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Persuasion

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Persuasion is about changing people's minds or behaviors. It's a skill that can be used in many different areas of life, from sales and marketing to politics and law. In this article we will discuss what is persuasion, describe why someone would want to learn about persuasion, and then conclude by discussing how online courses can be leveraged to help you learn about this vital topic.

What is Persuasion?

Persuasion is the process of influencing someone's beliefs, attitudes, or behaviors. It can be done through a variety of means, including communication, negotiation, and coercion. Persuasion is often used to achieve a desired outcome, such as getting someone to buy a product, vote for a candidate, or change their behavior.


To be persuasive, you need to be able to understand the person you're trying to persuade. You need to know what their needs and wants are, and what motivates them. Once you understand your audience, you can tailor your message to appeal to them and deliver it in a way that is most likely to be effective.


Persuasion is an important skill that can be used in many different areas of life. If you want to be more successful in your career, your personal life, or any other area of your life, learning about persuasion can be a valuable investment.

Why Learn About Persuasion?

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Persuasion is about changing people's minds or behaviors. It's a skill that can be used in many different areas of life, from sales and marketing to politics and law. In this article we will discuss what is persuasion, describe why someone would want to learn about persuasion, and then conclude by discussing how online courses can be leveraged to help you learn about this vital topic.

What is Persuasion?

Persuasion is the process of influencing someone's beliefs, attitudes, or behaviors. It can be done through a variety of means, including communication, negotiation, and coercion. Persuasion is often used to achieve a desired outcome, such as getting someone to buy a product, vote for a candidate, or change their behavior.


To be persuasive, you need to be able to understand the person you're trying to persuade. You need to know what their needs and wants are, and what motivates them. Once you understand your audience, you can tailor your message to appeal to them and deliver it in a way that is most likely to be effective.


Persuasion is an important skill that can be used in many different areas of life. If you want to be more successful in your career, your personal life, or any other area of your life, learning about persuasion can be a valuable investment.

Why Learn About Persuasion?

There are many arguments to be made for why learning about persuasion is a good use of your time. Here are several reasons to consider:

  • Persuasion is a valuable skill that may help you achieve your goals. Whether you're trying to convince your boss to give you a raise, negotiate a better deal on a car, or get your kids to clean their rooms, being able to persuade others can help you get what you want.

  • Persuasion can help you build stronger relationships. When you're able to persuade others, you're building trust and rapport. This can lead to stronger relationships, both personally and professionally.

  • Persuasion can help you make a difference in the world. If you're passionate about a cause, learning about persuasion can help you spread your message and make a difference in the world.

Regardless of your reasons for wanting to learn more about persuasion, the good news is that there are many ways to do so. You can take a class, join a club, or read books and articles on the topic. There are also many online courses that can teach you about persuasion.

Below we will discuss how online courses can help you to study persuasion.

How Online Courses Can Help You Learn About Persuasion

There are many ways to learn about persuasion, but one of the most effective is to take an online course. Online courses offer a number of advantages over traditional in-person classes, including:

  • Convenience: Online courses are convenient and flexible. You can learn at your own pace and on your own time. This is especially beneficial for busy professionals who don't have time to attend traditional classes.

  • Affordability: Online courses are often more affordable than traditional classes. This is because there are no overhead costs, such as教室rental and utilities.

  • Variety: There are several online courses available, so you can find one that fits your specific needs and interests.

Many different online courses can teach you about persuasion. Some of these courses are designed for beginners, while others are more advanced. Some courses focus on the theory of persuasion, while others focus on practical applications. No matter what your level of experience or interests, you can find an online course that can help you learn about persuasion.

Online courses typically use a variety of learning methods, including lecture videos, projects, assignments, quizzes, exams, discussions, and interactive labs. This variety of learning methods helps to keep students engaged and motivated. It also helps students to learn in different ways, which can lead to a deeper understanding of the material.

Whether you're a beginner or an experienced professional, online courses are an excellent way to learn about persuasion. With so many different courses available, you're sure to find one that fits your needs and interests.

Are online courses enough to help you to become an expert in persuasion? The answer is most likely no. Like most other valuable skills, gaining proficiency in persuasion is both an art and a science. To become truly great at it, you will need to practice your skills and apply what you've learned in your everyday interactions. How you choose to practice this skill is up to you.

Path to Persuasion

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We've curated 24 courses to help you on your path to Persuasion. Use these to develop your skills, build background knowledge, and put what you learn to practice.
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Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Persuasion.
Comprehensive guide to the art of persuasion, drawing on psychological research to explain how people are influenced.
This classic work on persuasion identifies six principles of influence that can be used to change people's behavior.
Explores the principles of making ideas sticky, or memorable and persuasive.
Collection of essays that explore the psychology of influence from a variety of perspectives.
This classic work on rhetoric explores the principles of persuasion and how they can be used to achieve desired outcomes.
This textbook provides a practical guide to persuasive communication.
Collection of essays that explore the psychology of persuasion.
This handbook provides practical advice on how to develop effective persuasive messages.
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