فن الإقناع | The Art of Persuasion from Coursera

يرتبط النجاح عادة بالقدرة على التأثير في الآخرين وتغيير آرائهم، بل وتحقيق درجة كبيرة من التوافق معهم، لذلك فإن الشخص الذي يمتلك القدرة على الإقناع (Persuasion) يمتلك أحد أهم المفاتيح الأساسية للنجاح والتميز.

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بفهم فن الإقناع، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح مراحل وأدوات الإقناع، فهم أنماط وأشكال الإقناع، استعراض عناصر الإقناع، تعريف الإقناع.

What's inside

Syllabus

فن الإقناع

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح مراحل وأدوات الإقناع، فهم أنماط وأشكال الإقناع، استعراض عناصر الإقناع، تعريف الإقناع.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Defines persuasion and its elements, building a foundational understanding for learners

Covers various methods and aspects of persuasion, providing a comprehensive overview of the subject

Taught by Alfaisal.KLD, who have expertise in the field of persuasion

Suitable for individuals interested in understanding and applying the art of persuasion

Can enhance knowledge and skills for those working in fields that require persuasion techniques

Career center

Learners who complete فن الإقناع | The Art of Persuasion will develop knowledge and skills that may be useful to these careers:

Lawyer

Lawyers are responsible for representing clients in legal matters. They work with clients to understand their legal needs and develop strategies to achieve their goals. The Art of Persuasion course can help Lawyers develop the skills they need to persuade judges and juries to rule in favor of their clients. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns for their companies. They work with clients to understand their business objectives and develop strategies to achieve those objectives. The Art of Persuasion course can help Marketing Managers develop the skills they need to persuade customers to choose their company's products or services. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Sales Manager

Sales Managers are responsible for managing the sales teams of their companies. They work with sales teams to develop and execute sales strategies. The Art of Persuasion course can help Sales Managers develop the skills they need to persuade customers to choose their company's products or services. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Business Development Manager

Business Development Managers are responsible for generating new business for their companies. They work with potential clients to identify their needs and develop solutions that meet those needs. The Art of Persuasion course can help Business Development Managers develop the skills they need to persuade potential clients to choose their company's products or services. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Public Relations Specialist

Public Relations Specialists are responsible for managing the public relations of their organizations. They work with the media to promote their organization's image and to build relationships with key stakeholders. The Art of Persuasion course can help Public Relations Specialists develop the skills they need to persuade the media to cover their organization's news and to build relationships with key stakeholders. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Consultant

Consultants provide advice and guidance to businesses and organizations on a variety of topics, including marketing, finance, and human resources. They work with clients to identify their challenges and develop solutions to overcome those challenges. The Art of Persuasion course can help Consultants develop the skills they need to persuade clients to choose their services and to develop effective solutions. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. They work with customers to identify their needs and develop solutions to meet those needs. The Art of Persuasion course can help Customer Success Managers develop the skills they need to persuade customers to stay with their company and to continue using their products or services. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Training Manager

Training Managers are responsible for developing and delivering training programs for their organizations. They work with employees to help them develop new skills and knowledge. The Art of Persuasion course can help Training Managers develop the skills they need to persuade employees to participate in training programs and to learn new skills. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Fundraiser

Fundraisers are responsible for raising money for non-profit organizations. They work with donors to identify their interests and develop strategies to persuade them to donate to their organization. The Art of Persuasion course can help Fundraisers develop the skills they need to persuade donors to choose their organization and to donate money. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Politician

Politicians are responsible for representing the interests of their constituents. They work with constituents to understand their needs and develop policies to address those needs. The Art of Persuasion course can help Politicians develop the skills they need to persuade voters to elect them and to support their policies. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Advertising Account Manager

Advertising Account Managers are responsible for developing and executing advertising campaigns for their clients. They work with clients to understand their business objectives and develop strategies to achieve those objectives. The Art of Persuasion course can help Advertising Account Managers develop the skills they need to persuade clients to choose their services and to develop effective advertising campaigns. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Teacher

Teachers are responsible for educating students in a variety of subjects. They work with students to help them learn and grow. The Art of Persuasion course can help Teachers develop the skills they need to persuade students to learn. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Event Planner

Event Planners are responsible for planning and executing events, such as conferences, weddings, and parties. They work with clients to understand their vision for the event and develop a plan to make that vision a reality. The Art of Persuasion course can help Event Planners develop the skills they need to persuade clients to choose their services and to develop effective event plans. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Writer

Writers are responsible for writing a variety of content, such as articles, blog posts, and books. They work with editors and publishers to develop and publish their work. The Art of Persuasion course can help Writers develop the skills they need to persuade editors and publishers to publish their work. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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Human Resources Manager

Human Resources Managers are responsible for managing the human resources of their organizations. They work with employees to identify their needs and develop strategies to meet those needs. The Art of Persuasion course can help Human Resources Managers develop the skills they need to persuade employees to stay with their organization and to be productive members of the team. The course will teach students the principles of persuasion, the different types of persuasive messages, and how to use persuasive techniques to achieve their goals.

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