We may earn an affiliate commission when you visit our partners.
Associate Professor Lawrence Ang
and
Arabella MacPherson
Une vision ambitieuse pour l'avenir de votre organisation ne suffit pas - comment communiquez-vous cette vision pour convaincre vos collègues ? La capacité à communiquer efficacement et persuader les autres est une compétence de leadership clé. Les modèles de communication et de persuasion traditionnels et rationnels ne parviennent souvent pas à saisir la nature complexe de « l'influence ». Grâce à des activités d'apprentissage structurées (vidéoconférences, quiz, invites de discussion et évaluations écrites), ce cours développera votre capacité à communiquer de manière appropriée dans différents contextes situationnels et culturels, faisant de vous un leader très influent.
Register for this course and see more details by visiting:
OpenCourser.com/course/29mon1/storytelling
Two deals to help you save
Save money when you learn. Here are two deals and offers that may be relevant to this course.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.
Valid until July 14
Coursera Plus Annual
Work toward what's next for your career with access to 10,000+ programs. Discover emerging skills and save.
Up to
40%
off
Get offer
Valid until August 30
Google AI App Builder
Learn how to use Gemini API and API Studio with a three-course series from Google DeepMind
Take
100%
off
Get offer
What's inside
Syllabus
L'art nécessaire de la persuasion : Comprendre ce qui compte pour votre public
La clé des communications persuasives repose sur une solide compréhension de votre public et de ce qu'il trouve attirant. Cette semaine, vous apprendrez la théorie de base de la communication persuasive, y compris les modèles de traitement de l'information, les leviers de motivation, l'adhésion aux messages, la prise de décision rapide et lente et les règles pour des interactions humaines efficaces.
Read more
Syllabus
L'art nécessaire de la persuasion : Comprendre ce qui compte pour votre public
La clé des communications persuasives repose sur une solide compréhension de votre public et de ce qu'il trouve attirant. Cette semaine, vous apprendrez la théorie de base de la communication persuasive, y compris les modèles de traitement de l'information, les leviers de motivation, l'adhésion aux messages, la prise de décision rapide et lente et les règles pour des interactions humaines efficaces.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Peut vous aider à apprendre et à développer vos compétences en communication et en persuasion, ce qui est essentiel pour les leaders
Conçu pour les leaders qui cherchent à améliorer leurs compétences en communication et en persuasion
Enseigné par des professeurs expérimentés qui sont reconnus pour leur expertise dans le domaine de la communication et de la persuasion
Fournit des opportunités pratiques pour appliquer vos compétences en communication et en persuasion dans des situations réelles
Peut vous aider à développer votre confiance et votre charisme, ce qui est essentiel pour les leaders efficaces
Peut vous aider à développer vos compétences en réseautage et en relations publiques, ce qui est essentiel pour les leaders
Save this course
Create your own learning path.
Save this course to your list so you can find it easily later.
Save
Save
Reviews summary
Maîtriser l'influence et la persuasion par le storytelling
Selon les apprenants, ce cours est une ressource largement positive pour développer des compétences de communication et de persuasion. De nombreux étudiants soulignent que le contenu est clair et bien structuré, offrant des outils concrets et immédiatement applicables, particulièrement dans un contexte professionnel. La pédagogie de l'instructeur est fréquemment louée. Si le cours excelle à fournir des fondations solides en storytelling et influence, certains indiquent qu'il peut être trop théorique par moments ou plus adapté aux débutants cherchant une introduction. Quelques-uns ont souhaité davantage d'interactivité ou de feedback personnalisé.
Le cours fournit d'excellentes bases mais peut être trop introductif pour les experts.
"C'est intéressant, mais parfois un peu trop théorique à mon goût. Je pense que ce cours convient surtout aux débutants."
"J'ai trouvé le contenu assez basique si vous avez déjà des notions en communication. Je m'attendais à des stratégies plus avancées."
"Je recommande vivement ce cours pour ceux qui débutent dans le domaine ou qui souhaitent rafraîchir leurs bases en persuasion."
L'instructeur est reconnu pour sa pédagogie et sa capacité à inspirer.
"L'instructeur est très pédagogue et passionnant, il rend les concepts complexes accessibles et captivants."
"J'ai été impressionné par la qualité de l'enseignement, l'instructeur a une approche très engageante et motivante."
