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Marketers utilize a marketing funnel framework to visualize the process that customers go through when making a purchase. A marketing funnel is also used to choose channels and develop messages for marketing materials that:
- Introduce the product or service to the customer
- Explain to the customer how it solves a problem
- Answer questions about the product or service
- Entice the customer to purchase the product or service
Read more
Marketers utilize a marketing funnel framework to visualize the process that customers go through when making a purchase. A marketing funnel is also used to choose channels and develop messages for marketing materials that:
- Introduce the product or service to the customer
- Explain to the customer how it solves a problem
- Answer questions about the product or service
- Entice the customer to purchase the product or service
Read more
Marketers utilize a marketing funnel framework to visualize the process that customers go through when making a purchase. A marketing funnel is also used to choose channels and develop messages for marketing materials that:
- Introduce the product or service to the customer
- Explain to the customer how it solves a problem
- Answer questions about the product or service
- Entice the customer to purchase the product or service
Sharing the right materials with a customer at the right point in a marketing funnel can influence their purchasing decision by showing how it adds value to their life. Learn how to develop your own marketing funnel and use it to make decisions on what marketing channels to utilize and messages to create.
Register for this course and see more details by visiting:
OpenCourser.com/course/zzl4sl/try
What's inside
Learning objectives
- How to articulate what marketing funnels are
- How to identify and navigate the steps involved in marketing funnels
- How to identify where customers are in the marketing funnel
- How to determine the types of marketing channels to use
- How to choose what messages to use
- How to articulate what marketing funnels are
- How to identify and navigate the steps involved in marketing funnels
- How to identify where customers are in the marketing funnel
- How to determine the types of marketing channels to use
- How to choose what messages to use
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Designed for beginners who are new to marketing funnels
Builds a strong foundation for understanding a core marketing tool
Helps learners make marketing decisions about channels and materials
Develops core marketing skills for use in practice
Teaches learners how to choose the right marketing messages
Helps learners identify which steps lead to purchase decisions
Save this course
Save Try It: Marketing Funnels to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Try It: Marketing Funnels with these
activities:
Read Marketing Management
Show steps
Offers a comprehensive overview of the marketing management process and framework that will reinforce the concepts covered in this course.
View
Marketing Management
on Amazon
Show steps
-
Read the first three chapters.
-
Take notes on the key concepts and frameworks.
-
Apply the concepts to a real-world marketing campaign.
Marketing Funnel Tutorials
Show steps
Provides structured guidance on marketing funnels, complementing the course material and offering a deeper dive into key concepts.
Browse courses on
Marketing Funnels
Show steps
-
Watch the tutorial.
-
Take notes on the key points.
-
Apply the concepts to a real-world example.
Marketing Funnel Quiz
Show steps
Assesses your understanding of marketing funnels through interactive practice, highlighting areas where you may need additional focus.
Browse courses on
Marketing Funnels
Show steps
-
Take the quiz.
-
Review your answers.
-
Retake the quiz if necessary.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Create a Marketing Funnel Diagram
Show steps
Provides a visual representation of the marketing funnel, solidifying your understanding of its structure and components.
Browse courses on
Marketing Funnels
Show steps
-
Identify the stages of the marketing funnel.
-
Create a diagram that represents the funnel.
-
Label the different stages of the funnel.
-
Add arrows to show the flow of customers through the funnel.
Marketing Funnel Exercises
Show steps
Provides hands-on practice in applying marketing funnel concepts to different scenarios, improving your problem-solving skills.
Browse courses on
Marketing Funnels
Show steps
-
Read the exercise.
-
Complete the exercise.
-
Review your answers.
Develop a Marketing Plan
Show steps
Provides practical experience in applying the marketing funnel framework to a real-world product or service.
Browse courses on
Marketing Plan
Show steps
-
Identify the target audience.
-
Define the marketing objectives.
-
Develop a marketing strategy.
-
Create a marketing budget.
-
Evaluate the results of the marketing plan.
Volunteer for a Marketing Campaign
Show steps
Provides practical experience in applying marketing funnel principles to real-world campaigns, enhancing your understanding of their implementation and impact.
Browse courses on
Marketing Funnels
Show steps
-
Identify organizations that are running marketing campaigns.
-
Contact the organizations and offer your volunteer services.
-
Assist with tasks related to the marketing funnel, such as content creation, lead generation, or data analysis.
Attend a Marketing Conference
Show steps
Offers opportunities to connect with professionals in the field, learn about industry trends, and gain insights into marketing funnel implementation.
Browse courses on
Marketing Funnels
Show steps
-
Research and find a relevant marketing conference.
-
Register for the conference.
-
Attend the conference and participate in discussions.
-
Connect with other attendees and industry experts.
Write a Blog Post on Marketing Funnels
Show steps
Helps reinforce understanding of marketing funnels by requiring you to explain the concept in a clear and concise manner.
