Doing Business in China Capstone from Coursera

What's inside

Syllabus

Module 0

Welcome to the "Doing Business in China" Capstone Project! We've used this course shell to bring you the resources and tools you need to complete your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone.

Module 1

The first task now is you'll write your Description of the product you will develop further in a full opportunity analysis for your final project. You should specify how bringing the project into China fits the company. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of three of your peers.

Module 2

In this Module, you'll write your Strategic Plan for your product that will be part of your final project. Because determining who, where and how to enter China is critical to the success of your capstone, you'll have the opportunity to get feedback on the appropriateness and analytical strength of your strategic plan before you submit it as part of your final project. Once you submit your idea, please review the Strategic Plans of three of your peers.

Module 3

In this Module, you'll write your Marketing Plan for your product that will be part of your final project. Because determining who the audience is for a product, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit it as part of your final project. Once you submit your idea, please review the Marketing Plans of three of your peers.

Module 4

Use this week to bring your project together and complete the Business Plan. Then, develop a 1-min video pitch presentation to sell your business plan to the management team of the company of the product you selected. Find someone you trust to review your work and offer feedback. Use the forums to see if your peers will help you out. Once you submit your plan and presentation, please review the work of at least three of your peers. We can't wait to see what you've come up with!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches business skills for doing business in China, which is standard in industry

Guided by professors recognized for their work in doing business in China

Develops business consulting skills for working with established companies

Reviews summary

Well received course on business in china

Learners say this well received course titled "Doing Business in China Capstone" offers good content and is engaging. Students took note of interesting lectures and helpful assignments. Reviewers commented that this course was very good and helpful in developing the knowledge needed to interact with the important Chinese market.

Students found that the lectures were engaging

"The course was very engaging."

"The lectures were interesting."

Students noted that this course was important for business

"This course is helpful for anyone who wants to do business in China."

"The course helped me understand the challenges of doing business in China."

Learners found this course's content helpful

"This course helped me understand different concepts."

"The content was good."

"The information was very helpful."

Some students expressed concern about the time it took for their work to be graded

"The grading took too long."

"I think moderators must pay more attention to grading time."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Doing Business in China Capstone with these activities:

Join a Study Group for Doing Business in China

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Joining a study group can help you stay motivated and accountable, and it can be a great way to learn from other students.

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Find a study group or create your own.
Meet with your study group regularly to discuss the course material.

Read 'Doing Business in China for Dummies'

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This book provides a comprehensive overview of the Chinese market and business culture.

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Read the book.

Review Business Strategies

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Reviewing business strategies can help you develop a solid foundation for understanding the complexities of doing business in China.

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Read articles and books on business strategy.
Attend a workshop or webinar on business strategy.

Five other activities

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Identify a Product for China

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Identifying a product for China will help you apply your knowledge of the Chinese market and develop a business plan.

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Research the Chinese market to identify potential opportunities.
Analyze the competition and identify market gaps.
Develop a product that meets the needs of the Chinese market.

Develop a Marketing Plan

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Developing a marketing plan will help you create a roadmap for promoting your product in China.

Browse courses on Marketing Plan

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Follow a tutorial on marketing plan development.
Attend a workshop or webinar on marketing in China.

Write a Business Plan

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Writing a business plan will help you articulate your business vision and strategy.

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Outline the key components of your business plan.
Write the executive summary.
Develop the financial projections.
Write the main body of the business plan.

Participate in a Business Plan Competition

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Participating in a business plan competition can help you refine your business plan and get feedback from potential investors.

Browse courses on Pitching

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Research business plan competitions and identify a few that you would like to participate in.
Develop a strong business plan that meets the competition guidelines.
Practice pitching your business plan to potential investors.
Attend the business plan competition and pitch your plan to the judges.

Attend a Business Networking Event in China

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Attending a business networking event in China can help you connect with potential investors, partners, and customers.

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Research business networking events in China.
Attend an event that is relevant to your business interests.
Network with other attendees and exchange contact information.

Career center

Learners who complete Doing Business in China Capstone will develop knowledge and skills that may be useful to these careers:

International Business Consultant

International Business Consultants help companies expand their operations into new markets. They work with clients to develop market entry strategies, identify opportunities, and manage risk. Doing Business in China Capstone would be a valuable course for International Business Consultants who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be essential for consultants who are working on projects related to China.

See salaries and explore the career path for International Business Consultant

Entrepreneur

Entrepreneurs start and run their own businesses. They are responsible for all aspects of their business, including developing products or services, marketing, sales, and finance. Doing Business in China Capstone would be a valuable course for Entrepreneurs who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be essential for entrepreneurs who are looking to start or grow a business in China.

