Email Marketing Campaigns, A Complete Guide from Udemy

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Transform your business through email marketing and digital marketing.

Many times when we hear email marketing and digital marketing it can be intimidating. However, in this course we will give you a step by step guide and strategies that will empower you to know what to do with your email marketing and digital marketing campaigns.

Do you have lead magnets that aren’t working?

Emails that aren’t getting opened?

Or, email campaigns that aren’t converting to sales?

Or, are you NEW to email marketing, you don’t know where to begin, don’t want to waste time… and want to get it right from the start?

Writing sales-getting emails is probably the single-most profitable skill you can have, and it doesn’t matter whether you are a business owner or work as a freelancer. Email marketing and digital marketing is a skill you have to master if you want to succeed as an online marketer.

Email marketing and digital marketing can seem complicated, difficult, and overwhelming. You might think you have to spend hours coming up with amazing emails while giving away your best content for free. Well the good news is that couldn’t be further from the truth.

You can create highly effective email and digital campaigns that are automated—saving you time and effort—AND that convert to sales.

All you need to understand are a few key principles. And if you apply these principles and our proven money-making formulas then you will create profit-pulling emails marketing and digital marketing campaigns on demand.

So, whether you’re an experienced in email marketing and digital marketing and are looking to upgrade your skillset or you’re just getting started, in this course you will learn We’ll teach you the most up-to-date tools and techniques, including the #

We want to save you hours, or even years, of research, trial, error, and frustration by teaching you the

You’ll learn exactly how to:

Design email campaigns, autoresponder sequences, and marketing automation that convert to sales over and over again.
Create landing pages and lead magnets that generate leads for you on autopilot
Use the little-known subject line type that gets more opens, clicks, and SALES than any other kind. (PLUS the formula on how to write them)
Use the weird “lightbulb moment” email (understand this one strategy and you’ll be able to create virtual money-machines on demand)
Send your emails on the best time and day of the week and generates floods of sales
Use the rarely used email strategy that gets your audience to practically write your emails for you
Use the best type of sentence openers that almost makes it impossible for qualified customers to stop reading your email
Design and structure your email in a way that guarantees people read every last word
Skip hours of research and get an endless list of proven email ideas
Understand the technology behind email campaigns, from simple autoresponders and responsive sequences, to full marketing automation, split-testing, and tracking (using Mail Chimp and Clickfunnels).
Create profit-pulling emails from your own life stories (even if you think they seem boring or random)
Get inside your customers’ heads and develop relationships with them that turn them into raving fans

You’ll learn the psychological principles that are vital to the success of your email marketing campaigns. When you use the right formulas you can make sales AND develop trust with your audience without being a salesy or pushy. You’ll learn the perfect balance of value-giving content and sales-making persuasion so you can get the most out of your email marketing.

So, are you ready to transform your marketing? If so enroll now, we look forward to seeing you in the course.

Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason.

About the Instructors:

Instructors Joeel & Natalie Rivera have over 300,000+ students from 195 countries. Transformation Services, Inc., their digital content publishing company, provide resources and training for indiepreneurs (or self-employed freedom junkies). Joeel has a Master’s degree in Counseling and Education and is completing his dissertation for his Ph.D. in Psychology, with a focus on happiness.

Mike Gandia is a serial entrepreneur with a background in robotics and aerospace engineering. He was a finalist in the NASA NewSpace Business Plan competition and has spent years studying sales pitching and angel investing. Mike is the founder and CEO of the digital marketing agency, CMF, that specializes in marketing analytics, customer purchase behavior and sales psychology.

Course Content:

Section 1: What is Email Marketing and Digital Marketing?

