We may earn an affiliate commission when you visit our partners.
Course image

A key component in becoming successful in marketing is understanding psychology. The more you know about it the better. You must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes.

Read more

A key component in becoming successful in marketing is understanding psychology. The more you know about it the better. You must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes.

There are many psychologically-based observations about consumer behaviour that are commonly used in marketing. Some people know them by instinct, others learn them by experience.

This course will help you get a firm grasp of them and teach you how to use them to your advantage.

By the end of this course, you'll be able to:

• Identify patterns in consumer behaviour.

• Understand how they affect purchase decisions.

• And adjust your marketing strategy accordingly, to get the best results and avoid mistakes.

The psychological principle you will learn can be applied to your:

• Content

• Pricing

• And sales strategy.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them. The more you understand consumer psychology the more creative and effective strategies they will be able to develop.

In this course we will learn the best methods to increase sales. These things are very important. An identical offer made in a different way may bring multiplied returns.

Marketing psychology isn’t just a nice thing to know, it is essential, if you want to develop effective and highly profitable marketing strategies.

Enrol now to get started.

Enroll now

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Emphasizes the significance of psychology in marketing, providing a firm grasp of consumer behavior patterns
Focuses on practical applications, enabling learners to leverage psychological principles in their marketing strategies
Covers a wide range of topics, including content, pricing, and sales strategies
Explores enduring psychological principles, equipping learners with strategies that transcend time
Instructs learners on implementing methods to increase sales, empowering them to drive business success
Provides insights into the foundations of marketing psychology, helping learners develop effective strategies

Save this course

Save Marketing Psychology and Consumer Behavior to your list so you can find it easily later:
Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing Psychology and Consumer Behavior with these activities:
Review Key Concepts and Theories in Psychology
Strengthen your foundational knowledge of psychology to better understand the principles that influence consumer behavior. This will provide a solid base for applying these principles effectively in your marketing strategies.
Browse courses on Psychology
Show steps
  • Review textbooks or online resources on psychology.
  • Focus on key concepts such as perception, motivation, and decision-making.
  • Relate these concepts to the field of marketing and consumer behavior.
Read 'Influence: The Psychology of Persuasion' by Robert Cialdini
Gain insights into the psychological principles that influence persuasion and compliance. This book provides valuable knowledge that can be directly applied to developing more effective marketing strategies.
Show steps
  • Read and understand the key principles of persuasion outlined in the book.
  • Identify how these principles can be applied to marketing and advertising.
  • Develop strategies to incorporate these principles into your own marketing efforts.
Participate in Discussion Groups on Marketing Psychology
Engage in discussions with peers to share insights, ask questions, and gain diverse perspectives on the application of psychological principles in marketing. This will broaden your understanding and foster a deeper comprehension of the subject matter.
Browse courses on Marketing Psychology
Show steps
  • Join discussion groups or forums related to marketing psychology.
  • Actively participate in discussions by sharing your thoughts and asking questions.
  • Listen attentively to others' perspectives and engage in respectful dialogue.
  • Reflect on the discussions and apply the insights gained to your own learning.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Explore Case Studies of Successful Marketing Campaigns
Gain valuable insights into how psychological principles have been successfully employed in marketing campaigns. Analyze the strategies, tactics, and results to enhance your understanding of practical applications.
Browse courses on Marketing Case Studies
Show steps
  • Research and select case studies of effective marketing campaigns.
  • Identify the psychological principles that were leveraged in each case.
  • Analyze the impact of these principles on the campaign's success.
  • Extract key takeaways and best practices for your own marketing efforts.
Analyze consumer behavior case studies
Engage in practice drills by analyzing real-world examples to refine your understanding of how psychological principles influence consumer decisions.
Show steps
  • Find case studies or examples of marketing campaigns that illustrate psychological principles in action.
  • Analyze the case studies, identifying the psychological principles employed and evaluating their effectiveness.
  • Identify areas where the campaigns could be improved based on your understanding of consumer psychology.
Apply the Key Psychological Principles to Real-World Scenarios
Solidify your grasp of the key psychological principles by applying them to real-world marketing scenarios, strengthening your ability to effectively target and influence consumer behavior.
Browse courses on Marketing Psychology
Show steps
  • Identify a specific marketing campaign or strategy.
  • Analyze the psychological principles that could be applied to enhance its effectiveness.
  • Develop a plan to implement these principles into the campaign or strategy.
  • Track the results and evaluate the impact of your implementation.
Develop a Marketing Plan Incorporating Psychological Principles
Apply your understanding of psychological principles to create a comprehensive marketing plan. This will provide you with a practical framework to implement these principles and enhance the effectiveness of your marketing efforts.
Browse courses on Marketing Plan
Show steps
  • Define your target audience and their psychological characteristics.
  • Identify the psychological principles that will resonate most effectively with your audience.
  • Develop marketing strategies and tactics that incorporate these principles.
  • Create a marketing plan that outlines your strategies, tactics, and implementation timeline.
Explore neuromarketing techniques
Enhance your knowledge of neuromarketing techniques to gain insights into the subconscious drivers of consumer behavior.
Browse courses on Neuromarketing
Show steps
  • Find tutorials or online resources on neuromarketing techniques.
  • Follow the tutorials to learn about different methods used to measure brain activity and consumer responses.
  • Explore case studies or examples of how neuromarketing has been applied in marketing campaigns.
Develop a marketing campaign proposal based on psychological principles
Apply your understanding of consumer psychology to create a comprehensive marketing campaign proposal that leverages psychological principles to achieve desired outcomes.
Show steps
  • Identify a specific target audience and define their psychological characteristics.
  • Develop a marketing strategy that incorporates psychological principles to influence consumer behavior.
  • Create a detailed campaign plan that outlines implementation, measurement, and evaluation strategies.
  • Present your proposal to a group or mentor for feedback and refinement.

Career center

Learners who complete Marketing Psychology and Consumer Behavior will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Marketing Psychology and Consumer Behavior.
Looks specifically at consumer choice and decision-making and provides actionable insights for marketers.
Goes into a more detailed description of the buying process and drivers which people have for buying different things, which can enhance the knowledge a learner gets from this course.
This foundational book on persuasion and compliance provides general insights that are useful for marketers.
A collection of essays from one of the most influential advertising executives of all time.
A book of collected letters from one of the most successful copywriters of all time, focused on direct response marketing.
One of the most referenced books on marketing in the past 20 years with an important perspective on niche marketing.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Here are nine courses similar to Marketing Psychology and Consumer Behavior.
Consumer Psychology in the Financial Industry
Most relevant
Buyer Behaviour and Analysis
Most relevant
How to Influence the Consumer Behavior to Drive Sales by...
Most relevant
Certificate in Neuromarketing - Internationally Accredited
Most relevant
Introduction to Behavioral Economics & Consumer Psychology
Most relevant
Email Marketing Campaigns, A Complete Guide
Most relevant
Consumer Behaviour and Psychology
Enterprise Selling
Microsoft Dynamics 365 for Sales
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser