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Associate Professor Lawrence Ang
and
Arabella MacPherson
Амбициозного видения будущего вашей организации недостаточно. Как вам донести это видение до коллег, чтобы они присоединились к вам? Способность эффективно общаться и убеждать других является ключевым навыком лидера. Традиционные и основанные на здравом смысле модели коммуникации и убеждения часто не отражают сложную природу «влияния». Благодаря структурированным учебным мероприятиям (видео лекции, тесты, подсказки для обсуждения и письменные задания), этот курс поможет вам развить способность к правильному общению в различных ситуационных и культурных контекстах, что сделает вас влиятельным лидером.
Register for this course and see more details by visiting:
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What's inside
Syllabus
Необходимое искусство убеждения: Понимание того, что важно для вашей аудитории
В основе убедительной коммуникации лежит глубокое понимание вашей аудитории и того, что она считает привлекательным. На этой неделе вы познакомитесь с основами теории убедительной коммуникации, включая модели обработки информации, мотивационные призывы, принятие сообщений, быстрое и медленное принятие решений и правила эффективного взаимодействия с людьми.
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Syllabus
Необходимое искусство убеждения: Понимание того, что важно для вашей аудитории
В основе убедительной коммуникации лежит глубокое понимание вашей аудитории и того, что она считает привлекательным. На этой неделе вы познакомитесь с основами теории убедительной коммуникации, включая модели обработки информации, мотивационные призывы, принятие сообщений, быстрое и медленное принятие решений и правила эффективного взаимодействия с людьми.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Эффективно общаться и убеждать других является ключевым навыком лидера
Поможет развить способность к правильному общению в различных ситуационных и культурных контекстах
Понимание того, что важно для вашей аудитории, лежит в основе убедительной коммуникации
Структурирование яркого повествования, которое пробудит воображение
Развитие взаимопонимания и доверия является важнейшим аспектом убеждения
Узнаете, как говорить искренне и как быстро установить и поддерживать взаимопонимание
Save this course
Create your own learning path.
Save this course to your list so you can find it easily later.
Save
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Reviews summary
Эффективная коммуникация и влияние для лидеров
Поскольку реальные отзывы студентов отсутствуют, данный анализ основывается на описании курса и его программе. Потенциальные учащиеся могут ожидать, что курс «Повествование и влияние: Эффектная коммуникация» предлагает глубокие знания и практические стратегии для развития навыков убеждения и лидерства. Особое внимание уделяется пониманию аудитории, мастерству эффектного повествования и установлению взаимопонимания. Курс, вероятно, обеспечит структурированное обучение через видеолекции, тесты и письменные задания, что делает его полезным для профессионалов, стремящихся улучшить коммуникацию и эффективно влиять на коллег в различных ситуационных и культурных контекстах.
Обучение включает видео, тесты и письменные задания.
"Структурированные учебные мероприятия, такие как видео лекции и тесты, делают обучение эффективным."
"Я ценю подсказки для обсуждения и письменные задания для закрепления материала."
"Формат курса с тестами и заданиями позволяет глубоко погрузиться в материал."
Акцент на адаптации коммуникации к разным контекстам.
"В основе убедительной коммуникации лежит глубокое понимание аудитории и что она считает привлекательным."
"Я учусь применять принципы повествования, чтобы пробудить воображение слушателей."
"Важно уметь «читать» ситуацию и адаптировать подход соответствующим образом для убеждения."
Предоставляет применимые стратегии и инструменты для общения.
"Я осваиваю навык эффектного повествования, разрабатывая убедительный контент."
"Узнаю, как быстро установить и поддерживать взаимопонимание, используя вербальные и невербальные сигналы."
"Курс поможет мне справиться с возражениями и уменьшить сопротивление в разговорах."
Курс улучшает лидерские и коммуникативные навыки.
"Я развиваю способность эффективно общаться, что делает меня влиятельным лидером."
"Курс поможет мне донести видение до коллег, чтобы они присоединились ко мне."
"Способность убеждать других является ключевым навыком для лидера, и я ожидаю его здесь."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Повествование и влияние: Эффектная коммуникация with these
activities:
Review the basics of communication and persuasion
Show steps
Understanding the fundamentals of communication and persuasion will provide a solid foundation for the course.
Browse courses on
Communication Skills
Show steps
-
Read articles or watch videos about communication and persuasion
-
Practice communicating and persuading in everyday situations
Watch TED talks on communication and persuasion
Show steps
Watching TED talks can provide you with inspiration and practical tips for effective communication and persuasion.
Show steps
-
Search for TED talks on communication and persuasion
-
Watch the talks and take notes on the key points
-
Reflect on what you have learned and how you can apply it to your own life
Practice active listening
Show steps
Active listening is an important skill for effective communication.
