How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
Strengthen the relationship with your customers, learn how to use triggers and emotions in Communication and Marketing, get the keys to saying the right thing in the perfect moment to generate more sales... This and much more is what you will discover in this 4-hour course by Jonah Berger, professor at the Wharton School of the University of Pennsylvania.
A unique and 100% online opportunity to deepen in the world of Customer Behavior with an expert in human influence and decision-making who has advised well-known companies such as Apple, Google, Amazon, Nike, Moderna and The Gates Foundation.
What you'll learn
- Learn how influence works within organizations and industries
- Understand your clients and learn to use emotions as a driver of their decision-making
- Discover the tools to make your marketing and communication more efficient
- Learn to offer practical value to positively influence your clients
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| Rating | Not enough ratings |
|---|---|
| Length | 2 weeks |
| Effort | 2 weeks, 4–6 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $249 |
| From | WOBI via edX |
| Instructor | Jonah Berger |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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| Rating | Not enough ratings |
|---|---|
| Length | 2 weeks |
| Effort | 2 weeks, 4–6 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $249 |
| From | WOBI via edX |
| Instructor | Jonah Berger |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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