Повествование и влияние: Эффектная коммуникация from Coursera

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Syllabus

Необходимое искусство убеждения: Понимание того, что важно для вашей аудитории

В основе убедительной коммуникации лежит глубокое понимание вашей аудитории и того, что она считает привлекательным. На этой неделе вы познакомитесь с основами теории убедительной коммуникации, включая модели обработки информации, мотивационные призывы, принятие сообщений, быстрое и медленное принятие решений и правила эффективного взаимодействия с людьми.

Расскажите свою историю: Освоение навыка эффектного повествования

Эффективное повествование начинается с разработки убедительного контента, а затем структурирования яркого повествования, которое пробудит воображение. На 2-й неделе вы узнаете, как применять принципы повествования, например, формировать начало, строить середину и создание мощного конца. Вы узнаете, как найти выигрышную идею для вашей истории, придать ей окраску с помощью эмоций и использовать метафоры, чтобы быстро связать понятия в умах людей.

Установка контакта с людьми: Развитие искренности и установка взаимопонимания

Развитие взаимопонимания и доверия является важнейшим аспектом убеждения, на самом деле, оно имеет решающее значение для любой формы поддерживающего человеческого взаимодействия. Часто это означает способность «читать» ситуацию и адаптировать подход соответствующим образом. На 3-й неделе вы узнаете, как говорить искренне и как быстро установить и поддерживать взаимопонимание. Способы, с помощью которых можно этого достичь, включают использование вербальных и невербальных сигналов, а также техники состыковки и копирования языка тела и голосовых особенностей другого человека.

Как вести беседы: Как создавать впечатление и управлять ходом влиятельных бесед

Групповые встречи могут произвести неизгладимое впечатление, поэтому важно, чтобы они были проходили успешно. Но чаще всего такие встречи непродуктивны. Стресс и напряженность на совещаниях также весьма распространены. На 4-й неделе вы узнаете, как провести влиятельную групповую беседу, планируя эффективную встречу, понимая, что следует и чего не следует делать на встрече, избегая группового мышления и зная, как принимать правильные решения. Вы также узнаете о силе управления впечатлениями.

Горькая правда: Работа с возражениями и преодоление сопротивления

Не все беседы позитивны. Некоторые из них болезненны, но необходимы, например, для преодоления возражений и сопротивления. На 5-й неделе вы узнаете, как подготовиться к стрессовым разговорам и справиться с возражениями. Вы поймете характер возражений, почему люди возражают, а затем как уменьшить их сопротивление и защитить свои предложения от таких возражений.

Как покорять сердце и разум: Как продвигать гениальную идею

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Эффективно общаться и убеждать других является ключевым навыком лидера

Поможет развить способность к правильному общению в различных ситуационных и культурных контекстах

Понимание того, что важно для вашей аудитории, лежит в основе убедительной коммуникации

Структурирование яркого повествования, которое пробудит воображение

Развитие взаимопонимания и доверия является важнейшим аспектом убеждения

Узнаете, как говорить искренне и как быстро установить и поддерживать взаимопонимание

Reviews summary

Essential skills for influencing others

**What Learners Say:** This course earns high marks for its effective combination of academic theory and practical advice that can help learners become more effective communicators and influencers. It is well-structured and features engaging video lectures, insightful discussion prompts, and written assignments.

Overcoming resistance and embracing feedback

"...you will learn how to prepare for difficult conversations and deal with objections. You will gain insight into the nature of objections..."

Learn how to create genuine connections

"...the development of rapport and trust is a critical aspect of persuasion... you will learn how to speak truthfully and how to quickly establish and build rapport."

Essential techniques for effective storytelling

"Effective storytelling begins with the development of compelling content and then structuring a narrative that will resonate..."

Combining academic knowledge with practical skills

"Blending academic textbook-level lecturing with kind of standard coaching..."

Powerful impact on communication skills

"...will help you develop the ability to communicate effectively in a variety of situational and cultural contexts, making you an influential leader."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Повествование и влияние: Эффектная коммуникация with these activities:

Review the basics of communication and persuasion

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Understanding the fundamentals of communication and persuasion will provide a solid foundation for the course.

Browse courses on Communication Skills

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Read articles or watch videos about communication and persuasion
Practice communicating and persuading in everyday situations

Watch TED talks on communication and persuasion

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Watching TED talks can provide you with inspiration and practical tips for effective communication and persuasion.

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Search for TED talks on communication and persuasion
Watch the talks and take notes on the key points
Reflect on what you have learned and how you can apply it to your own life

Practice active listening

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Active listening is an important skill for effective communication.

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Find a partner and take turns talking and listening
Pay attention to what your partner is saying, both verbally and nonverbally
Ask questions to clarify what your partner is saying
Summarize what your partner has said to ensure understanding

Four other activities

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Write a persuasive speech

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Writing a persuasive speech will help you develop the skills you need to communicate effectively and influence others.

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Choose a topic that you are passionate about
Research your topic thoroughly
Write a speech that is clear, concise, and persuasive
Practice delivering your speech in front of others

Join a study group

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Joining a study group can provide you with support and motivation, and it can also help you to learn from others.

