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Fractal Analytics
This course discusses the biases and limitations of the human brain ,strategies to overcome these biases, and critically analyzes data while making decisions and recommendations.
Analyzing data effectively and objectively is a long journey and the first step is to be aware of these biases, prejudices and perceptions.
By the end of this course, you would develop a deep understanding of the biases that affect human decision making and the methodologies to apply in countering these biases. You will also be equipped with frameworks for effective decision-making.
Read more
This course discusses the biases and limitations of the human brain ,strategies to overcome these biases, and critically analyzes data while making decisions and recommendations.
Analyzing data effectively and objectively is a long journey and the first step is to be aware of these biases, prejudices and perceptions.
By the end of this course, you would develop a deep understanding of the biases that affect human decision making and the methodologies to apply in countering these biases. You will also be equipped with frameworks for effective decision-making.
Read more
This course discusses the biases and limitations of the human brain ,strategies to overcome these biases, and critically analyzes data while making decisions and recommendations.
Analyzing data effectively and objectively is a long journey and the first step is to be aware of these biases, prejudices and perceptions.
By the end of this course, you would develop a deep understanding of the biases that affect human decision making and the methodologies to apply in countering these biases. You will also be equipped with frameworks for effective decision-making.
Enroll in this course to uncover the intricacies of human decision making and embark on an exploration of human decision making. No previous experience required
Register for this course and see more details by visiting:
OpenCourser.com/course/ngv5vc/human
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What's inside
Syllabus
Why Decision Making is Hard
Perceptions, prejudices, and biases greatly impact human decision making. These factors influence how we interpret information and can lead to errors in judgment. When presented with data, humans tend to selectively process it based on their existing beliefs, resulting in biased decision making. Overcoming these challenges is essential for making better decisions. By recognizing the need for assistance and utilizing tools to mitigate biases, individuals can improve their decision-making abilities and make more informed choices.
Read more
Syllabus
Why Decision Making is Hard
Perceptions, prejudices, and biases greatly impact human decision making. These factors influence how we interpret information and can lead to errors in judgment. When presented with data, humans tend to selectively process it based on their existing beliefs, resulting in biased decision making. Overcoming these challenges is essential for making better decisions. By recognizing the need for assistance and utilizing tools to mitigate biases, individuals can improve their decision-making abilities and make more informed choices.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Appeals to a broad audience as it does not assume prior experience or knowledge
Introduces students to biases that hinder decision-making, empowering them to make more informed choices
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Reviews summary
Practical insights into human decision biases
According to learners, this course offers a clear and accessible introduction to human decision-making and its biases. Many found the content highly relevant and impactful, providing practical frameworks and mental checklists that foster increased self-awareness and can be immediately applied in both professional and personal contexts. The 12 Angry Men case study is frequently highlighted as a brilliant and engaging way to illustrate group dynamics. However, some students with prior knowledge found the course too theoretical or basic, lacking deeper academic rigor or advanced strategies. A few also noted that more interactive exercises or hands-on scenarios would enhance the learning experience, and the "data in decision making" module could be more robust with concrete examples.
The '12 Angry Men' case study is highly effective and engaging.
"The 12 Angry Men case study was brilliant and really brought the group dynamics to life."
"The course covered interesting topics, and the case study was engaging."
"The '12 Angry Men' module was good, but perhaps more diverse case studies would be beneficial."
"A very useful course, especially for understanding how data and perception shape our decisions. The case study on 12 Angry Men was well done."
Concepts are explained simply, making complex topics easy to grasp.
"The concepts of cognitive biases and their impact on decision-making were explained with incredible clarity."
"The simple, clear explanations of complex biases were outstanding. I feel much more confident in identifying and mitigating biases..."
"Exceptional course! The explanations were crystal clear, and the case study was brilliantly used. I feel empowered to make more rational decisions."
"I found it to be a great awareness builder for everyday decision-making due to its clear presentation."
Provides useful tools and strategies for real-world decision-making.
"I particularly appreciated the practical frameworks provided; I've already started applying them in my work."
"The 'mental checklist' is a game-changer. I feel much more equipped to make informed choices now."
"This course significantly improved my self-awareness regarding my own biases. The frameworks for countering biases are genuinely useful."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
The module on data in decision-making felt underdeveloped.