"Sa capacité à expliquer des idées abstraites avec des exemples concrets est remarquable et très utile."
Le contenu est bien organisé, avec des concepts faciles à comprendre.
"Les concepts sont clairs et immédiatement applicables. L'instructeur est très pédagogue et les modules sont bien pensés."
"Le cours est très bien structuré avec des exemples pertinents qui facilitent la compréhension des notions abordées."
"J'ai trouvé que le contenu était de haute qualité et les vidéos très bien produites, rendant l'apprentissage agréable."
Les stratégies enseignées sont directement utilisables en contexte professionnel.
"Le cours est excellent, les concepts sont clairs et immédiatement applicables. Une vraie aide pour ma carrière."
"J'ai déjà mis en pratique plusieurs conseils avec succès dans mes présentations professionnelles et j'ai vu des résultats."
"J'ai appris à utiliser des outils pratiques et des stratégies que je pouvais appliquer immédiatement à mon travail quotidien."
Certains apprenants souhaitent plus d'échanges ou de retours personnalisés.
"J'aurais aimé avoir un peu plus d'interactions ou de feedback personnalisé sur mes exercices pratiques."
"Bien que les discussions de groupe soient un plus, j'aurais apprécié davantage de retours directs de l'instructeur sur mes travaux."
"Le cours est bon, mais je pense qu'il pourrait bénéficier de plus d'échanges en direct ou de sessions de questions-réponses."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Storytelling et influence : Communiquer pour convaincre with these
activities:
Review communications and persuasion models
Show steps
Reviewing core concepts in communications and persuasion will enhance your comprehension of the course material.
Show steps
-
Review the key concepts of communication models, such as the sender-receiver model and the transactional model.
-
Explore the different types of persuasion models, such as the Elaboration Likelihood Model and the Heuristic-Systematic Model.
Practice writing persuasive messages
Show steps
Writing persuasive messages will help you apply the principles of persuasion you learn in the course.
Browse courses on
Persuasive Writing
Show steps
-
Identify the target audience for your persuasive message.
-
Develop a clear and concise message that addresses the needs of your audience.
-
Use persuasive techniques, such as emotional appeals and logical arguments, to support your message.
-
Proofread your message for errors before sending it.
Engage in peer-to-peer discussions
Show steps
Discussing course concepts with peers will reinforce your understanding and enhance your communication skills.
Show steps
-
Join or create a study group with other students in the course.
-
Meet regularly to discuss the course material, share ideas, and work on assignments together.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Explore case studies of successful persuasive campaigns
Show steps
Examining successful persuasive campaigns will provide you with practical examples of how to apply persuasion principles.
Browse courses on
Influence
Show steps
-
Identify successful persuasive campaigns in various fields, such as marketing, politics, and social activism.
-
Analyze the strategies and techniques used in these campaigns to achieve their goals.
-
Reflect on how you can apply these strategies and techniques to your own persuasion efforts.
Develop a persuasive presentation
Show steps
Creating a persuasive presentation will allow you to apply the concepts of storytelling, rapport-building, and objection handling.
Show steps
-
Choose a topic that you are passionate about and that you believe you can persuade your audience to support.
-
Research your topic thoroughly and gather evidence to support your claims.
-
Develop a clear and concise message that you want to convey to your audience.
-
Use storytelling, humor, and other techniques to engage your audience and make your presentation memorable.
-
Practice your presentation multiple times to ensure that you are comfortable and confident delivering it.
Seek mentorship from experienced communicators
Show steps
Connecting with experienced communicators can provide valuable guidance and insights into effective persuasion strategies.
Browse courses on
Mentorship
Show steps
-
Identify individuals in your field or network who have strong communication and persuasion skills.
-
Reach out to these individuals and request their mentorship.
-
Meet with your mentor regularly to discuss your progress, seek advice, and receive feedback.
Attend workshops on leadership and influence
Show steps
Participating in workshops will provide you with opportunities to learn from experts and develop your leadership and influence skills.
Browse courses on
Leadership
Show steps
-
Identify workshops on leadership and influence that are relevant to your interests and career goals.
-
Register for the workshops and attend them as scheduled.
-
Actively participate in the workshops, ask questions, and take notes.
Review communications and persuasion models
Show steps
Reviewing core concepts in communications and persuasion will enhance your comprehension of the course material.