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Find a study group that meets your needs
Attend study group meetings regularly
Participate in discussions and ask questions
Help other members of your study group

Develop a communication plan for a specific audience

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Developing a communication plan will help you to tailor your communication to the specific needs of your audience.

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Identify your target audience
Research your audience's needs and interests
Develop a communication strategy that will reach your audience and achieve your goals
Create a communication plan that outlines your strategy, tactics, and timeline

Contribute to an open source project

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Contributing to an open source project can help you to develop your skills and learn from others.

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Find an open source project that interests you
Read the project's documentation and get involved in the community
Make a contribution to the project
Review and merge contributions from others

Career center

Learners who complete Повествование и влияние: Эффектная коммуникация will develop knowledge and skills that may be useful to these careers:

Journalist

Journalists write, edit, and report on news stories. They may also be responsible for conducting interviews and researching topics. The ability to effectively communicate and persuade others is essential for this role. This course can help Journalists develop the skills they need to write compelling stories that will reach their target audiences.

See salaries and explore the career path for Journalist

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They may also be responsible for managing marketing budgets and teams. The ability to effectively communicate and persuade others is essential for this role. This course can help Marketing Managers develop the skills they need to build strong relationships with customers and close deals.

See salaries and explore the career path for Marketing Manager

Copywriter

Copywriters create written content for a variety of purposes, such as advertising, marketing, and public relations. They use words to persuade, inform, and entertain. This course can help Copywriters develop the skills they need to create effective written content that will reach their target audiences.

See salaries and explore the career path for Copywriter

Digital Marketing Manager

Digital Marketing Managers are responsible for developing and executing digital marketing campaigns. They may also be responsible for managing social media, search engine optimization (SEO), and email marketing. This course can help Digital Marketing Managers develop the skills they need to create effective digital marketing campaigns that will reach their target audiences.

See salaries and explore the career path for Digital Marketing Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams. They may also be responsible for developing and executing sales strategies. The ability to effectively communicate and persuade others is essential for this role. This course can help Sales Managers develop the skills they need to build strong relationships with customers and close deals.

See salaries and explore the career path for Sales Manager

Communications Manager

Communications Managers are responsible for developing and executing communication strategies for organizations. They may also be responsible for managing media relations, public relations, and social media. This course can help Communications Managers develop the skills they need to create effective communication campaigns that will reach their target audiences.

See salaries and explore the career path for Communications Manager

Public relations manager

Public Relations Managers are responsible for managing the public image of an organization. They may also be responsible for developing and executing public relations campaigns. The ability to effectively communicate and persuade others is essential for this role. This course can help Public Relations Managers develop the skills they need to build strong relationships with the media and close deals.

See salaries and explore the career path for Public relations manager

Advertising Manager

Advertising Managers lead teams of marketing professionals in developing and executing advertising campaigns for various products and services. Using storytelling and other narrative structures to present information and ideas in a persuasive way is key. Graduates of universities such as Harvard, MIT, Stanford, Yale, and Columbia will be a cut above the competition for this role. The course can help advertising managers build a foundation in developing strategic messaging that will make their ad campaigns more successful.

See salaries and explore the career path for Advertising Manager

Fundraiser

Fundraisers are responsible for raising money for non-profit organizations. They may also be responsible for managing donor relationships and developing fundraising campaigns. The ability to effectively communicate and persuade others is essential for this role. This course can help Fundraisers develop the skills they need to build strong relationships with donors and close deals.

See salaries and explore the career path for Fundraiser

Lawyer

Lawyers advise and represent clients on legal matters. They may also be responsible for drafting legal documents and appearing in court. The ability to effectively communicate and persuade others is essential for this role. This course can help Lawyers develop the skills they need to build strong relationships with clients and close deals.

See salaries and explore the career path for Lawyer

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. They may also be responsible for managing existing client relationships. The ability to effectively communicate and persuade others is essential for this role. This course can help Business Development Managers develop the skills they need to build strong relationships with clients and close deals.

See salaries and explore the career path for Business Development Manager

Consultant

Consultants provide advice and guidance to organizations on a variety of topics. They may specialize in a particular area, such as management, finance, or marketing. The ability to effectively communicate and persuade others is essential for this role. This course can help Consultants develop the skills they need to build strong relationships with clients and close deals.

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Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. They may also be responsible for onboarding new customers and providing technical support. The ability to effectively communicate and persuade others is essential for this role. This course can help Customer Success Managers develop the skills they need to build strong relationships with customers and close deals.

See salaries and explore the career path for Customer Success Manager

Event Planner

Event Planners are responsible for planning and executing events, such as conferences, trade shows, and weddings. They may also be responsible for managing budgets and vendors. The ability to effectively communicate and persuade others is essential for this role. This course can help Event Planners develop the skills they need to build strong relationships with clients and close deals.

See salaries and explore the career path for Event Planner

Human Resources Manager

Human Resources Managers are responsible for managing the human resources function of an organization. They may also be responsible for recruiting, hiring, and training employees. The ability to effectively communicate and persuade others is essential for this role. This course can help Human Resources Managers develop the skills they need to build strong relationships with employees and close deals.

See salaries and explore the career path for Human Resources Manager