Lecture 1: Getting Started with Email Marketing and Digital Marketing

Lecture 2: Why Email Marketing and Digital Marketing, and the Psychology Behind It, Matters

Lecture 3:3 Core Elements of Email Marketing and Digital Marketing

Lecture 4: Use the 5 Principles of Persuasion So You Never Have to Hard-Sell Anything

Lecture 5: Converting Customers with Email Marketing and Digital Marketing

Lecture 6: Creating Raving Fans

Section 2: Marketing Psychology: Getting Inside Your Customer's Mind

Lecture 7: Overcoming Action Paralysis and Risk Aversion

Lecture 8: Identifying and Understanding Your Tribe of Ideal Customers

Lecture 9: Selling to Your Avatar though Email Marketing and Digital Marketing

Lecture 10: Email Marketing and Digital Marketing Ask Campaigns

Lecture 11: Speaking Your Tribe's Language in your Email Marketing and Digital Marketing

Lecture 12: Knowing Your Value and Setting Your Price

Lecture 13: Understanding the 3 Types of Buyers for your Email Marketing & Digital Marketing

Lecture 14: Buyer #2: Spendthrifts

Lecture 15: Buyer #3: Average Spenders

Section 3: Lead Generation Using Landing Pages and Lead Magnets

Lecture 16: Leads: What is a lead & why is it important in Email & digital marketing

Lecture 17: Lead Magnets 1: Choosing a Lead Magnet for Email Marketing & Digital Marketing

Lecture 18:

Section 9: Crafting Emails that Get Opened

Lecture 61: Intro to Crafting Emails

Lecture 62: Subject Line Secrets

Lecture 63: Best Email Schedule

Lecture 64: Design Principles that Get More Clicks

Section 10: Wrap-Up

Lecture 65: Congratulations and What's Next

What's inside

Learning objectives

Understand the different types of email campaigns, including autoresponders, responsive sequences, and marketing automation
Design compelling landing pages, lead magnets, and calls-to-action that convert to sales
Driving traffic to your landing pages to grow your email list
Nurture leads and grow your brand by providing value and developing rapport
Break through customers’ false beliefs and resistance that hold them back from buying

Write email subject lines that get opened
Write persuasive emails with irresistible offers your customers can’t refuse
Turn your tribe of ideal clients into raving fans by speaking their language and understanding their motivations
Learn the psychological principals of sales and marketing that are vital for understanding customer behavior so you can unlock the secret of sales conversion

Understand the different types of email campaigns, including autoresponders, responsive sequences, and marketing automation
Design compelling landing pages, lead magnets, and calls-to-action that convert to sales
Driving traffic to your landing pages to grow your email list
Nurture leads and grow your brand by providing value and developing rapport
Break through customers’ false beliefs and resistance that hold them back from buying
Write email subject lines that get opened
Write persuasive emails with irresistible offers your customers can’t refuse
Turn your tribe of ideal clients into raving fans by speaking their language and understanding their motivations
Learn the psychological principals of sales and marketing that are vital for understanding customer behavior so you can unlock the secret of sales conversion

Syllabus

What is Email Marketing?

Whether you’re looking to optimize an existing email list and email campaign or build a new list and learn the art of email marketing from the ground up, in this course you will learn LEADING EDGE PSYCHOLOGY & STRATEGY for digital email marketing campaigns.

Find out why email marketing is the most effective form of digital marketing and why understanding the psychology behind consumer behavior and sales will unlock the power of your marketing strategies!

Find out how digital marketing mirrors traditional marketing and how traffic, conversion, and fulfillment work in digital marketing.

Discover the simple power of persuasion so you never have to HARD-SELL anything, ever.

Find out how to convert customers in 3 steps: capture, nurture, persuade.

Find out how to create raving fans using character, overcoming false beliefs, and making irresistible offers.

Questions, Resources and Meet the Instructors

Marketing Psychology : Getting Inside Your Customer's Mind

Learn how to help your customers overcome action paralysis and why offering guarantees is so effective.

Identifying who your ideal clients are and understanding them at a deep level is absolutely mandatory if you want your email marketing to be effective.

By developing an avatar who represents your ideal customer, you can target your marketing and sales directly at this person, making it even more effective.

Know exactly what your audience is struggling with and what they want by ASKING THEM! Find out who to ask, how to reach them, and what to say.

