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Introduction to Marketing

Business Fundamentals MicroMasters® Program,

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

What you'll learn

  • Develop a basic customer segmentation system
  • Begin to understand the psychology of consumer decision making
  • Develop pricing strategies that maximize profitability
  • Define appropriate channel systems that go-to-market efforts
  • Understand how marketing metrics can benefit your business

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Rating 4.7 based on 8 ratings
Length 6 weeks
Effort 3 - 5 hours per week
Starts On Demand (Start anytime)
Cost $150
From University of British Columbia, UBCx via edX
Instructors Darren Dahl, Paul Cubbon
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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What people are saying

studied marketing at university

I studied Marketing at University but it was absolutely useless.

just tedious lectures without

Just tedious lectures without even mentioning 4P's.

examples given including case

This is a more useful course, the content covered so far and the examples given including case studies are very very helpful and the instructors are just marvelous and well knowledgeable in this field of study.

way they deliver material

The way they deliver material and communicate with the students is exceptional.

without even mentioning 4p

most special part

This course covered some traditional topics, but the most special part of this course is that: they use stories to boot out their topics, and this made the course more exciting!

covered some traditional

absolutely loved

Absolutely loved the instructors.

absolutely useless

always thought

I always thought of something with marketing, so I came to this course and it was enjoyable.

boot out

more exciting ! somewhat

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Rating 4.7 based on 8 ratings
Length 6 weeks
Effort 3 - 5 hours per week
Starts On Demand (Start anytime)
Cost $150
From University of British Columbia, UBCx via edX
Instructors Darren Dahl, Paul Cubbon
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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