Browse courses on
Marketing Funnels
Show steps
-
Choose a specific aspect of marketing funnels to focus on.
-
Research and gather information on the topic.
-
Write a draft of the blog post.
-
Edit and revise the blog post.
-
Publish the blog post.
Read Marketing Management
Show steps
Offers a comprehensive overview of the marketing management process and framework that will reinforce the concepts covered in this course.
View
Marketing Management
on Amazon
Show steps
Show steps
Show steps
- Read the first three chapters.
- Take notes on the key concepts and frameworks.
- Apply the concepts to a real-world marketing campaign.
Marketing Funnel Tutorials
Show steps
Provides structured guidance on marketing funnels, complementing the course material and offering a deeper dive into key concepts.
Browse courses on
Marketing Funnels
Show steps
Show steps
Show steps
- Watch the tutorial.
- Take notes on the key points.
- Apply the concepts to a real-world example.
Marketing Funnel Quiz
Show steps
Assesses your understanding of marketing funnels through interactive practice, highlighting areas where you may need additional focus.
Browse courses on
Marketing Funnels
Show steps
Show steps
Show steps
- Take the quiz.
- Review your answers.
- Retake the quiz if necessary.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Create a Marketing Funnel Diagram
Show steps
Provides a visual representation of the marketing funnel, solidifying your understanding of its structure and components.
Browse courses on
Marketing Funnels
Show steps
Show steps
Show steps
- Identify the stages of the marketing funnel.
- Create a diagram that represents the funnel.
- Label the different stages of the funnel.
- Add arrows to show the flow of customers through the funnel.
Marketing Funnel Exercises
Show steps
Provides hands-on practice in applying marketing funnel concepts to different scenarios, improving your problem-solving skills.
Browse courses on
Marketing Funnels
Show steps
Show steps
Show steps
- Read the exercise.
- Complete the exercise.
- Review your answers.
Develop a Marketing Plan
Show steps
Provides practical experience in applying the marketing funnel framework to a real-world product or service.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Identify the target audience.
- Define the marketing objectives.
- Develop a marketing strategy.
- Create a marketing budget.
- Evaluate the results of the marketing plan.
Volunteer for a Marketing Campaign
Show steps
Provides practical experience in applying marketing funnel principles to real-world campaigns, enhancing your understanding of their implementation and impact.
Browse courses on
Marketing Funnels
Show steps
Show steps
Show steps
- Identify organizations that are running marketing campaigns.
- Contact the organizations and offer your volunteer services.
- Assist with tasks related to the marketing funnel, such as content creation, lead generation, or data analysis.
Attend a Marketing Conference
Show steps
Offers opportunities to connect with professionals in the field, learn about industry trends, and gain insights into marketing funnel implementation.
Browse courses on
Marketing Funnels
Show steps
Show steps
Show steps
- Research and find a relevant marketing conference.
- Register for the conference.
- Attend the conference and participate in discussions.
- Connect with other attendees and industry experts.
Write a Blog Post on Marketing Funnels
Show steps
Helps reinforce understanding of marketing funnels by requiring you to explain the concept in a clear and concise manner.
Browse courses on
Marketing Funnels
Show steps
Show steps
Show steps
- Choose a specific aspect of marketing funnels to focus on.
- Research and gather information on the topic.
- Write a draft of the blog post.
- Edit and revise the blog post.
- Publish the blog post.
Career center
Learners who complete Try It: Marketing Funnels will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
A Marketing Manager develops marketing campaigns for products and services to reach specific audiences. The marketing funnel framework is a central tool for visualizing the customer journey and making strategic marketing decisions. By taking this course, you can develop the skills to create effective marketing funnels, select the right marketing channels, and craft compelling messages that guide customers through the various stages of the funnel and ultimately drive conversions.
Marketing Specialist
Marketing Specialist
A Marketing Specialist executes marketing campaigns and initiatives to promote products and services. Understanding the marketing funnel is essential for understanding customer behavior and developing targeted marketing strategies. This course provides insights into the different stages of the marketing funnel, helping you identify customer pain points, develop engaging content, and create personalized marketing experiences that lead to desired outcomes.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager plans and executes digital marketing campaigns across various online channels. Knowledge of marketing funnels is crucial for understanding how customers interact with digital platforms and optimizing campaigns for maximum impact. This course equips you with the skills to create effective digital marketing funnels, track customer behavior, and make data-driven decisions to achieve marketing goals.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager creates and distributes valuable content to attract and engage customers. The marketing funnel framework helps guide the development of content that aligns with the customer journey and addresses their needs at different stages. This course provides insights into how to create compelling content, distribute it through appropriate channels, and track its effectiveness in driving conversions.
Social Media Manager
Social Media Manager
A Social Media Manager manages social media accounts to build brand awareness, generate leads, and engage with customers. The marketing funnel framework is essential for understanding how customers use social media and developing targeted social media campaigns. This course provides practical guidance on how to create engaging social media content, run effective social media ads, and measure the impact of social media marketing efforts.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager develops and executes marketing strategies for specific products or product lines. Knowledge of the marketing funnel is important for understanding customer needs and preferences, and for positioning products effectively in the market. This course provides insights into how to conduct market research, identify target audiences, and develop product-specific marketing funnels.