Show steps
-
Find a partner and take turns talking and listening
-
Pay attention to what your partner is saying, both verbally and nonverbally
-
Ask questions to clarify what your partner is saying
-
Summarize what your partner has said to ensure understanding
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a persuasive speech
Show steps
Writing a persuasive speech will help you develop the skills you need to communicate effectively and influence others.
Show steps
-
Choose a topic that you are passionate about
-
Research your topic thoroughly
-
Write a speech that is clear, concise, and persuasive
-
Practice delivering your speech in front of others
Join a study group
Show steps
Joining a study group can provide you with support and motivation, and it can also help you to learn from others.
Show steps
-
Find a study group that meets your needs
-
Attend study group meetings regularly
-
Participate in discussions and ask questions
-
Help other members of your study group
Develop a communication plan for a specific audience
Show steps
Developing a communication plan will help you to tailor your communication to the specific needs of your audience.
Show steps
-
Identify your target audience
-
Research your audience's needs and interests
-
Develop a communication strategy that will reach your audience and achieve your goals
-
Create a communication plan that outlines your strategy, tactics, and timeline
Contribute to an open source project
Show steps
Contributing to an open source project can help you to develop your skills and learn from others.
Show steps
-
Find an open source project that interests you
-
Read the project's documentation and get involved in the community
-
Make a contribution to the project
-
Review and merge contributions from others
Review the basics of communication and persuasion
Show steps
Understanding the fundamentals of communication and persuasion will provide a solid foundation for the course.
Browse courses on
Communication Skills
Show steps
Show steps
Show steps
- Read articles or watch videos about communication and persuasion
- Practice communicating and persuading in everyday situations
Watch TED talks on communication and persuasion
Show steps
Watching TED talks can provide you with inspiration and practical tips for effective communication and persuasion.
Show steps
Show steps
Show steps
- Search for TED talks on communication and persuasion
- Watch the talks and take notes on the key points
- Reflect on what you have learned and how you can apply it to your own life
Practice active listening
Show steps
Active listening is an important skill for effective communication.
Show steps
Show steps
Show steps
- Find a partner and take turns talking and listening
- Pay attention to what your partner is saying, both verbally and nonverbally
- Ask questions to clarify what your partner is saying
- Summarize what your partner has said to ensure understanding
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a persuasive speech
Show steps
Writing a persuasive speech will help you develop the skills you need to communicate effectively and influence others.
Show steps
Show steps
Show steps
- Choose a topic that you are passionate about
- Research your topic thoroughly
- Write a speech that is clear, concise, and persuasive
- Practice delivering your speech in front of others
Join a study group
Show steps
Joining a study group can provide you with support and motivation, and it can also help you to learn from others.
Show steps
Show steps
Show steps
- Find a study group that meets your needs
- Attend study group meetings regularly
- Participate in discussions and ask questions
- Help other members of your study group
Develop a communication plan for a specific audience
Show steps
Developing a communication plan will help you to tailor your communication to the specific needs of your audience.
Show steps
Show steps
Show steps
- Identify your target audience
- Research your audience's needs and interests
- Develop a communication strategy that will reach your audience and achieve your goals
- Create a communication plan that outlines your strategy, tactics, and timeline
Contribute to an open source project
Show steps
Contributing to an open source project can help you to develop your skills and learn from others.
Show steps
Show steps
Show steps
- Find an open source project that interests you
- Read the project's documentation and get involved in the community
- Make a contribution to the project
- Review and merge contributions from others
Career center
Learners who complete Повествование и влияние: Эффектная коммуникация will develop knowledge and skills
that may be useful to these careers:
Journalist
Journalist
Journalists write, edit, and report on news stories. They may also be responsible for conducting interviews and researching topics. The ability to effectively communicate and persuade others is essential for this role. This course can help Journalists develop the skills they need to write compelling stories that will reach their target audiences.
Copywriter
Copywriter
Copywriters create written content for a variety of purposes, such as advertising, marketing, and public relations. They use words to persuade, inform, and entertain. This course can help Copywriters develop the skills they need to create effective written content that will reach their target audiences.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They may also be responsible for managing marketing budgets and teams. The ability to effectively communicate and persuade others is essential for this role. This course can help Marketing Managers develop the skills they need to build strong relationships with customers and close deals.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for developing and executing digital marketing campaigns. They may also be responsible for managing social media, search engine optimization (SEO), and email marketing. This course can help Digital Marketing Managers develop the skills they need to create effective digital marketing campaigns that will reach their target audiences.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They may also be responsible for developing and executing sales strategies. The ability to effectively communicate and persuade others is essential for this role. This course can help Sales Managers develop the skills they need to build strong relationships with customers and close deals.
Communications Manager
Communications Manager
Communications Managers are responsible for developing and executing communication strategies for organizations. They may also be responsible for managing media relations, public relations, and social media. This course can help Communications Managers develop the skills they need to create effective communication campaigns that will reach their target audiences.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of an organization. They may also be responsible for developing and executing public relations campaigns. The ability to effectively communicate and persuade others is essential for this role. This course can help Public Relations Managers develop the skills they need to build strong relationships with the media and close deals.
