Consumer Psychology in the Financial Industry
Dealing with relatively intangible entities such as financial services is a challenge as consumers find financial services hard to evaluate.Understanding consumer psychology is relevant to strengthen customer relationship.
Understanding the principles of marketing psychology helps in effectively crafting financial marketing campaigns that resonate with the target audience for enhanced brand connect, consumer awareness and financial purchase decision.
What you'll learn
- Introduction to Marketing Psychology
- Psychological foundations of Marketing
- Multi-Generational Consumer Behaviour.
- Motivation, Affect and Decision-Making Process
- Understanding Consumer Personality & Persona
- Nudge& Influence - The Psychology of Persuasion
- Leveraging marketing psychology for financial services marketing
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| Rating | Not enough ratings |
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| Length | 4 weeks |
| Effort | 4 weeks, 2–3 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $99 |
| From | State Bank of India via edX |
| Instructors | Hari S Iyer, M. Sai Chakradhar, Saurabh Jaiswal, Mukti Prakash Behera |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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Financial Sales Services $41k
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Financial Services Analyst 2 $63k
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Analyst - Financial Services $67k
Client Financial Services $77k
Financial Services 5 $88k
Financial Services 4 $98k
Financial Services Engineer $116k
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| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Effort | 4 weeks, 2–3 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $99 |
| From | State Bank of India via edX |
| Instructors | Hari S Iyer, M. Sai Chakradhar, Saurabh Jaiswal, Mukti Prakash Behera |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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