Storytelling et influence : Communiquer pour convaincre from Coursera

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Syllabus

L'art nécessaire de la persuasion : Comprendre ce qui compte pour votre public

La clé des communications persuasives repose sur une solide compréhension de votre public et de ce qu'il trouve attirant. Cette semaine, vous apprendrez la théorie de base de la communication persuasive, y compris les modèles de traitement de l'information, les leviers de motivation, l'adhésion aux messages, la prise de décision rapide et lente et les règles pour des interactions humaines efficaces.

Raconter votre histoire : Développer un récit dramatique

Un storytelling efficace commence par le développement d'un contenu persuasif et se poursuit avec la structuration d'un récit dramatique qui stimulera l'imagination. Au cours de la 2e semaine, vous apprendrez à appliquer des principes de storytelling, notamment créer le début, construire le milieu et rendre la fin puissante. Vous apprendrez à trouver l'idée convaincante pour votre histoire, à la parsemer d’émotions et à utiliser des métaphores pour relier rapidement les concepts dans l'esprit des gens.

Se connecter aux gens : Développer l'authenticité et créer des rapports

Développer des rapports et la confiance est un aspect crucial de la persuasion, en fait, il est crucial pour toute forme d'interactions humaines favorables. Souvent, cela signifie être capable de lire une situation et d'adapter l'approche en conséquence. Au cours de la 3e semaine, vous apprendrez à parler de manière authentique et à créer rapidement des rapports et à les entretenir. Les moyens permettant d’y parvenir comprennent l'utilisation d’indicateurs verbaux et non verbaux et de techniques d’adaptation et d’imitation du langage corporel et des qualités vocales de l'autre personne.

Pratiquer : Créer des impressions et avoir des conversations influentes

Les réunions de groupe peuvent créer des impressions durables, c'est pourquoi il est important qu'elles soient bien gérées. Mais, le plus souvent, ces réunions ne sont pas productives. Le stress et la tension lors des réunions sont également courants. Au cours de la 4e semaine, vous allez apprendre à diriger une conversation de groupe influente en planifiant une réunion efficace, à savoir ce qu’il faut faire et ne pas faire en réunion, à éviter la pensée de groupe et à prendre de meilleures décisions. Vous apprendrez également le pouvoir de la gestion des impressions.

Vérité douloureuse : Traiter les objections et surmonter la résistance

Toutes les conversations ne sont pas positives. Certaines sont douloureuses, mais nécessaires, notamment pour gérer les objections et surmonter la résistance. Au cours de la 5e semaine, vous allez apprendre à vous préparer à des conversations stressantes et à gérer les objections. Vous allez comprendre la nature des objections, pourquoi les gens les font, puis comment réduire leur résistance et défendre vos propositions contre ces objections.

Conquérir les cœurs et les esprits : Présenter une idée brillante

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Peut vous aider à apprendre et à développer vos compétences en communication et en persuasion, ce qui est essentiel pour les leaders

Conçu pour les leaders qui cherchent à améliorer leurs compétences en communication et en persuasion

Enseigné par des professeurs expérimentés qui sont reconnus pour leur expertise dans le domaine de la communication et de la persuasion

Fournit des opportunités pratiques pour appliquer vos compétences en communication et en persuasion dans des situations réelles

Peut vous aider à développer votre confiance et votre charisme, ce qui est essentiel pour les leaders efficaces

Peut vous aider à développer vos compétences en réseautage et en relations publiques, ce qui est essentiel pour les leaders

Reviews summary

Persuasive storytelling for leadership

This course in storytelling and persuasion equips learners with the skills to become leaders who can effectively convince and influence their audience through various communication strategies. Reviews highlight the course's strength in providing a solid foundation in communication theory, practical storytelling techniques, and methods for building connections. Learners appreciate the emphasis on real-world examples, tools, and resources that can be immediately applied in different professional contexts. The course's structured format and engaging instructors contribute to a positive learning experience.

Minimal negative feedback available in the reviews.

