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Rita Dwan

We make thousands of decisions each day, though we may not always be consciously aware of each one. Many decisions seem straightforward—when to wake up, what to eat, what to wear, what activities to do—but research suggests that even simple decisions are influenced by other people and by the context in which the decisions are made. More significant decisions such as who we befriend, who we choose as a long-term partner, and what career we pursue are similarly influenced by psychological factors. ****

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We make thousands of decisions each day, though we may not always be consciously aware of each one. Many decisions seem straightforward—when to wake up, what to eat, what to wear, what activities to do—but research suggests that even simple decisions are influenced by other people and by the context in which the decisions are made. More significant decisions such as who we befriend, who we choose as a long-term partner, and what career we pursue are similarly influenced by psychological factors. ****

This course will separate the varied psychological factors that affect decisions into several categories. Some psychological factors are intrapersonal, meaning they occur in our own mind. These include cognitive factors such as schemas and attributions, and motivational factors such as the influence of psychological needs. Other factors are interpersonal, acknowledging that other people have powerful influences on our decisions. Another section focuses on the unique influence of group dynamics, suggesting our decisions are influenced by conformity, groupthink, and group polarization. Finally, we cover intergroup influences on decision making, such as prejudice and discrimination.

The goal of this course is to introduce you to the many psychological influences on decision making. Knowing more about the psychological factors underlying decision making will help you make more informed decisions and help you analyze how other people make decisions and the factors that contribute to those decisions. If you are an employee, this course can help you understand how your supervisor makes decisions and how you can affect those decisions. If you are a parent, the course can help you better understand the factors that affect your children’s decision making and perhaps help you shape their decision making. A better understanding of the psychological influences on decision making can help improve decision making in personal and professional lives.

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Learning objectives

  • Discuss the role of decision making in everyday life.
  • Distinguish between intrapersonal and interpersonal influences on decision making.
  • Describe the cognitive processes that affect decision making.
  • Describe the motivational processes that affect decision making.
  • Identify the ways decision making can be influenced by what other individuals say and do.
  • Discuss how group dynamics affect decision making.
  • Describe how intergroup relations can affect decision making.

Syllabus

Cognitive Influences on Decision Making
Schemas
Heuristics and Biases
Attribution
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Affect and Decision Making
Attitudes and Decisions
Motivational Influences on Decision Making
Impressions and Decisions
Need for Affiliation
Need for Consistency
Influence of Other Individuals on Decision Making
Arguments and Persuasion
Compliance and Obedience
Influence of Groups on Decision Making
Conformity
Groupthink
Group Polarization
Deindividuation
Intergroup Influences on Decision Making
Stereotypes
Prejudice
Discrimination

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for those who are new to psychology and want to broaden their understanding of how it influences decision making
Good for students who want to improve their understanding of how psychology affects decision-making in personal and professional situations
Helpful for those interested in understanding the psychological factors that influence their own and others' decision-making processes
Provides a comprehensive overview of the psychological factors that influence decision-making, making it suitable for individuals in various fields
Instructors are recognized for their expertise in psychology, enhancing the course's credibility
Covers a wide range of topics, from cognitive and motivational influences to group and intergroup influences, providing a well-rounded understanding of decision-making

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Psychological Influences on Decision Making with these activities:
Review high school-level psychology
Reinforce core psychological concepts covered in high school to establish a strong foundation for the course.
Browse courses on Psychology
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  • Review notes, textbooks, or online resources from high school psychology.
  • Take practice quizzes or tests to assess your understanding.
  • Identify areas where you need further review.
Read 'Thinking, Fast and Slow' by Daniel Kahneman
Delve into the groundbreaking work of Daniel Kahneman to gain insights into the cognitive and emotional processes that influence decision-making.
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  • Read the book and take notes on key concepts and examples.
  • Reflect on how these concepts apply to your personal decision-making experiences.
Solve case studies or practice problems
Apply psychological principles to real-world scenarios to enhance your problem-solving skills in decision making.
Browse courses on Case Studies
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  • Find case studies or practice problems related to decision making.
  • Analyze the case study and identify the psychological factors involved.
  • Develop solutions based on your understanding of these factors.
  • Evaluate the effectiveness of your solutions.
Two other activities
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Create a decision-making flowchart
Develop a visual representation of the decision-making process, fostering a deeper understanding of the various factors and steps involved.
Browse courses on Decision Making
Show steps
  • Identify a specific decision-making scenario or problem.
  • Brainstorm the key factors and steps involved in making the decision.
  • Create a flowchart that outlines the decision-making process, including the different paths and outcomes.
  • Review and refine the flowchart to ensure clarity and accuracy.
Attend a conference or workshop on decision science
Engage with experts and professionals in the field of decision science to gain insights and expand your network.
Show steps
  • Research and identify relevant conferences or workshops.
  • Register and attend the event.
  • Actively participate in sessions and discussions.
  • Connect with other attendees and professionals.

