helps Sales Managers optimize Instagram accounts for businesses, which is a key platform for sales teams. By understanding how to optimize Instagram accounts, Sales Managers can improve the reach and engagement of their sales teams.
Web Developer
Web Developer
A Web Developer is responsible for developing and maintaining websites. This course helps Web Developers optimize Instagram accounts for businesses, which is a key platform for website traffic. By understanding how to optimize Instagram accounts, Web Developers can improve the reach and engagement of their websites.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products or features for a business. This course helps Product Managers optimize Instagram accounts for businesses, which is a key platform for launching and promoting new products. By understanding how to optimize Instagram accounts, Product Managers can improve the reach and engagement of their new products.
UX Designer
UX Designer
A UX Designer is responsible for designing the user experience of products or services. This course helps UX Designers optimize Instagram accounts for businesses, which is a key platform for user experience. By understanding how to optimize Instagram accounts, UX Designers can improve the usability and engagement of their products or services.
Photographer
Photographer
A Photographer is responsible for taking photographs for a variety of purposes, such as marketing, journalism, and creative expression. This course helps Photographers optimize Instagram accounts for businesses, which is a key platform for sharing photographs. By understanding how to optimize Instagram accounts, Photographers can improve the reach and engagement of their photographs.
Writer
Writer
A Writer is responsible for creating written content for a variety of purposes, such as marketing, journalism, and creative writing. This course helps Writers optimize Instagram accounts for businesses, which is a key platform for sharing written content. By understanding how to optimize Instagram accounts, Writers can improve the reach and engagement of their written content.
For more career information including salaries, visit:
OpenCourser.com/course/a2u9sd/optimiziruem
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Оптимизируем бизнес аккаунт в Instagram.
Offers actionable tips and strategies for using Instagram to connect with customers, generate leads, and drive sales.
Save
Provides a step-by-step guide to developing and implementing a customer acquisition strategy, which is essential for any business using Instagram for marketing.
Save
Provides a framework for developing a clear and effective business strategy, which is essential for any business that wants to use Instagram for marketing successfully.
Provides a framework for building and iterating on a business model, which can be applied to the challenges of using Instagram for marketing and growing a following.
Provides a framework for understanding the challenges of marketing and selling new products, which can be applied to the challenges of marketing on Instagram when a business has a small following.
A comprehensive guide to social media marketing, including a chapter on Instagram marketing best practices.
A comprehensive guide to social media marketing, including a section on Instagram marketing strategies and tactics.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/a2u9sd/optimiziruem
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Effort
2 часа
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Daria Toropchyn
Language
Pусский
Good to know
Может быть полезно для менеджеров малого бизнеса, которые хотят улучшить свое присутствие в социальных сетях
Предназначен для начинающих, которые хотят начать управлять бизнес-аккаунтом в Instagram
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