Advertising Manager
Advertising Manager
Advertising Managers lead teams of marketing professionals in developing and executing advertising campaigns for various products and services. Using storytelling and other narrative structures to present information and ideas in a persuasive way is key. Graduates of universities such as Harvard, MIT, Stanford, Yale, and Columbia will be a cut above the competition for this role. The course can help advertising managers build a foundation in developing strategic messaging that will make their ad campaigns more successful.
Fundraiser
Fundraiser
Fundraisers are responsible for raising money for non-profit organizations. They may also be responsible for managing donor relationships and developing fundraising campaigns. The ability to effectively communicate and persuade others is essential for this role. This course can help Fundraisers develop the skills they need to build strong relationships with donors and close deals.
Lawyer
Lawyer
Lawyers advise and represent clients on legal matters. They may also be responsible for drafting legal documents and appearing in court. The ability to effectively communicate and persuade others is essential for this role. This course can help Lawyers develop the skills they need to build strong relationships with clients and close deals.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. They may also be responsible for managing existing client relationships. The ability to effectively communicate and persuade others is essential for this role. This course can help Business Development Managers develop the skills they need to build strong relationships with clients and close deals.
Consultant
Consultant
Consultants provide advice and guidance to organizations on a variety of topics. They may specialize in a particular area, such as management, finance, or marketing. The ability to effectively communicate and persuade others is essential for this role. This course can help Consultants develop the skills they need to build strong relationships with clients and close deals.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. They may also be responsible for onboarding new customers and providing technical support. The ability to effectively communicate and persuade others is essential for this role. This course can help Customer Success Managers develop the skills they need to build strong relationships with customers and close deals.
Event Planner
Event Planner
Event Planners are responsible for planning and executing events, such as conferences, trade shows, and weddings. They may also be responsible for managing budgets and vendors. The ability to effectively communicate and persuade others is essential for this role. This course can help Event Planners develop the skills they need to build strong relationships with clients and close deals.
Human Resources Manager
Human Resources Manager
Human Resources Managers are responsible for managing the human resources function of an organization. They may also be responsible for recruiting, hiring, and training employees. The ability to effectively communicate and persuade others is essential for this role. This course can help Human Resources Managers develop the skills they need to build strong relationships with employees and close deals.
For more career information including salaries, visit:
OpenCourser.com/course/ltj5wp/povestvovanie
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Повествование и влияние: Эффектная коммуникация.
The seminal work on the science of influence, this book covers the principles of persuasion and provides valuable insights into the psychology of human behavior. It classic reference for anyone interested in understanding and applying the art of influence.
Классическая книга по убеждению, которая объясняет шесть основных принципов влияния и то, как использовать их для улучшения коммуникации и лидерства.
Save
A groundbreaking book that explores the two systems of human thinking: System 1, which is fast, intuitive, and emotional, and System 2, which is slow, deliberative, and rational. It provides valuable insights into how people make decisions and how to communicate effectively with them.
Save
An engaging exploration of the role of storytelling in human evolution and culture. provides a deeper understanding of the power of stories and how they can be used to connect with audiences and inspire action.
Руководство для начинающих по созданию и использованию мощных повествований. Книга предлагает пошаговые инструкции и примеры, которые помогут вам развить навыки эффективного повествования для влияния и вдохновения.
A practical guide to navigating difficult conversations and resolving conflicts effectively. provides strategies for managing emotions, building trust, and finding mutually acceptable solutions.
Save
Demystifies the concept of charisma and offers practical techniques for developing a more charismatic presence. It covers aspects of body language, communication skills, and personal style.
Эта классическая книга по коммуникации и влиянию предлагает практические советы по улучшению межличностных отношений и развитию влияния.
Еще одно классическое руководство по общению и влиянию, которое поможет вам выстраивать прочные отношения и убеждать других видеть вашу точку зрения.
A groundbreaking book that explores the concept of emotional intelligence and its importance in personal and professional success. It provides insights into self-awareness, empathy, and self-regulation, and offers practical strategies for developing these skills.
Save
Provides a structured approach to negotiation that focuses on finding mutually acceptable solutions. It covers the principles of principled negotiation, including separating people from the problem and focusing on interests rather than positions.
Эта книга знакомит читателя с основами невербальной коммуникации и объясняет, как интерпретировать язык тела для лучшего понимания других и более эффективного общения.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ltj5wp/povestvovanie
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Effort
6 недель обучения, 3-5 часов в неделю
Via
Coursera
Institution
Macquarie University
Instructors
Associate Professor Lawrence Ang
Arabella MacPherson
Language
Pусский
Transcripts
English
Français
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