"The 'algorithms can help' section felt underdeveloped. I was expecting more practical tools for data-driven decision making."
"The 'data in decision making' section was particularly weak in my opinion, not providing enough actionable insights beyond general statements."
"It's an okay course. I felt that the 'data in decision making' module was too brief and didn't provide enough depth on how algorithms specifically aid or bias decisions."
Could benefit from more interactive exercises and hands-on scenarios.
"I was hoping for more hands-on exercises or real-world problem-solving scenarios."
"I think a bit more interaction or quizzes throughout the lectures would have made it even more engaging."
"The lectures were somewhat dry, and I struggled to stay engaged. While the content is relevant, the delivery could be improved."
"The course touches on important topics, but I expected more examples or exercises to solidify the learning."
May be too basic or theoretical for those with prior knowledge.
"Very disappointing. Much of the content felt like common sense or things I'd already read in popular science books."
"Extremely basic. If you've read any popular book on behavioral economics, you won't learn anything new."
"While the 'no previous experience required' is true, some parts felt a bit surface-level. I would have liked more advanced strategies..."
"I, as someone with some background in psychology, found it a bit too basic in parts. Good for a general overview."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Human Decision Making and its Biases with these
activities:
Read 'Thinking, Fast and Slow' by Daniel Kahneman
Show steps
Deepen your understanding of cognitive biases and decision-making processes by delving into Daniel Kahneman's seminal work.
View
Noise: A Flaw in Human Judgment
on Amazon
Show steps
-
Read and reflect on the key concepts presented in the book.
-
Identify biases discussed in the book and relate them to real-life scenarios.
-
Apply the principles of behavioral economics to improve decision-making.
Read 'The Undoing Project' by Michael Lewis
Show steps
Gain insights into the history and evolution of behavioral economics and cognitive biases through Michael Lewis' engaging narrative.
View
Going Infinite: The Rise and Fall of a New...
on Amazon
Show steps
-
Read and reflect on the key concepts presented in the book.
-
Identify the biases discussed in the book and their implications for decision-making.
-
Consider how the insights gained from the book can be applied to your own decision-making processes.
Explore online tutorials on cognitive biases and their impact on decision-making
Show steps
Enhance your knowledge of cognitive biases and their impact on decision-making by engaging with informative online tutorials.
Browse courses on
Cognitive Biases
Show steps
-
Identify reputable online resources and tutorials.
-
Review the tutorials to gain insights into cognitive biases.
-
Apply the concepts learned to real-life decision-making situations.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Organize and review course materials
Show steps
Stay organized and improve your understanding of course concepts by compiling and reviewing notes, assignments, and other materials.
Show steps
-
Gather and organize notes, assignments, and other course materials.
-
Review the materials regularly to reinforce learning.
-
Identify areas where further clarification is needed.
Practice using the Bayes' theorem
Show steps
Ground your understanding of the Bayes' theorem with practice drills to enhance your data analysis and decision-making abilities.
Browse courses on
Bayes' Theorem
Show steps
-
Review the fundamental principles of probability.
-
Study various applications of Bayes' theorem.
-
Solve practice problems involving Bayes' theorem.
Participate in a group decision-making project
Show steps
Experience the dynamics of group decision-making by actively participating in a project that involves diverse perspectives and viewpoints.
Browse courses on
Communication
Show steps
-
Join a group of peers working on a decision-making project.
-
Contribute your ideas and perspectives to the group discussions.
-
Work together to analyze data and identify potential biases.
-
Reach a consensus on a decision and develop a plan of action.
-
Reflect on your experiences and identify areas for improvement in group decision-making.
Develop a decision-making framework for a specific business case
Show steps
Test your decision-making skills by applying them to a real-world business case and creating a comprehensive framework to guide your analysis.
Browse courses on
Decision-Making
Show steps
-
Identify a specific business case to work on.
-
Gather relevant data and information.
-
Analyze the data and identify potential biases.
-
Develop a decision-making framework.
-
Present your framework and recommendations to stakeholders.
Read 'Thinking, Fast and Slow' by Daniel Kahneman
Show steps
Deepen your understanding of cognitive biases and decision-making processes by delving into Daniel Kahneman's seminal work.