Career center

Learners who complete Psychological Influences on Decision Making will develop knowledge and skills that may be useful to these careers:
Psychologist
As a Psychologist, you will rely on an understanding of the psychological factors that influence decision making in order to help your clients improve their mental health and well-being. This course can help you develop the skills you need to assess and treat clients with decision-making difficulties, as well as to develop interventions to help them make better decisions.
Human Resources Manager
In your role as a Human Resources Manager, you will need to understand the psychological factors that influence decision making in order to create and implement effective HR policies and practices. This course can help you develop the skills you need to recruit, hire, and retain top talent, as well as to manage employee performance and resolve conflict.
Consultant
As a Consultant, you will need to understand the psychological factors that influence decision making in order to help your clients solve problems and achieve their goals. This course can help you develop the skills you need to gather data, analyze information, and make recommendations to clients.
Marketing Manager
As a Marketing Manager, you will need to understand the psychological factors that influence decision making in order to create and implement effective marketing campaigns. This course can help you develop the skills you need to understand your target market, develop marketing messages, and measure the effectiveness of your campaigns.
Sales Manager
As a Sales Manager, you will need to understand the psychological factors that influence decision making in order to close deals and build relationships with customers. This course can help you develop the skills you need to identify customer needs, build rapport, and negotiate effectively.
UX Designer
As a UX Designer, you will need to understand the psychological factors that influence decision making in order to create user-friendly and intuitive interfaces. This course can help you develop the skills you need to understand user behavior, design prototypes, and evaluate the effectiveness of your designs.
Business Analyst
As a Business Analyst, you will need to understand the psychological factors that influence decision making in order to analyze business processes and make recommendations for improvement. This course can help you develop the skills you need to gather data, analyze information, and make recommendations to stakeholders.
Product Manager
As a Product Manager, you will need to understand the psychological factors that influence decision making in order to develop and launch successful products. This course can help you develop the skills you need to understand your target market, define product requirements, and manage the product development process.
Lawyer
As a Lawyer, you will need to understand the psychological factors that influence decision making in order to build strong cases and advocate for your clients. This course can help you develop the skills you need to research the law, analyze evidence, and present your arguments effectively.
Journalist
As a Journalist, you will need to understand the psychological factors that influence decision making in order to write compelling and informative stories. This course can help you develop the skills you need to gather information, analyze data, and write clearly and concisely.
Teacher
As a Teacher, you will need to understand the psychological factors that influence decision making in order to create effective lesson plans and teach your students effectively. This course can help you develop the skills you need to understand your students' needs, develop engaging lesson plans, and manage your classroom.
Social Worker
As a Social Worker, you will need to understand the psychological factors that influence decision making in order to help your clients overcome challenges and achieve their goals. This course can help you develop the skills you need to assess clients' needs, develop treatment plans, and provide support and guidance.
Police Officer
As a Police Officer, you will need to understand the psychological factors that influence decision making in order to interact with the public safely and effectively. This course can help you develop the skills you need to de-escalate conflict, make quick decisions, and use force appropriately.
Firefighter
As a Firefighter, you will need to understand the psychological factors that influence decision making in order to stay safe and make quick decisions in dangerous situations. This course can help you develop the skills you need to assess risks, make quick decisions, and work effectively as part of a team.
EMT
As an EMT, you will need to understand the psychological factors that influence decision making in order to provide emergency medical care quickly and effectively. This course can help you develop the skills you need to assess patients, make quick decisions, and work effectively as part of a team.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Psychological Influences on Decision Making.
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**Thinking, Fast and Slow** explores the two systems of thinking: System 1 is fast, intuitive, and emotional; System 2 is slow, deliberate, and rational. Kahneman argues that System 1 often leads us to make errors in judgment, and that we should learn to rely more on System 2.
**Predictably Irrational** book about the irrational ways that we make decisions. Ariely argues that we are often driven by emotions and biases, rather than by logic and reason. can help you to understand the psychological factors that influence your decisions, and to make better choices.
**Influence** book about the psychology of persuasion. Cialdini identifies six principles of influence: reciprocity, liking, authority, social proof, scarcity, and urgency. can help you to understand how to persuade others, and to resist being persuaded by others.
**The Happiness Advantage** book about the power of positive psychology. Achor argues that happiness is not just a feeling, but a skill that can be learned. can help you to understand how to increase your happiness and well-being.
**Quiet** book about the power of introverts. Cain argues that introverts are often undervalued in society, and that we need to learn to appreciate their unique strengths. can help you to understand the challenges and rewards of being an introvert.
**Nudge** book about the power of choice architecture. Thaler and Sunstein argue that we can use our knowledge of human behavior to design choices that make it easier for people to make good decisions. can help you to understand how to use nudges to improve your own decision making.
**The Righteous Mind** book about the moral psychology of liberals and conservatives. Haidt argues that liberals and conservatives have different moral intuitions, and that these intuitions shape their political views. can help you to understand the different moral perspectives of liberals and conservatives.
**The Paradox of Choice** book about the negative consequences of having too many choices. Schwartz argues that too much choice can lead to anxiety, paralysis, and dissatisfaction. can help you to understand the challenges of making good decisions in a world of too many options.
**Thinking and Deciding** textbook that provides a comprehensive overview of the psychology of decision making. can help you to understand the different models of decision making, and the factors that influence our decisions.
**Decision Making and Problem Solving** textbook that provides a comprehensive overview of the psychology of decision making and problem solving. can help you to understand the different models of decision making and problem solving, and the factors that influence our decisions and solutions.
**Judgment and Decision Making** textbook that provides a comprehensive overview of the psychology of judgment and decision making. can help you to understand the different models of judgment and decision making, and the factors that influence our judgments and decisions.
**Behavioral Decision Making** textbook that provides a comprehensive overview of the psychology of behavioral decision making. can help you to understand the different models of behavioral decision making, and the factors that influence our decisions.
**Cognitive Psychology** textbook that provides a comprehensive overview of the field. can help you to understand the psychological factors that influence our thoughts, feelings, and behaviors.
**Social Influence** textbook that provides a comprehensive overview of the psychology of social influence. can help you to understand the different models of social influence, and the factors that influence our thoughts, feelings, and behaviors in social situations.

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