Advertising Account Manager

Advertising Account Managers are responsible for managing and growing advertising campaigns for their clients. They work closely with clients to understand their business goals and objectives, and then develop and implement advertising campaigns that will help them achieve those goals.

What Advertising Account Managers Do

Advertising Account Managers typically handle a variety of tasks, including:

• Developing and implementing advertising campaigns
• Managing client relationships
• Tracking and analyzing campaign performance
• Reporting to clients on campaign results
• Staying up-to-date on the latest advertising trends

How to Become an Advertising Account Manager

There are a number of ways to become an Advertising Account Manager. Some people start out in sales or marketing, while others come from a background in advertising or public relations. There are also a number of online courses and programs that can help you learn the skills you need to become an Advertising Account Manager.

Skills and Knowledge

Advertising Account Managers need to have a strong understanding of advertising and marketing principles. They also need to be able to communicate effectively with clients, both verbally and in writing. Other important skills include:

• Analytical skills
• Project management skills
• Interpersonal skills
• Problem-solving skills
• Time management skills

Career Prospects

Advertising Account Managers can advance to management positions, such as Account Director or Vice President of Account Management. They can also move into other areas of marketing, such as brand management or product marketing.

Transferable Skills

The skills that Advertising Account Managers develop can be transferred to a variety of other careers, including:

• Sales
• Marketing
• Public relations
• Account management
• Customer service

Day-to-Day

A typical day for an Advertising Account Manager might include:

• Meeting with clients to discuss their advertising needs
• Developing and implementing advertising campaigns
• Tracking and analyzing campaign performance
• Reporting to clients on campaign results
• Staying up-to-date on the latest advertising trends

Challenges

Advertising Account Managers face a number of challenges, including:

• The need to stay up-to-date on the latest advertising trends
• The pressure to meet client expectations
• The need to juggle multiple projects
• The need to work within a budget
• The need to deal with difficult clients

Projects

Advertising Account Managers may work on a variety of projects, including:

• Developing and implementing advertising campaigns
• Managing client relationships
• Tracking and analyzing campaign performance
• Reporting to clients on campaign results
• Staying up-to-date on the latest advertising trends

Personal Growth

Advertising Account Managers can experience a great deal of personal growth in their careers. They learn how to communicate effectively with clients, manage projects, and solve problems. They also develop a strong understanding of advertising and marketing principles.

Personality Traits

Successful Advertising Account Managers typically have the following personality traits:

• Excellent communication skills
• Strong analytical skills
• Project management skills
• Interpersonal skills
• Problem-solving skills
• Time management skills

Self-Guided Projects

There are a number of self-guided projects that students can complete to better prepare themselves for a career as an Advertising Account Manager. These projects include:

• Developing a marketing plan for a small business
• Creating a social media campaign for a non-profit organization
• Writing a press release for a new product
• Creating a website for a small business
• Managing a Google AdWords campaign

Online Courses

Online courses can be a great way to learn the skills you need to become an Advertising Account Manager. These courses can teach you about advertising and marketing principles, project management, and interpersonal skills. Many online courses also offer hands-on experience through projects and assignments.

Some of the skills and knowledge that you can gain from online courses include:

• Advertising and marketing principles
• Project management skills
• Interpersonal skills
• Problem-solving skills
• Time management skills

Are Online Courses Enough?

Online courses can be a helpful learning tool to bolster the chances of success for entering this career, but they are not enough on their own. Advertising Account Managers need to have a strong understanding of advertising and marketing principles, as well as project management and interpersonal skills. These skills can be learned through a combination of online courses, on-the-job training, and experience.