View
Noise: A Flaw in Human Judgment
on Amazon
Show steps
Show steps
Show steps
- Read and reflect on the key concepts presented in the book.
- Identify biases discussed in the book and relate them to real-life scenarios.
- Apply the principles of behavioral economics to improve decision-making.
Read 'The Undoing Project' by Michael Lewis
Show steps
Gain insights into the history and evolution of behavioral economics and cognitive biases through Michael Lewis' engaging narrative.
View
Going Infinite: The Rise and Fall of a New...
on Amazon
Show steps
Show steps
Show steps
- Read and reflect on the key concepts presented in the book.
- Identify the biases discussed in the book and their implications for decision-making.
- Consider how the insights gained from the book can be applied to your own decision-making processes.
Explore online tutorials on cognitive biases and their impact on decision-making
Show steps
Enhance your knowledge of cognitive biases and their impact on decision-making by engaging with informative online tutorials.
Browse courses on
Cognitive Biases
Show steps
Show steps
Show steps
- Identify reputable online resources and tutorials.
- Review the tutorials to gain insights into cognitive biases.
- Apply the concepts learned to real-life decision-making situations.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Organize and review course materials
Show steps
Stay organized and improve your understanding of course concepts by compiling and reviewing notes, assignments, and other materials.
Show steps
Show steps
Show steps
- Gather and organize notes, assignments, and other course materials.
- Review the materials regularly to reinforce learning.
- Identify areas where further clarification is needed.
Practice using the Bayes' theorem
Show steps
Ground your understanding of the Bayes' theorem with practice drills to enhance your data analysis and decision-making abilities.
Browse courses on
Bayes' Theorem
Show steps
Show steps
Show steps
- Review the fundamental principles of probability.
- Study various applications of Bayes' theorem.
- Solve practice problems involving Bayes' theorem.
Participate in a group decision-making project
Show steps
Experience the dynamics of group decision-making by actively participating in a project that involves diverse perspectives and viewpoints.
Browse courses on
Communication
Show steps
Show steps
Show steps
- Join a group of peers working on a decision-making project.
- Contribute your ideas and perspectives to the group discussions.
- Work together to analyze data and identify potential biases.
- Reach a consensus on a decision and develop a plan of action.
- Reflect on your experiences and identify areas for improvement in group decision-making.
Develop a decision-making framework for a specific business case
Show steps
Test your decision-making skills by applying them to a real-world business case and creating a comprehensive framework to guide your analysis.
Browse courses on
Decision-Making
Show steps
Show steps
Show steps
- Identify a specific business case to work on.
- Gather relevant data and information.
- Analyze the data and identify potential biases.
- Develop a decision-making framework.
- Present your framework and recommendations to stakeholders.
Career center
Learners who complete Human Decision Making and its Biases will develop knowledge and skills
that may be useful to these careers:
Data Analyst
Data Analyst
Data Analysts use their understanding of data, data analysis, and statistical techniques to improve business outcomes. This course may be useful for Data Analysts because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Data Analysts make better decisions, and improve their ability to present data and insights to stakeholders.
Data Scientist
Data Scientist
Data Scientists use their knowledge of data, data science, and machine learning to solve business problems. This course may be useful for Data Scientists because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Data Scientists make better decisions, and improve their ability to develop and deploy machine learning models.
Business Analyst
Business Analyst
Business Analysts use their understanding of business and data to improve business outcomes. This course may be useful for Business Analysts because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Business Analysts make better decisions, and improve their ability to analyze data and provide insights to stakeholders.
Management Consultant
Management Consultant
Management Consultants use their knowledge of business and data to help organizations improve their performance. This course may be useful for Management Consultants because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Management Consultants make better decisions, and improve their ability to advise clients.
Product Manager
Product Manager
Product Managers use their understanding of customers and data to develop and launch new products. This course may be useful for Product Managers because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Product Managers make better decisions, and improve their ability to develop products that meet the needs of customers.
Marketing Manager
Marketing Manager
Marketing Managers use their understanding of customers and data to develop and execute marketing campaigns. This course may be useful for Marketing Managers because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Marketing Managers make better decisions, and improve their ability to develop marketing campaigns that are effective at reaching and persuading customers.
