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Selling to Chinese Consumers

Doing Business in China,

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
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Rating 4.5 based on 13 ratings
Length 5 weeks
Effort 4 weeks of study, 3 hours/week
Starts Jun 26 (45 weeks ago)
Cost $49
From The Chinese University of Hong Kong via Coursera
Instructor Prof. Letty Kwan
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy

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What people are saying

as e-light - rerecord

the professor does not know how to pronounce the word ELITE it is not pronounced as E-LIGHT - rerecord the videosbeyond that, asking people to design a poster is fucking stupid.

much on conceptual things

I like how it has a localised approach and does not depend to much on conceptual things.

good entry marketing class

great course , well explained , clear and interesting interviews Excellent course to learn about Chinese consumers and China market This is a very good entry marketing class for those who would like to know how about how to enter Chinese market.It was my first to to use peer grading system and it helps me to understand what are important elements in each assignments.

it also gives

It also gives me feedback from other student and it helps me to understand how my idea is perceived and valued outside classrooms.

critiqued by retards

beyond that, being critiqued by retards on your assignments is stupid.

funny at time

The course had some great videos that were well presented (albeit some of the pronunciation was funny at time, Chinglish!)

valued outside classrooms

being critiqued

buy products

Good course, learnt a lot about the Chinese way of doing business and how and why Chinese consumers buy products.

everyone aiming

Highly recommend for everyone aiming to start or develop a business in China!

feedback from

presented ( albeit some

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Assistant Chinese Teacher Lead $17k

Chinese Teacher 3 $43k

Long Term Chinese Substitute Teacher $43k

Guest Chinese Teacher $44k

Language Teacher- Mandarin Chinese $48k

Chinese-Mandarin Teacher (AP Test Preparation) $58k

Chinese Affairs advisor, speaker $62k

Chinese (Mandarin) Translator $68k

Assistant Chinese Tutor $71k

Assistant Instructor of Chinese $98k

API Chinese Law Clerk $100k

Assistant Chinese Instructor $118k

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Rating 4.5 based on 13 ratings
Length 5 weeks
Effort 4 weeks of study, 3 hours/week
Starts Jun 26 (45 weeks ago)
Cost $49
From The Chinese University of Hong Kong via Coursera
Instructor Prof. Letty Kwan
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy

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