About this Professional Certificate
What you'll learn
- Effective communication, both oral and written; analyzing your audience, preparing to communicate, tailoring messages, storytelling, and advanced communication skills.
- Core value propositions and a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.
- Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Do you speak “business"? You will. This program is designed to give you the terminology, concepts, and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own toolkit for strategy and decision-making. You will get a general overview of the basic techniques of strong communication, both oral and written. It will also cover marketing, which is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy.
What you'll learn
- Effective communication, both oral and written; analyzing your audience, preparing to communicate, tailoring messages, storytelling, and advanced communication skills.
- Core value propositions and a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.
- Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
From | University of British Columbia, UBCx via edX |
---|---|
Hours | 90 |
Instructors | Marlisse Silver-Sweeney, Marlisse Silver Sweeney, Eddie Davila, Elicia Salzberg, Darren Dahl, Paul Cubbon |
Language | English |
Subjects | Business Personal Development |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Online Adjunct Instructor, College of Business $51k
Business Development / Escrow Officer $71k
Revenue Cycle Business Partner Consultant $71k
Digitalization Business Developer - Factory Automation Chicago area $74k
Business Operations - Materials $75k
Business Analyst/Underwriter $76k
Senior Administrator, Business $86k
Global Business Analyst Consultant $96k
New Business Development & Technology $103k
Associate Senior Business Compensation Advisor $118k
Big Data Analytics Platform Architect and Business Intelligence Leader $143k
Senior Business Support Analyst Manager $176k
Courses in this Professional Certificate
Listed in the order in which they should be taken
&
From | University of British Columbia, UBCx via edX |
---|---|
Hours | 90 |
Instructors | Marlisse Silver-Sweeney, Marlisse Silver Sweeney, Eddie Davila, Elicia Salzberg, Darren Dahl, Paul Cubbon |
Language | English |
Subjects | Business Personal Development |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Online Adjunct Instructor, College of Business $51k
Business Development / Escrow Officer $71k
Revenue Cycle Business Partner Consultant $71k
Digitalization Business Developer - Factory Automation Chicago area $74k
Business Operations - Materials $75k
Business Analyst/Underwriter $76k
Senior Administrator, Business $86k
Global Business Analyst Consultant $96k
New Business Development & Technology $103k
Associate Senior Business Compensation Advisor $118k
Big Data Analytics Platform Architect and Business Intelligence Leader $143k
Senior Business Support Analyst Manager $176k
Similar Courses
Sorted by relevance