See salaries and explore the career path for Entrepreneur

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for their companies. They work with potential customers to understand their needs and develop solutions that meet those needs. Doing Business in China Capstone would be a valuable course for Business Development Managers who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be helpful for managers who are working on projects related to China.

See salaries and explore the career path for Business Development Manager

Product Manager

Product Managers are responsible for developing and managing the lifecycle of products. They work with cross-functional teams to define product requirements, develop marketing plans, and launch new products to market. Doing Business in China Capstone would be a useful course for Product Managers who are looking to develop products for the Chinese market. The course covers topics such as market segmentation, targeting, and positioning, which are essential for developing products that meet the needs of Chinese consumers.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. They are responsible for developing marketing strategies, managing budgets, and overseeing marketing teams. Doing Business in China Capstone would be a beneficial course for Marketing Managers who are looking to expand their knowledge of the Chinese market. The course covers topics such as market segmentation, targeting, and positioning, which are essential for developing effective marketing campaigns in China.

See salaries and explore the career path for Marketing Manager

Market Research Analyst

Market Research Analysts study market conditions and trends to determine potential sales of a product or service. Professionals in this role are required to complete advanced coursework in statistics, economics, and marketing research methods. Doing Business in China Capstone would be a helpful course for Market Research Analysts as it provides insights into the Chinese market, which is one of the largest consumer markets in the world. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be valuable knowledge for analysts working on projects related to China.

See salaries and explore the career path for Market Research Analyst

Sales Manager

Sales Managers are responsible for leading and managing sales teams. They develop and implement sales strategies, set sales targets, and motivate and train sales representatives. Doing Business in China Capstone would be a helpful course for Sales Managers who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be beneficial for managers who are working on projects related to China.

See salaries and explore the career path for Sales Manager

Business Analyst

Business Analysts study business processes to identify areas for improvement. They work with cross-functional teams to develop and implement solutions that improve efficiency and effectiveness. Doing Business in China Capstone would be a helpful course for Business Analysts who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be beneficial for analysts who are working on projects related to China.

See salaries and explore the career path for Business Analyst

Supply Chain Manager

Supply Chain Managers are responsible for planning, organizing, and directing the flow of goods and services from suppliers to customers. They work with cross-functional teams to develop and implement supply chain strategies, improve efficiency, and reduce costs. Doing Business in China Capstone would be a may be useful course for Supply Chain Managers who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be helpful for managers who are working on projects related to China.

See salaries and explore the career path for Supply Chain Manager

Operations Manager

Operations Managers are responsible for planning, organizing, and directing the operations of a business. They work with cross-functional teams to develop and implement operational plans, improve efficiency, and reduce costs. Doing Business in China Capstone would be a may be useful course for Operations Managers who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be helpful for managers who are working on projects related to China.

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Project Manager

Project Managers are responsible for planning, organizing, and directing projects. They work with cross-functional teams to develop and implement project plans, manage budgets, and track progress. Doing Business in China Capstone would be a may be useful course for Project Managers who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be helpful for managers who are working on projects related to China.

See salaries and explore the career path for Project Manager

Financial Analyst

Financial Analysts study financial data to make recommendations on investments. They work with clients to develop investment strategies, manage portfolios, and provide financial advice. Doing Business in China Capstone would be a may be useful course for Financial Analysts who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be helpful for analysts who are working on projects related to China.

See salaries and explore the career path for Financial Analyst

Management Consultant

Management Consultants help organizations improve their performance by providing advice on strategy, operations, and technology. Doing Business in China Capstone would be a may be useful course for Management Consultants who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be helpful for consultants who are working on projects related to China.

See salaries and explore the career path for Management Consultant

Investment Banker

Investment Bankers provide financial advice to corporations and governments on mergers and acquisitions, capital raising, and other financial transactions. Doing Business in China Capstone would be a may be useful course for Investment Bankers who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be helpful for bankers who are working on projects related to China.

See salaries and explore the career path for Investment Banker

Data Analyst

Data Analysts study data to identify trends and patterns. They work with cross-functional teams to develop and implement solutions that improve decision-making. Doing Business in China Capstone would be a may be useful course for Data Analysts who are looking to expand their knowledge of the Chinese market. The course covers topics such as market entry strategies, cultural considerations, and legal and regulatory issues, which would be helpful for analysts who are working on projects related to China.

See salaries and explore the career path for Data Analyst

Doing Business in China Capstone

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Reviews summary

Well received course on business in china

Activities

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