China Strategy from Coursera

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Syllabus

What’s New? China’s New General Environment

Evidence has shown that the contextual difference or gap between a foreign firm's home country and China is a key reason for business failure in China. This Section helps in developing a better understanding of China's context in terms of its general environmental segments, and a number of strategies to deal with new and updated contextual issues in China. How much does context matter in doing business in China? How do foreign firms deal with new and updated contextual issues in China?

Who and Where? Players and Locations in China

Foreign entrants are often puzzled by varying types and unique features of players they encounter in China, and often make mistakes by treating the locations in China as homogeneous. This Section helps in developing a better understanding of China's context in terms of its players and locations, and a number of strategies to deal with them in China. Who are the players in China? How do foreign firms identify and differentiate different types of Chinese players? What does subnational location mean in China? How do foreign firms respond to the idiosyncratic natures of different Chinese locations?

How To Enter China: Entry Mode Choices

The success of doing business in China is influenced by the choices of entry mode. This Section explores the advantages and disadvantages offered by different entry modes, and also the different resources and time commitments required. We also introduce cross-border E-commerce, an increasing and emerging new entry mode. What is entry mode? Why are different entry modes chosen? What are the pros and cons of each entry mode? How do foreign firms choose entry mode? What is cross-border E-commerce in China and how do foreign firms use this new entry mode?

How To Become a Strategic Insider in China

Foreign firms entering and operating in China are no linger merely "foreign investors" but have become "strategic insiders". Such a shift is a response to cope with with China's shifting environments, and also means China strategy as key to foreign firms' overall global success.This Section provides an overarching picture of the shifts in mindset, status, and post-entry strategies. What are the major shifts in the China context? How do foreign firms shift their dominant mindset and post-entry strategies from foreign entrants to strategic insiders?

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines shifts in China's environment, which is useful for strategizing about emerging markets and international business

Teaches entry modes for foreign companies in China, which is a practical skill in international business

Content is up-to-date with current research and practices in China strategy

Could be useful for entrepreneurs and business leaders looking to do business in China

May require a basic understanding of China's business environment and strategy

Reviews summary

China strategy insights

Learners say China Strategy is a well-received course that provides engaging assignments and video lectures for business in China. Students found the course well structured and informative for expanding upon their understanding of the market.

Engaging content presented clearly

"Muy dinámico"

"espectacular"

"muy interesante"

Key insights on business strategy in China

"the course teaches important information for business strategy in China."

"Excellent video lectures complemented with an even better presentation and lecture slides."

"Muy interesante los aspectos que se presentan para considerar una entrada a China."

Instructor's voice is a bit monotonous

"Although the instructor is a bit boring and his monotonous voice might put your patience to the test"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in China Strategy with these activities:

Create a comprehensive study guide

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Reinforce your understanding of the course materials by synthesizing and organizing key concepts.

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Gather notes, readings, and other course materials
Organize the materials into a logical structure
Summarize the key concepts and ideas

Watch documentaries on China's economic growth

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Gain a deeper understanding of China's economic growth journey and the factors that have contributed to its success.

Browse courses on China's Economic Growth

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Research documentaries on China's economic growth
Watch the documentaries and take notes
Discuss the key takeaways with classmates or mentors

Join a study group or discussion forum

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Engage in discussions with peers to exchange knowledge, seek clarification, and deepen your understanding of the course concepts.

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Identify a study group or discussion forum relevant to the course
Join the group and actively participate in discussions
Share your insights and perspectives with others

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Contribute to open-source projects related to China strategy

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Apply your knowledge to real-world projects and connect with a community of professionals interested in China strategy.

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Identify open-source projects related to China strategy
Review the project documentation
Identify opportunities to contribute your skills and knowledge

Career center

Learners who complete China Strategy will develop knowledge and skills that may be useful to these careers:

Business Analyst

A Business Analyst helps organizations improve their business processes and systems. This course can help you develop the analytical and problem-solving skills needed to succeed as a Business Analyst. You will learn how to gather and analyze data, identify areas for improvement, and develop and implement solutions. This course can also help you build a foundation in business strategy, which is essential for success in this role.

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Strategy Consultant

A Strategy Consultant provides strategic advice to businesses and organizations. This course can help you develop the strategic thinking and problem-solving skills needed to succeed as a Strategy Consultant. You will learn how to analyze complex business issues, develop creative solutions, and communicate your recommendations effectively. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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International Business Manager

An International Business Manager oversees the international operations of a company. This course can help you develop the strategic thinking and management skills needed to succeed as an International Business Manager. You will learn how to manage cross-cultural teams, develop global strategies, and enter new markets. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Consultant

A Consultant helps businesses solve problems and improve their performance. This course can help you develop the strategic thinking and problem-solving skills needed to succeed as a Consultant. You will learn how to analyze complex business issues, develop creative solutions, and communicate your recommendations effectively. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Management Consultant

A Management Consultant provides consulting services to businesses and organizations. This course can help you develop the strategic thinking and problem-solving skills needed to succeed as a Management Consultant. You will learn how to analyze complex business issues, develop creative solutions, and communicate your recommendations effectively. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Entrepreneur

An Entrepreneur starts and runs a business. This course can help you develop the strategic thinking and problem-solving skills needed to succeed as an Entrepreneur. You will learn how to identify business opportunities, develop business plans, and raise capital. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Corporate Development Manager

A Corporate Development Manager is responsible for the strategic planning and development of a company. This course can help you develop the strategic thinking and management skills needed to succeed as a Corporate Development Manager. You will learn how to analyze complex business issues, develop creative solutions, and communicate your recommendations effectively. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Product Manager

A Product Manager is responsible for the development and marketing of a product. This course can help you develop the strategic thinking and marketing skills needed to succeed as a Product Manager. You will learn how to identify target markets, develop product strategies, and manage product development. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns. This course can help you develop the strategic thinking and marketing skills needed to succeed as a Marketing Manager. You will learn how to identify target markets, develop marketing strategies, and manage marketing campaigns. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Venture Capitalist

A Venture Capitalist invests in early-stage companies with high growth potential. This course can help you develop the analytical and problem-solving skills needed to succeed as a Venture Capitalist. You will learn how to analyze financial data, develop financial models, and make investment recommendations. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Private Equity Associate

A Private Equity Associate helps private equity firms invest in and manage companies. This course can help you develop the analytical and problem-solving skills needed to succeed as a Private Equity Associate. You will learn how to analyze financial data, develop financial models, and make investment recommendations. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Financial Analyst

A Financial Analyst provides financial advice and guidance to businesses and investors. This course can help you develop the analytical and problem-solving skills needed to succeed as a Financial Analyst. You will learn how to analyze financial data, develop financial models, and make investment recommendations. This course can also help you build a foundation in business strategy, which is essential for success in this role.

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Sales Manager

A Sales Manager is responsible for leading and managing a sales team. This course can help you develop the leadership and management skills needed to succeed as a Sales Manager. You will learn how to set sales goals, motivate and manage a sales team, and close deals. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Operations Manager

An Operations Manager is responsible for planning, organizing, and directing the operations of an organization. This course can help you develop the strategic thinking, management, and problem-solving skills needed to succeed as an Operations Manager. You will learn how to improve efficiency and productivity, manage resources, and implement new technologies. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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Investment Banker

An Investment Banker helps companies raise capital and provides financial advice. This course can help you develop the analytical and problem-solving skills needed to succeed as an Investment Banker. You will learn how to analyze financial data, develop financial models, and make investment recommendations. This course can also help you build a network of contacts in the business world, which can be valuable for your career.

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China Strategy

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China strategy insights

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