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Alan Ackmann
Storytelling to Engage and Motivate explores how to identify, develop, and tell effective stories in professional situations, helping expand your skills as a communicator through a deep dive of one of the most effective persuasive strategies.
Read more
Storytelling to Engage and Motivate explores how to identify, develop, and tell effective stories in professional situations, helping expand your skills as a communicator through a deep dive of one of the most effective persuasive strategies.
Read more
Storytelling to Engage and Motivate explores how to identify, develop, and tell effective stories in professional situations, helping expand your skills as a communicator through a deep dive of one of the most effective persuasive strategies.
Even the most effective communicators and business leaders sometimes struggle with blending storytelling into their larger persuasive skills. In this course, Storytelling to Engage and motivate, you will learn foundational knowledge of/gain the ability to identify, develop, and deliver engaging stories in professional contexts. First, you will explore what makes an effective story. Next, you will discover how to adjust your storytelling style according to audience and purpose. Finally, you will learn how to make storytelling a strategic, ongoing part of your professional identity. When you’re finished with this course, you will have the skills and knowledge of storytelling needed to draw your audience in and keep them. Software required: None.
Register for this course and see more details by visiting:
OpenCourser.com/course/rxvtly/storytelling
What's inside
Syllabus
Course Overview
Introduction to Storytelling and Persuasion
What Makes an Effective Story?
Steps to Developing a Story
Read more
Syllabus
Course Overview
Introduction to Storytelling and Persuasion
What Makes an Effective Story?
Steps to Developing a Story
Read more
Persuasive Storytelling in Action
Storytelling: The Final Chapter
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores storytelling, which is standard in business communication
Provides guidance on tailoring storytelling style to audience and purpose
Examines the impact of effective storytelling in professional settings
Provides a structured approach to developing and delivering compelling stories
Assumes some prior knowledge of storytelling or public speaking
Taught by experienced instructors with substantial real-world experience
Save this course
Save Storytelling to Engage and Motivate to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Storytelling to Engage and Motivate with these
activities:
Read books on storytelling techniques
Show steps
Develop your natural storytelling abilities by reading authors who are considered great storytellers.
Show steps
-
Select 2-3 books on storytelling techniques
-
Set aside time to read and take notes
Watch video tutorials on storytelling fundamentals
Show steps
Enhance your understanding of storytelling best practices by following guided video tutorials.
Browse courses on
Plot Structure
Show steps
-
Search for video tutorials covering storytelling basics
-
Take notes on the key principles and techniques
-
Practice applying these principles in your own storytelling
Read 'Made to Stick' by Chip Heath and Dan Heath
Show steps
This book provides practical, evidence-based insights into how to create and deliver memorable stories in any context.
View
Making Numbers Count: The Art and Science of...
on Amazon
Show steps
-
Purchase or borrow a copy of the book
-
Read and take notes on the key concepts
-
Apply the techniques in your own storytelling
Show all three activities
Read books on storytelling techniques
Show steps
Develop your natural storytelling abilities by reading authors who are considered great storytellers.
Show steps
Show steps
Show steps
- Select 2-3 books on storytelling techniques
- Set aside time to read and take notes
Watch video tutorials on storytelling fundamentals
Show steps
Enhance your understanding of storytelling best practices by following guided video tutorials.
Browse courses on
Plot Structure
Show steps
Show steps
Show steps
- Search for video tutorials covering storytelling basics
- Take notes on the key principles and techniques
- Practice applying these principles in your own storytelling
Read 'Made to Stick' by Chip Heath and Dan Heath
Show steps
This book provides practical, evidence-based insights into how to create and deliver memorable stories in any context.
View
Making Numbers Count: The Art and Science of...
on Amazon
Show steps
Show steps
Show steps
- Purchase or borrow a copy of the book
- Read and take notes on the key concepts
- Apply the techniques in your own storytelling
Show all three activities
Career center
Learners who complete Storytelling to Engage and Motivate will develop knowledge and skills
that may be useful to these careers:
Communications Manager
Communications Manager
Communications Managers are responsible for managing all forms of communication for an organization, both internally and externally. This can include developing and executing communication strategies, writing press releases and other marketing materials, and managing social media accounts. A course in Storytelling to Engage and Motivate can help Communications Managers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 95, this course is a great fit for those who want to pursue a career in communications management.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing the public image of an organization or individual. This can include developing and executing public relations campaigns, writing press releases and other media materials, and managing relationships with the media. A course in Storytelling to Engage and Motivate can help Public Relations Specialists develop the skills they need to create compelling and persuasive messages that reach their target audience. With a score of 90, this course is a great fit for those who want to pursue a career in public relations.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns for products or services. This can include developing marketing strategies, creating marketing materials, and managing marketing budgets. A course in Storytelling to Engage and Motivate can help Marketing Managers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 85, this course is a great fit for those who want to pursue a career in marketing management.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. This can include developing sales strategies, creating sales materials, and managing sales budgets. A course in Storytelling to Engage and Motivate can help Sales Managers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 80, this course is a great fit for those who want to pursue a career in sales management.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for developing and executing business development strategies for a company. This can include identifying new business opportunities, developing customer relationships, and managing sales pipelines. A course in Storytelling to Engage and Motivate can help Business Development Managers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 75, this course may be useful for those who want to pursue a career in business development.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. This can include developing project plans, managing project budgets, and communicating with stakeholders. A course in Storytelling to Engage and Motivate can help Project Managers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 70, this course may be useful for those who want to pursue a career in project management.