Focuses on developing authenticity and building connections with audiences.

"Développer des rapports et la confiance est un aspect crucial de la persuasion..."

"J'ai vraiment aimé ce cours sur la communication, l'utilisation de son histoire, les différents langages..."

"Ce cours est d'excellente qualité, il est bien structuré et permet d'acquérir graduellement les bases de la persuasion auprès de notre audience cible."

Features engaging content and lessons that make learning enjoyable.

"Excellent ! Les cours sont de bonnes qualités et sont très agréables à suivre."

"Just the right length, good subjects that are well summarized and very interesting instructors."

"An extremely engaging course, enjoyed all of the lessons."

Covers multiple aspects of persuasive communication, including theory, techniques, and real-world scenarios.

"Directo es un curso que te brinda una perspectiva que cubre parámetros múltiples..."

"...il permet d'acquérir graduellement les bases de la persuasion auprès de notre audience cible."

"This course was very interesting clear and practical..."

Provides practical tools and techniques for effective communication and persuasion.

"Incredible course, it just makes you wanting for more."

"This course prepares us to be a leader too."

"Cours très édifiant sur la finalité de la communication dans le monde des affaires."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Storytelling et influence : Communiquer pour convaincre with these activities:

Review communications and persuasion models

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Reviewing core concepts in communications and persuasion will enhance your comprehension of the course material.

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Review the key concepts of communication models, such as the sender-receiver model and the transactional model.
Explore the different types of persuasion models, such as the Elaboration Likelihood Model and the Heuristic-Systematic Model.

Practice writing persuasive messages

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Writing persuasive messages will help you apply the principles of persuasion you learn in the course.

Browse courses on Persuasive Writing

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Identify the target audience for your persuasive message.
Develop a clear and concise message that addresses the needs of your audience.
Use persuasive techniques, such as emotional appeals and logical arguments, to support your message.
Proofread your message for errors before sending it.

Engage in peer-to-peer discussions

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Discussing course concepts with peers will reinforce your understanding and enhance your communication skills.

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Join or create a study group with other students in the course.
Meet regularly to discuss the course material, share ideas, and work on assignments together.

Four other activities

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Explore case studies of successful persuasive campaigns

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Examining successful persuasive campaigns will provide you with practical examples of how to apply persuasion principles.

Browse courses on Influence

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Identify successful persuasive campaigns in various fields, such as marketing, politics, and social activism.
Analyze the strategies and techniques used in these campaigns to achieve their goals.
Reflect on how you can apply these strategies and techniques to your own persuasion efforts.

Develop a persuasive presentation

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Creating a persuasive presentation will allow you to apply the concepts of storytelling, rapport-building, and objection handling.

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Choose a topic that you are passionate about and that you believe you can persuade your audience to support.
Research your topic thoroughly and gather evidence to support your claims.
Develop a clear and concise message that you want to convey to your audience.
Use storytelling, humor, and other techniques to engage your audience and make your presentation memorable.
Practice your presentation multiple times to ensure that you are comfortable and confident delivering it.

Seek mentorship from experienced communicators

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Connecting with experienced communicators can provide valuable guidance and insights into effective persuasion strategies.

Browse courses on Mentorship

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Identify individuals in your field or network who have strong communication and persuasion skills.
Reach out to these individuals and request their mentorship.
Meet with your mentor regularly to discuss your progress, seek advice, and receive feedback.

Attend workshops on leadership and influence

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Participating in workshops will provide you with opportunities to learn from experts and develop your leadership and influence skills.

Browse courses on Leadership

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Identify workshops on leadership and influence that are relevant to your interests and career goals.
Register for the workshops and attend them as scheduled.
Actively participate in the workshops, ask questions, and take notes.

Career center

Learners who complete Storytelling et influence : Communiquer pour convaincre will develop knowledge and skills that may be useful to these careers:

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are successful with their products or services. They work with customers to identify and resolve issues, provide training and support, and develop and implement customer success programs. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to build and maintain strong relationships with customers and to effectively communicate the value of your products or services.