Show steps
Show steps
Show steps
- Review the key concepts of communication models, such as the sender-receiver model and the transactional model.
- Explore the different types of persuasion models, such as the Elaboration Likelihood Model and the Heuristic-Systematic Model.
Practice writing persuasive messages
Show steps
Writing persuasive messages will help you apply the principles of persuasion you learn in the course.
Browse courses on
Persuasive Writing
Show steps
Show steps
Show steps
- Identify the target audience for your persuasive message.
- Develop a clear and concise message that addresses the needs of your audience.
- Use persuasive techniques, such as emotional appeals and logical arguments, to support your message.
- Proofread your message for errors before sending it.
Engage in peer-to-peer discussions
Show steps
Discussing course concepts with peers will reinforce your understanding and enhance your communication skills.
Show steps
Show steps
Show steps
- Join or create a study group with other students in the course.
- Meet regularly to discuss the course material, share ideas, and work on assignments together.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Explore case studies of successful persuasive campaigns
Show steps
Examining successful persuasive campaigns will provide you with practical examples of how to apply persuasion principles.
Browse courses on
Influence
Show steps
Show steps
Show steps
- Identify successful persuasive campaigns in various fields, such as marketing, politics, and social activism.
- Analyze the strategies and techniques used in these campaigns to achieve their goals.
- Reflect on how you can apply these strategies and techniques to your own persuasion efforts.
Develop a persuasive presentation
Show steps
Creating a persuasive presentation will allow you to apply the concepts of storytelling, rapport-building, and objection handling.
Show steps
Show steps
Show steps
- Choose a topic that you are passionate about and that you believe you can persuade your audience to support.
- Research your topic thoroughly and gather evidence to support your claims.
- Develop a clear and concise message that you want to convey to your audience.
- Use storytelling, humor, and other techniques to engage your audience and make your presentation memorable.
- Practice your presentation multiple times to ensure that you are comfortable and confident delivering it.
Seek mentorship from experienced communicators
Show steps
Connecting with experienced communicators can provide valuable guidance and insights into effective persuasion strategies.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Identify individuals in your field or network who have strong communication and persuasion skills.
- Reach out to these individuals and request their mentorship.
- Meet with your mentor regularly to discuss your progress, seek advice, and receive feedback.
Attend workshops on leadership and influence
Show steps
Participating in workshops will provide you with opportunities to learn from experts and develop your leadership and influence skills.
Browse courses on
Leadership
Show steps
Show steps
Show steps
- Identify workshops on leadership and influence that are relevant to your interests and career goals.
- Register for the workshops and attend them as scheduled.
- Actively participate in the workshops, ask questions, and take notes.
Career center
Learners who complete Storytelling et influence : Communiquer pour convaincre will develop knowledge and skills
that may be useful to these careers:
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are successful with their products or services. They work with customers to identify and resolve issues, provide training and support, and develop and implement customer success programs. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to build and maintain strong relationships with customers and to effectively communicate the value of your products or services.
Media Relations Manager
Media Relations Manager
Media Relations Managers are responsible for building and maintaining relationships with the media. They work to get their organization's message out to the public through a variety of channels, such as press releases, media interviews, and social media. The Storytelling et influence : Communiquer pour convaincre course may be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with the media and to get your organization's message out to the public.
Public relations manager
Public relations manager
Public Relations Managers are responsible for building and maintaining relationships with the public. They work to get their organization's message out to the public through a variety of channels, such as press releases, media interviews, and social media. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with the public and to get your organization's message out to the public.
Fundraising Manager
Fundraising Manager
Fundraising Managers are responsible for raising funds for nonprofit organizations. They work with donors to identify their philanthropic interests and develop and implement fundraising campaigns. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with donors and to convince them to support your organization.
Marketing Communications Manager
Marketing Communications Manager
Marketing Communications Managers are responsible for planning and executing marketing communications campaigns. They may work on a variety of projects, such as public relations, advertising, and social media marketing. The Storytelling et influence : Communiquer pour convaincre course may be useful for this role as it can help you develop the communication and persuasion skills necessary to create effective marketing communications campaigns that resonate with your target audience.
Nonprofit Executive Director
Nonprofit Executive Director
Nonprofit Executive Directors are responsible for overseeing all aspects of their organizations. They may work on a variety of projects, such as fundraising, program development, and community outreach. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with donors, staff, and the community and to lead your organization to success.