When writing your marketing copy for your email campaigns, it's important to make sure you are speaking your tribe's language. Find out how!

Only by understanding the value of what you offer, from your ideal customers' perspective, can you set the right price.

Learn how to identify the 3 types of buyers and how you can appeal to them, starting with tightwads.

Learn how to identify behaviors and motivations of a spendthrift.

Learn how to identify behaviors and motivations of an "average spender" and why you want to target your marketing toward them.

Lead Generation Using Landing Pages and Lead Magnets

Find out the different types of leads, why getting people's attention is the key to getting them, and how to capture them.

Learn how to use lead magnets to capture leads and how to choose lead magnets that are irresistible because they meet your customers' needs.

Learn how to use basic human drives like instant gratification to your advantage, while also capitalizing on the times you can't provide instant gratification by stimulating anticipation.

Learn from success! Learn how to hunt for great examples to model.

Learn how to create landing pages (opt-in pages) that persuade your leads to give you their email address in exchange for the high value lead magnet you have chosen.

Learn the different components of a landing page, what to include, and how to build it.

Find out why calls to action are so important and how to make them stand out and get clicks!

Find out how to set up a confirmation page and email for when leads sign up through your opt-in form, including how you will fulfill the lead magnet.

Find out what a sales page is, why it's better than a web page, and how ti fits into the digital marketing and email marketing process.

Driving Traffic to Your Landing Pages in Email Marketing & Digital Marketing

Once you've got a great landing page set up, you nee to generate traffic to it! Find out how.

Find out how to use paid advertising, through Google, Facebook, display or banner ads, and print ads, to generate leads.

Find out how to use collaboration, networking, joint ventures, affiliates, and referral partners to generate leads.

Find out how to get organic traffic from social media and why simply posting memes and quotes won't work.

Find out how to use content marketing, such as articles, blogs, video, and other information products to generate leads.

Email Marketing & Digital Marketing : The Technology

Learn the differences between different types of email campaigns, including automation sequences, broadcast sequences, campaigns, simple autoresponders, responsive sequences, email automation and SMTP.

Learn how to set up an automated email sequence.

Learn how to evaluate your leads' response to your email marketing, by using the tracking, analytics, and split testing features..

Designing an Email Campaign 1: Nurturing Leads

Learn about the two phases of an email campaign that will break false beliefs and persuade customers to make a purchase.

Learn how to use the popular psychological sales technique called the "foot in the door" to get customers to make small commitments that lead to big ones.

Learn how to sue the popular psychological sales technique called the "door in the face" to get customers to see your offer as a deal they can't pass up.

Learn how to use the power of getting a lead to say "yes" to little things throughout your marketing, making them read to say "yes" to your offer.

Explore the tools needed to write a great email, including branding, marketing, content, sales, and storytelling.

Find out the #1 email marketing secret ingredient!

Learn how to identify and change false beliefs through stories.

Learn to master the art of storytelling in your marketing.

Learn how to develop rapport with your customers through email in order to become someone they know, like,and trust.

How to develop your brand with email through personalization.

What direct marketing is and how to write an email.

How to write an effective content email.

Learn about reciprocity and how giving and providing value make your customers want to give back.

Designing an Email Campaign 2: Persuasion

Learn how to tune into your customers fear and desire and reassure them through credibility.

Learn how to make irresistible offers using urgency and scarcity.

Learn how to write an effective sales email.

Learn how to use seeding throughout your email campaign so that by the end your customers are anticipating your offer.

Learn how providing social proof can be a powerful tool of persuasion.

Building a Profitable Email Marketing and Digital Marketing Campaign

Find out the differences that make campaigns profitable.

Learn about engagement campaigns, promotional campaigns, and sideways sales letters.

Determine your campaign's sequence, flow, objective, and schedule.

Learn how email marketing fits in with sales funnels an how to use upsells and downsells.

Find out why the famous "that's not all!" sales technique is so effective and how to use it in your marketing.