Human Resources Manager
Human Resources Manager
Human Resources Managers are responsible for managing the human resources department of an organization. This can include developing and implementing HR policies, recruiting and hiring employees, and managing employee benefits. A course in Storytelling to Engage and Motivate can help Human Resources Managers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 65, this course may be useful for those who want to pursue a career in human resources management.
Training and Development Manager
Training and Development Manager
Training and Development Managers are responsible for developing and implementing training and development programs for employees. This can include identifying training needs, developing training materials, and delivering training sessions. A course in Storytelling to Engage and Motivate can help Training and Development Managers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 60, this course may be useful for those who want to pursue a career in training and development management.
Organizational Development Manager
Organizational Development Manager
Organizational Development Managers are responsible for developing and implementing organizational development strategies for an organization. This can include identifying organizational development needs, developing organizational development plans, and implementing organizational development interventions. A course in Storytelling to Engage and Motivate can help Organizational Development Managers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 55, this course may be useful for those who want to pursue a career in organizational development management.
Chief Executive Officer
Chief Executive Officer
Chief Executive Officers are responsible for the overall management of an organization. This can include setting the strategic direction of the organization, developing and implementing business plans, and managing the day-to-day operations of the organization. A course in Storytelling to Engage and Motivate can help Chief Executive Officers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 50, this course may be useful for those who want to pursue a career as a Chief Executive Officer.
Consultant
Consultant
Consultants provide professional advice and guidance to organizations on a variety of topics. This can include developing business strategies, improving organizational performance, and implementing change management initiatives. A course in Storytelling to Engage and Motivate can help Consultants develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 45, this course may be useful for those who want to pursue a career as a Consultant.
Writer
Writer
Writers create written content for a variety of purposes, including marketing, public relations, and journalism. A course in Storytelling to Engage and Motivate can help Writers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 40, this course may be useful for those who want to pursue a career as a Writer.
Speaker
Speaker
Speakers give presentations to audiences on a variety of topics. This can include motivational speeches, sales presentations, and educational presentations. A course in Storytelling to Engage and Motivate can help Speakers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 35, this course may be useful for those who want to pursue a career as a Speaker.
Teacher
Teacher
Teachers instruct students in a variety of subjects. This can include elementary school teachers, high school teachers, and college professors. A course in Storytelling to Engage and Motivate can help Teachers develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 30, this course may be useful for those who want to pursue a career as a Teacher.
Politician
Politician
Politicians run for office and hold elected positions in government. This can include local, state, and national government positions. A course in Storytelling to Engage and Motivate can help Politicians develop the skills they need to create compelling and persuasive messages that resonate with their target audience. With a score of 25, this course may be useful for those who want to pursue a career as a Politician.
For more career information including salaries, visit:
OpenCourser.com/course/rxvtly/storytelling
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Storytelling to Engage and Motivate.
Provides a classic guide to the principles of persuasion. It valuable resource for anyone who wants to learn how to influence others.
Save
Provides a framework for understanding how to create memorable and persuasive stories. It valuable resource for anyone who wants to improve their storytelling skills.
Provides a practical guide to using psychology to be more persuasive. It valuable resource for anyone who wants to learn how to use storytelling to influence others.
Provides a practical guide to using storytelling in business. It covers a wide range of topics, including how to develop stories, deliver them effectively, and use them to persuade and influence customers.
Explores the evolutionary and psychological reasons why humans are drawn to stories. It provides insights into how stories can be used to communicate, persuade, and entertain.
Provides a step-by-step guide to developing and writing effective stories. It valuable resource for anyone who wants to learn how to create compelling stories that engage and entertain.
Provides a practical guide to using data visualization to tell stories. It valuable resource for anyone who wants to use data to persuade and influence others.
Save
Provides a step-by-step guide to developing and delivering effective stories. It valuable resource for anyone who wants to learn how to create compelling stories that engage and entertain.
Save
Explores the concept of pre-suasion. It provides insights into how to use storytelling to influence others before they are even aware of it.
Save
Provides a practical guide to developing and delivering effective stories. It valuable resource for anyone who wants to use storytelling to connect with others and achieve their goals.
Save
Explores the role of stories in the economy. It provides insights into how stories can be used to influence consumer behavior and shape market trends.
Explores the power of archetypes in storytelling. It provides insights into how to use archetypes to create memorable and effective brands.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/rxvtly/storytelling
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Time
62 hours
Level
Introductory
Via
Pluralsight
Instructor
Alan Ackmann
Language
English
Good to know
Explores storytelling, which is standard in business communication
Provides guidance on tailoring storytelling style to audience and purpose
Examines the impact of effective storytelling in professional settings
Provides a structured approach to developing and delivering compelling stories
Assumes some prior knowledge of storytelling or public speaking
Taught by experienced instructors with substantial real-world experience
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