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Influence Essentials for Leadership and Marketing

Influence plays an important role in nurturing human thoughts, ideas, and concepts. As children, we are influenced by our parents, teachers, and friends. As we grow up, peer influence and other external influences play an important role in our decision making.

While influencing or being influenced is a natural phenomenon, scientific analysis and methodical application can help in shaping human behaviour. Influence is not just about the gift of the gab or talking to people, it is about taking charge and making people see, understand, and agree with one’s perspective. Influence is also about understanding the way various aspects must come together to appeal to the other person’s views & emotions. Interestingly, unlike our attempt to control, our attempt to influence may not require our conscious intent, as we influence easily by being who we are, saying what we say, and doing what we do and leading by example.

This course delineates the concept, significance, and approach to influence along with the methods, techniques, and skills of influencing for sustainable organizational success. It provides an understanding of the difference between “Power” and “Influence” and discusses various facets of influence, types of influence, consumer psychology, and how to understand and apply influence and persuasion to manage organisations and affect customer behaviour.

Thus, create a mindset that the “ability to influence” is so much more important and satisfying than the “ability to control”.

Topics Covered

* Meaning, concept, and significance of Influence

* Types and stages of Influence

* Techniques and skills associated with the process of Influence

* Customer decision-making process

* Impact of influence on the customer decision-making process

* Influencer Marketing, Concept and Types

* Role of Influencer Marketing in business

What you'll learn

  • Benefits and Future of Influencer Marketing

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Rating Not enough ratings
Length 5 weeks
Effort 2 - 4 hours per week
Starts On Demand (Start anytime)
Cost $149
From State Bank of India via edX
Instructors Lakshmi R Srinivas, Hari S Iyer, Mukti Prakash Behera, Dr. Bindu K Nambiar, Dr. Bindu K. Nambiar
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

PR Influencer $55k

Marketing Manager, Marketing Communications $56k

Marketing Specialist, Corporate Marketing $74k

Marketing Coordinator, Marketing Department $78k

Influencer Marketing Manager $87k

Marketing Manager, Interactive Marketing $92k

Marketing Coordinator, Territory Marketing $94k

Marketing Specialist, Experiential Marketing $95k

Marketing Manager, Attendee Marketing $102k

Manager, Field Marketing APAC & Influencer Relations APAC and Europe $109k

Marketing Operations, Product Management, Channel Marketing, Product Marketing $116k

Marketing Manager, Product Marketing $145k

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Rating Not enough ratings
Length 5 weeks
Effort 2 - 4 hours per week
Starts On Demand (Start anytime)
Cost $149
From State Bank of India via edX
Instructors Lakshmi R Srinivas, Hari S Iyer, Mukti Prakash Behera, Dr. Bindu K Nambiar, Dr. Bindu K. Nambiar
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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