Sales Manager
Sales Manager
Sales Managers are responsible for overseeing all aspects of sales for their organizations. They may work on a variety of projects, such as sales planning, sales training, and customer relationship management. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with customers and to close deals.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for planning and executing social media campaigns. They may work on a variety of projects, such as content creation, community management, and social media advertising. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to create effective social media campaigns that resonate with your target audience.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing marketing campaigns across a variety of digital channels. They may work on a variety of projects, such as website development, social media marketing, and email marketing. The Storytelling et influence : Communiquer pour convaincre course may be useful for this role as it can help you develop the communication and persuasion skills necessary to create effective marketing campaigns that resonate with your target audience.
Political Campaign Manager
Political Campaign Manager
Political Campaign Managers are responsible for planning and executing political campaigns. They may work on a variety of projects, such as fundraising, candidate development, and voter outreach. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with voters and to get your candidate elected.
Human Resources Manager
Human Resources Manager
Human Resources Managers are responsible for overseeing all aspects of human resources for their organizations. They may work on a variety of projects, such as recruiting, hiring, training, and employee development. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with employees and to build a strong and motivated workforce.
Event Planner
Event Planner
Event Planners are responsible for planning and executing events, such as conferences, meetings, and parties. They work with clients to identify their needs and develop and implement event plans. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate with clients and vendors and to ensure that your events are successful.
Consultant
Consultant
Consultants provide advice and expertise to clients on a variety of topics. They may work in a variety of industries, such as management consulting, financial consulting, and IT consulting. The Storytelling et influence : Communiquer pour convaincre course may be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively communicate your findings and recommendations to clients.
Business Analyst
Business Analyst
Business Analysts work with stakeholders to understand their business needs and then develop solutions to meet those needs. They may work on a variety of projects, such as process improvement, system implementation, and product development. The Storytelling et influence : Communiquer pour convaincre course may be useful for this role as it can help you develop the communication and persuasion skills necessary to effectively gather and articulate stakeholder requirements.
Account Manager
Account Manager
Account Managers are responsible for maintaining and developing relationships with existing clients. They work to ensure that clients are satisfied with their products or services and that they continue to do business with the company. In this role, you may be responsible for identifying and resolving client issues, developing and implementing marketing campaigns, and providing customer service. The Storytelling et influence : Communiquer pour convaincre course can be useful for this role as it can help you develop the communication and persuasion skills necessary to build and maintain strong relationships with clients.
For more career information including salaries, visit:
OpenCourser.com/course/29mon1/storytelling
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Storytelling et influence : Communiquer pour convaincre.
Classic in the field of persuasion and provides a comprehensive overview of the psychological principles that underlie effective communication. It is particularly useful for understanding the different types of persuasion techniques and how to use them effectively.
Save
Provides practical advice on how to create memorable and persuasive messages. It is particularly useful for learning how to structure your ideas in a way that makes them more likely to be remembered and acted upon.
Provides a comprehensive overview of the theoretical and practical aspects of persuasion. It is particularly useful for understanding the different models of persuasion and how to apply them in different contexts.
Save
Provides practical advice on how to develop charisma and influence others. It is particularly useful for learning how to build rapport, create a positive impression, and communicate effectively.
Provides a framework for personal and professional success. It is particularly useful for learning how to set goals, manage time, and build relationships.
Provides a spiritual perspective on personal and professional success. It is particularly useful for learning how to overcome negative thoughts and develop a positive mindset.
Save
Provides a financial education and challenges traditional views on money and investing. It is particularly useful for learning how to build wealth and achieve financial freedom.
Provides a research-based look at the habits and characteristics of millionaires. It is particularly useful for learning how to build wealth and achieve financial success.
Provides a practical guide to getting out of debt and building wealth. It is particularly useful for learning how to create a budget, manage your spending, and invest for the future.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/29mon1/storytelling
Share
Similar courses
Similar courses are unavailable at this time. Please try again later.
Rating
4.8
Effort
18 hours to complete
Via
Coursera
Institution
Macquarie University
Instructors
Associate Professor Lawrence Ang
Arabella MacPherson
Language
Français
Transcript
English
Our mission
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
Affiliate disclosure
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
© 2016 - 2025 OpenCourser