See salaries and explore the career path for Customer Success Manager

Marketing Communications Manager

Marketing Communications Managers are responsible for planning and executing marketing communications campaigns. They may work on a variety of projects, such as public relations, advertising, and social media marketing. The Storytelling et influence : Communiquer pour convaincre course may be useful for this role as it can help you develop the communication and persuasion skills necessary to create effective marketing communications campaigns that resonate with your target audience.

See salaries and explore the career path for Marketing Communications Manager

Fundraising Manager

Fundraising Managers are responsible for raising funds for nonprofit organizations. They work with donors to identify their philanthropic interests and develop and implement fundraising campaigns. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with donors and to convince them to support your organization.

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Public relations manager

Public Relations Managers are responsible for building and maintaining relationships with the public. They work to get their organization's message out to the public through a variety of channels, such as press releases, media interviews, and social media. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with the public and to get your organization's message out to the public.

See salaries and explore the career path for Public relations manager

Media Relations Manager

Media Relations Managers are responsible for building and maintaining relationships with the media. They work to get their organization's message out to the public through a variety of channels, such as press releases, media interviews, and social media. The Storytelling et influence : Communiquer pour convaincre course may be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with the media and to get your organization's message out to the public.

See salaries and explore the career path for Media Relations Manager

Nonprofit Executive Director

Nonprofit Executive Directors are responsible for overseeing all aspects of their organizations. They may work on a variety of projects, such as fundraising, program development, and community outreach. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with donors, staff, and the community and to lead your organization to success.

See salaries and explore the career path for Nonprofit Executive Director

Political Campaign Manager

Political Campaign Managers are responsible for planning and executing political campaigns. They may work on a variety of projects, such as fundraising, candidate development, and voter outreach. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with voters and to get your candidate elected.

See salaries and explore the career path for Political Campaign Manager

Social Media Manager

Social Media Managers are responsible for planning and executing social media campaigns. They may work on a variety of projects, such as content creation, community management, and social media advertising. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to create effective social media campaigns that resonate with your target audience.

See salaries and explore the career path for Social Media Manager

Sales Manager

Sales Managers are responsible for overseeing all aspects of sales for their organizations. They may work on a variety of projects, such as sales planning, sales training, and customer relationship management. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with customers and to close deals.

See salaries and explore the career path for Sales Manager

Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing marketing campaigns across a variety of digital channels. They may work on a variety of projects, such as website development, social media marketing, and email marketing. The Storytelling et influence : Communiquer pour convaincre course may be useful for this role as it can help you develop the communication and persuasion skills necessary to create effective marketing campaigns that resonate with your target audience.

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Human Resources Manager

Human Resources Managers are responsible for overseeing all aspects of human resources for their organizations. They may work on a variety of projects, such as recruiting, hiring, training, and employee development. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with employees and to build a strong and motivated workforce.

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Event Planner

Event Planners are responsible for planning and executing events, such as conferences, meetings, and parties. They work with clients to identify their needs and develop and implement event plans. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with clients and vendors and to ensure that your events are successful.

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Consultant

Consultants provide advice and expertise to clients on a variety of topics. They may work in a variety of industries, such as management consulting, financial consulting, and IT consulting. The Storytelling et influence : Communiquer pour convaincre course may be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate your findings and recommendations to clients.

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Business Analyst

Business Analysts work with stakeholders to understand their business needs and then develop solutions to meet those needs. They may work on a variety of projects, such as process improvement, system implementation, and product development. The Storytelling et influence : Communiquer pour convaincre course may be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively gather and articulate stakeholder requirements.

See salaries and explore the career path for Business Analyst

Account Manager

Account Managers are responsible for maintaining and developing relationships with existing clients. They work to ensure that clients are satisfied with their products or services and that they continue to do business with the company. In this role, you may be responsible for identifying and resolving client issues, developing and implementing marketing campaigns, and providing customer service. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to build and maintain strong relationships with clients.

See salaries and explore the career path for Account Manager