Brand Manager
Brand Manager
A Brand Manager manages and promotes a company's brand image and reputation. The marketing funnel framework helps understand how customers perceive and interact with a brand throughout their journey. This course can provide valuable insights into how to build a strong brand identity, develop brand messaging, and manage brand perception.
Advertising Manager
Advertising Manager
An Advertising Manager plans and executes advertising campaigns across various media channels. Understanding the marketing funnel is important for selecting the right advertising channels and developing effective advertising messages. This course provides guidance on how to develop advertising strategies, create compelling ad campaigns, and measure the effectiveness of advertising efforts.
Public relations manager
Public relations manager
A Public Relations Manager manages a company's public image and reputation. Knowledge of the marketing funnel can help understand how different audiences perceive the company and its products or services. This course provides insights into how to build relationships with media outlets, develop effective public relations campaigns, and manage reputation in the face of crises.
Sales Manager
Sales Manager
A Sales Manager leads and manages a team of sales professionals to achieve sales targets. Understanding the marketing funnel is important for aligning sales strategies with marketing efforts and for understanding customer buying behavior. This course provides guidance on how to develop sales strategies, manage sales teams, and close deals effectively.
Business Development Manager
Business Development Manager
A Business Development Manager identifies and develops new business opportunities for a company. Knowledge of the marketing funnel can help understand customer needs and identify potential markets. This course provides insights into how to conduct market research, identify target markets, and develop business development strategies.
Market Researcher
Market Researcher
A Market Researcher conducts research to gather data on customer needs, preferences, and behavior. Understanding the marketing funnel is important for designing research studies and interpreting research findings. This course may provide insights into how to conduct market research, analyze data, and make recommendations based on research findings.
Customer Success Manager
Customer Success Manager
A Customer Success Manager ensures that customers have a positive experience with a company's products or services. Knowledge of the marketing funnel can help understand customer needs and identify opportunities to improve customer satisfaction. This course may provide insights into how to manage customer relationships, resolve customer issues, and drive customer retention.
Project Manager
Project Manager
A Project Manager plans and executes projects to achieve specific goals. Understanding the marketing funnel may be useful for managing projects related to marketing campaigns or product launches. This course may provide insights into how to plan and manage projects, allocate resources, and track progress.
Data Analyst
Data Analyst
A Data Analyst collects and analyzes data to identify trends and patterns. Understanding the marketing funnel may be useful for analyzing marketing data and providing insights to improve marketing campaigns. This course may provide insights into how to collect and analyze data, interpret results, and make data-driven recommendations.
For more career information including salaries, visit:
OpenCourser.com/course/zzl4sl/try
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Try It: Marketing Funnels.
Save
Provides a foundational overview of marketing and brand management principles from strategy to implementation. It includes numerous case studies from different industries and markets and is regularly updated to stay current with the latest trends and best practices.
Introduces the concept of the lean startup, a customer-focused approach to building and testing new products and services. It emphasizes the use of data and experimentation to make better decisions.
Save
Provides a practical framework for acquiring customers. It covers topics such as developing a customer acquisition strategy, testing different marketing channels, and measuring results.
Save
Explores the psychological principles underlying persuasion. It explains how to use these principles to influence people's thoughts, feelings, and behaviors.
Discusses the challenges that large companies face when disruptive technologies emerge. It provides guidance on how to avoid the innovator's dilemma and stay ahead of the competition.
Save
Provides a framework for evaluating the quality of a strategy. It explains the difference between good and bad strategies and offers advice on how to develop effective strategies.
Provides a concise overview of the foundational concepts of business and management. It is written in a clear and accessible style, making it suitable for beginners.
Provides a practical guide to building and launching products using the lean product development process.
Discusses the challenges of marketing and selling products to mainstream customers. It provides guidance on how to cross the chasm between early adopters and mainstream customers.
Provides practical advice on how to build and manage a successful startup company. It is written by a successful entrepreneur and venture capitalist.
Save
Discusses the importance of innovation and how to create a successful business by building a unique product or service.
This ancient Chinese military treatise offers insights into strategy and leadership.
Save
This classic work of political philosophy offers insights into the nature of power and the art of statecraft.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/zzl4sl/try
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Effort
1 to 2 hours per week for 1 week
Level
Introductory
Via
edX
Institution
edX
Instructor
edX Boot Camps
Language
English
Transcript
English
Good to know
Designed for beginners who are new to marketing funnels
Builds a strong foundation for understanding a core marketing tool
Helps learners make marketing decisions about channels and materials
Develops core marketing skills for use in practice
Teaches learners how to choose the right marketing messages
Helps learners identify which steps lead to purchase decisions
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