Sales Manager
Sales Manager
Sales Managers use their understanding of customers and data to develop and execute sales strategies. This course may be useful for Sales Managers because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Sales Managers make better decisions, and improve their ability to develop sales strategies that are effective at closing deals.
Human Resources Manager
Human Resources Manager
Human Resources Managers use their understanding of people and data to manage and develop employees. This course may be useful for Human Resources Managers because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Human Resources Managers make better decisions, and improve their ability to manage and develop employees.
Operations Manager
Operations Manager
Operations Managers use their understanding of business and data to improve the efficiency and effectiveness of operations. This course may be useful for Operations Managers because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Operations Managers make better decisions, and improve their ability to manage and improve operations.
Financial Analyst
Financial Analyst
Financial Analysts use their understanding of finance and data to analyze and make recommendations on investments. This course may be useful for Financial Analysts because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Financial Analysts make better decisions, and improve their ability to analyze and make recommendations on investments.
Behaviorist
Behaviorist
Behaviorists use their understanding of human behavior to design and implement programs to change behavior. This course may be useful for Behaviorists because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Behaviorists make better decisions, and improve their ability to design and implement programs to change behavior.
Cognitive Psychologist
Cognitive Psychologist
Cognitive Psychologists use their understanding of how the human mind works to study and improve human cognition. This course may be useful for Cognitive Psychologists because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Cognitive Psychologists make better decisions, and improve their ability to study and improve human cognition.
Educational Psychologist
Educational Psychologist
Educational Psychologists use their understanding of how people learn to design and implement educational programs. This course may be useful for Educational Psychologists because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Educational Psychologists make better decisions, and improve their ability to design and implement educational programs.
Policy Analyst
Policy Analyst
Policy Analysts use their understanding of policy and data to analyze and make recommendations on policy. This course may be useful for Policy Analysts because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help Policy Analysts make better decisions, and improve their ability to analyze and make recommendations on policy.
User Experience Researcher
User Experience Researcher
User Experience Researchers use their understanding of users and data to design and improve user experiences. This course may be useful for User Experience Researchers because it can help them learn about the biases that affect human decision making, and how to overcome these biases. This can help User Experience Researchers make better decisions, and improve their ability to design and improve user experiences.
For more career information including salaries, visit:
OpenCourser.com/course/ngv5vc/human
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Human Decision Making and its Biases.
Save
Explores the two systems of thinking, providing a comprehensive framework for understanding human decision-making and biases.
Save
An engaging exploration of the irrational behaviors people exhibit when making decisions, highlighting how biases influence choices.
A practical guide to clear thinking, providing 99 short chapters on cognitive biases and strategies to overcome them.
Save
An exploration of the psychology of persuasion, providing insights into how people are influenced and how to make more effective decisions.
Save
A discussion of how to design choices and environments to encourage positive behaviors without restricting freedom.
An examination of the downside of excessive choice, highlighting the challenges and decision-making paralysis it can create.
An exploration of how judgment and biases affect decision-making in managerial settings, providing practical strategies to mitigate their impact.
A unique perspective on decision-making that draws parallels between algorithms and human decision-making processes.
Save
An exploration of the science behind habits and how they shape our decisions, providing strategies to change habits and improve decision-making.
A comprehensive overview of cognitive processes involved in decision-making, providing theoretical frameworks and empirical findings.
Save
An investigation into the science of willpower and self-control, providing practical strategies to improve decision-making and overcome biases.
Save
A guide to probabilistic thinking and decision-making, drawing insights from poker and other games of chance.
Save
A popular science book that explores the neuroscience of decision-making, providing insights into the brain's role in shaping our choices.
A classic work on the philosophy of science, providing a framework for evaluating and making decisions based on evidence.
Save
A comprehensive treatise on decision-making theory and practice, providing advanced techniques and frameworks for complex decision-making problems.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ngv5vc/human
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Effort
5 weeks of study, 3-4 hours/week
Level
Introductory
Via
Coursera
Institution
Fractal Analytics
Instructor
Fractal Analytics
Language
English
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This course belongs to a
collection
called
Fractal Data Science . It's comprised of seven courses:
- Advanced Machine Learning Algorithms
- Foundations of Machine Learning
- Structured Approach to Problem Solving
- Insights of Power BI
- Data Analysis Using SQL
- Python for Data Science
- Human Decision Making and its Biases (viewing)
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