Crafting Emails that Get Opened

It all starts with getting your leads to open your email. Then, you want them to click on the link inviting them to your site. Find out how to format an email that accomplishes this!

The key to getting opened is a great subject line--learn the secrets!

When you send your emails matters. Find out what works best!

Learn design strategies that get more clicks!

Wrap-Up

Celebrate your accomplishment and plan for what's next!

Bonus: Additional Resources You Don't want to Miss

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores email marketing, a standard component of digital marketing

Taught by expert instructors, Joeel & Natalie Rivera, with 300K+ students trained

Instructors include Mike Gandia, a serial entrepreneur with robotics and aerospace background

Covers email marketing's use of psychological principles for effective campaigns

Examines email marketing's application in developing customer relationships

Provides guidance on using email marketing for lead generation and conversion

Reviews summary

Useful email course

Learners say this thorough and engaging email marketing course will inspire you. The course is well-organized and provides you with plenty of resources and examples to practice email marketing skills.

Course offers lots of resources and examples.

"They provided lots of resources and examples and things to practise."

Course will keep you engaged throughout.

"With the three learning facilitators and moving between them all continuously it kept the course interesting."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Email Marketing Campaigns, A Complete Guide with these activities:

Review key psychological principles

Show steps

Review the key psychological principles covered in the course to prepare for email marketing and digital marketing.

Browse courses on Psychology

Show steps

Read through your notes from previous psychology courses or textbooks.
Review the key concepts of persuasion, influence, and consumer behavior.
Take practice quizzes or exercises to test your understanding.

Volunteer for a non-profit organization

Show steps

Gain practical experience in email marketing and digital marketing by volunteering for a non-profit organization.

Show steps

Research non-profit organizations that align with your interests.
Identify specific projects or tasks where you can contribute your skills in email marketing or digital marketing.
Reach out to the organization and express your interest in volunteering.
Attend training or orientation to learn about the organization's mission and marketing goals.
Work closely with the marketing team to implement email campaigns and other digital marketing initiatives.

Practice writing persuasive email headlines

Show steps

Practice writing compelling email headlines that will increase open rates and drive traffic to your landing pages.

Browse courses on Email Writing

Show steps

Brainstorm a list of attention-grabbing phrases and keywords related to your email topic.
Experiment with different headline formats and lengths.
Test your headlines using A/B testing to see which ones perform best.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Participate in a peer review session

Show steps

Exchange feedback and ideas with other students to improve the effectiveness of your email marketing campaigns.

Show steps

Find a study partner or group to work with.
Share your email campaign drafts with each other.
Provide constructive feedback on each other's work, focusing on strengths and areas for improvement.
Incorporate feedback into your own email campaigns.

Attend an email marketing workshop

Show steps

Attend an email marketing workshop to learn from industry experts and gain hands-on experience with the latest tools and techniques.

Browse courses on Email Marketing

Show steps

Research and identify email marketing workshops that align with your learning goals.
Register for the workshop and make arrangements to attend.
Actively participate in the workshop sessions and take notes.
Apply the knowledge and skills gained from the workshop to your own email marketing campaigns.

Develop a sample email campaign

Show steps

Create a sample email campaign that includes a series of automated emails designed to nurture leads and drive conversions.

Browse courses on Email Marketing

Show steps

Define the goals and target audience for your email campaign.
Map out the customer journey and create a sequence of emails that will guide them through each stage.
Write persuasive email copy that includes strong calls to action.
Set up your email campaign in an email marketing platform.
Test and refine your campaign to optimize performance.

Explore advanced email marketing techniques

Show steps

Seek out tutorials and resources to learn about advanced email marketing techniques such as segmentation, personalization, and automation.

Browse courses on Email Marketing

Show steps

Search for online tutorials, webinars, or workshops on advanced email marketing topics.
Follow along with the tutorials and implement the techniques in your own email campaigns.
Join online communities or forums to connect with other email marketers and learn from their experiences.

Mentor a new email marketer

Show steps

Share your knowledge and experience by mentoring a new email marketer, helping them to develop their skills and achieve success.

Show steps

Identify a mentee who is interested in learning about email marketing.
Establish a regular meeting schedule to provide guidance and support.
Share your expertise and insights on email marketing best practices.
Review the mentee's email campaigns and provide feedback.
Celebrate the mentee's progress and accomplishments.

Career center

Learners who complete Email Marketing Campaigns, A Complete Guide will develop knowledge and skills that may be useful to these careers:

Marketing Specialist

As a Marketing Specialist, you may create compelling landing pages and lead magnets that convert to sales, driving traffic to your website. You may also nurture leads and grow your brand by providing value and developing rapport through email marketing.

See salaries and explore the career path for Marketing Specialist

Digital Marketing Manager

As a Digital Marketing Manager, you may drive traffic to your landing pages to grow your email list. You may also write persuasive emails with irresistible offers that customers can’t refuse.

See salaries and explore the career path for Digital Marketing Manager

Email Marketing Manager

As an Email Marketing Manager, you may design email campaigns that get opened. You may also craft emails that convert to sales over and over again and create landing pages and lead magnets that generate leads for you on autopilot.

See salaries and explore the career path for Email Marketing Manager

Content Writer

As a Content Writer, you may learn the principles of persuasion so you can make sales and develop trust with your audience without being salesy or pushy. You will learn the perfect balance of value-giving content and sales-making persuasion.

See salaries and explore the career path for Content Writer

Copywriter

As a Copywriter, you may learn the principles of persuasion so you can make sales and develop trust with your audience without being salesy or pushy. You will learn the perfect balance of value-giving content and sales-making persuasion.

See salaries and explore the career path for Copywriter

Sales Manager

As a Sales Manager, you may learn the psychological principles that are vital to the success of your email marketing campaigns. When you use the right formulas you can make sales, develop trust with your audience, and build a brand.

See salaries and explore the career path for Sales Manager

Marketing Consultant

As a Marketing Consultant, you may help clients understand the different types of email campaigns, including autoresponders, responsive sequences, and marketing automation. You may also design compelling landing pages, lead magnets, and calls-to-action that convert to sales.

See salaries and explore the career path for Marketing Consultant

Customer Success Manager

As a Customer Success Manager, you may learn how to nurture leads and grow your brand by providing value and developing rapport. You may also learn how to break through customer false beliefs and resistance that hold them back from buying.

See salaries and explore the career path for Customer Success Manager

Account Manager

As an Account Manager, you may learn how to nurture leads and grow your brand by providing value and developing rapport. You may also learn how to break through customer false beliefs and resistance that hold them back from buying.

See salaries and explore the career path for Account Manager

Business Development Manager

As a Business Development Manager, you may use paid advertising to generate leads. You may also use collaboration, networking, joint ventures, affiliates, and referral partners to generate leads.

See salaries and explore the career path for Business Development Manager

Product Manager

As a Product Manager, you may learn how to drive traffic to your landing pages to grow your email list. You may also learn how to use content marketing, such as articles, blogs, video, and other information products to generate leads.

See salaries and explore the career path for Product Manager

Project Manager

As a Project Manager, you may learn how to use the technology behind email campaigns, from simple autoresponders and responsive sequences, to full marketing automation, split-testing, and tracking.

See salaries and explore the career path for Project Manager

Data Analyst

As a Data Analyst, you may learn how to evaluate your leads' response to your email marketing, by using the tracking, analytics, and split testing features.

See salaries and explore the career path for Data Analyst

Operations Manager

As an Operations Manager, you may learn how to design email campaigns that get opened. You may also learn how to craft emails that convert to sales over and over again.

See salaries and explore the career path for Operations Manager

Human Resources Manager

As a Human Resources Manager, you may use email marketing to communicate with employees. You may also learn how to write persuasive emails with irresistible offers.

See salaries and explore the career path for Human Resources Manager