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Engaging in Persuasive and Credible Communication

In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.

Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you.

By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.

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What's inside

Syllabus

Persuasive and Credible Communication: An Overview

In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.

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Read about what's good

what should give you pause

and possible dealbreakers

Strengthens an existing foundation for intermediate learners

Examines persuasion and credibility, which are highly relevant to workplace communication

Develops persuasive writing skills, which are core skills for professionals

Explores theoretical concepts of persuasion and credibility, which is standard in the field

Applies principles of persuasive writing to convince different audiences, which is useful for various communication scenarios

Taught by Derrick Ng, who is recognized for his work in persuasion

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Reviews summary

Communication for professional persuasion

According to learners, this course provides a strong foundation in understanding and applying persuasive communication principles, especially within a professional context. Students appreciate the clear and concise structure, finding the content highly relevant and immediately applicable to their careers. The course is often described as accessible and beneficial for various professional needs, although a few reviews suggest it might be better suited for beginners or those needing a refresher rather than advanced learners. Overall, it is seen as a valuable resource for enhancing communication skills.

Offers helpful advice for writing.

"The section on principles of persuasive writing provided extremely useful tips I can use daily."

"Got practical advice on making my written communication more convincing."

"Tips on structuring writing for persuasion were a highlight."

Well-structured and easy to understand.

"Content was delivered in a clear and concise manner."

"The structure of the course made the concepts easy to follow and understand."

"Modules were bite-sized and easy to digest, making learning manageable."

"Explanations were straightforward, making complex ideas accessible."

Provides essential principles of persuasion.

"Provides a good foundation in persuasive communication principles."

"I gained a solid foundation from completing this course, helping me structure my ideas convincingly."

"The course gives clear, actionable principles for effective writing and persuasion."

"Foundational principles well explained, offering a strong base to build upon."

Highly relevant for career and workplace.

"I learned how to use practical tools and strategies that I could apply immediately to my work."

"Very relevant for professional communication in a globalized workplace. Great for emails, presentations, etc."

"Helped me structure emails and presentations more effectively for persuasion in a professional setting."

"The focus on globalized workplace communication is particularly useful for professionals."

May be too basic for advanced learners.

"This course is great for beginners or as a refresher, but may not challenge those already skilled in communication."

"Found the material a bit basic as I have prior experience in this area."

"While good, I was hoping for more in-depth strategies for complex persuasive situations."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Engaging in Persuasive and Credible Communication with these activities:

Gather resources on persuasive writing

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Gathering resources on persuasive writing will provide you with a valuable reference for your studies.

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Search for articles, books, and videos on persuasive writing.
Organize your resources in a central location.
Review your resources regularly.

Review principles of communication

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Reviewing the basic principles of communication will help you build a strong foundation for the course.

Browse courses on Communication

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Identify the key components of communication.
Read articles or blog posts about effective communication.

Complete online tutorials on persuasive writing

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Online tutorials can provide you with additional guidance and support in developing your persuasive writing skills.

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Search for online tutorials on persuasive writing.
Complete the tutorials at your own pace.
Apply the techniques you learn to your own writing.

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Join a study group

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Participating in a study group will allow you to discuss the course material with other students and reinforce your understanding.

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Find a study group or create one with classmates.
Meet regularly to discuss the course material.
Work together on assignments and projects.

'Persuasion: The Art of Influencing People' by Robert Cialdini

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This book provides insights into the psychology of persuasion and can help you develop more effective persuasive communication skills.

View Pre-Suasion on Amazon

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Read the book thoroughly.
Take notes on the key concepts.
Apply the principles to real-world situations.

Find a mentor who can provide guidance on persuasive writing

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A mentor can provide you with personalized support and guidance to help you develop your persuasive writing skills.

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Identify potential mentors who have experience in persuasive writing.
Reach out to your mentors and ask for their guidance.
Meet with your mentors regularly to discuss your progress.

Write a persuasive essay

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Writing a persuasive essay will allow you to practice the principles of persuasion and improve your ability to convey your ideas in a convincing manner.

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Choose a topic that you are passionate about.
Research your topic thoroughly.
Develop a strong argument and supporting evidence.
Write a clear and concise essay.

Start a blog or website where you publish persuasive articles

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Starting a blog or website can provide you with a platform to practice persuasive writing and share your ideas with a wider audience.

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Choose a topic for your blog or website.
Create a content calendar.
Write and publish high-quality articles.
Promote your blog or website through social media and other channels.

Career center

Learners who complete Engaging in Persuasive and Credible Communication will develop knowledge and skills that may be useful to these careers:

Consultant

Consultants play a critical role within the business world today. They work with clients to identify problems and develop persuasive solutions to these problems. This course's focus on writing clear, concise, and persuasive arguments will be a key component to success in consulting. Additionally, the skills of cross-cultural communication that are a part of this course are also essential to competitiveness in the globalized business markets.

See salaries and explore the career path for Consultant

Advertising Account Executive

Advertising Account Executives are responsible for the creation of persuasive communication materials on behalf of their clients. This means that they must be able to develop persuasive and convincing messages that will reach a target audience. The emphasis of this course on persuasive writing can help you succeed in this career.

See salaries and explore the career path for Advertising Account Executive

Grant Writer

Grant Writers are responsible for the writing and submission of grant proposals. These proposals are intended to persuade grant-making organizations to invest in a specific project or initiative. This course on persuasive and credible communication will provide Grant Writers with the ability to craft winning grant proposals.

See salaries and explore the career path for Grant Writer

Marketing Manager

Marketing Managers are responsible for the development and execution of marketing campaigns. In a highly competitive business environment, persuasive communication is absolutely essential to a successful marketing campaign. Through the development of persuasive writing skills, this course can help you find success as a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Political Campaign Manager

Political Campaign Managers are responsible for planning and executing political campaigns. These campaigns consist of persuasive communication efforts intended to convince voters to support a candidate or particular position on an issue. As persuasive communication is their main task, taking this course can help you succeed in this career.

See salaries and explore the career path for Political Campaign Manager

Public Relations Specialist

Public Relations Specialists manage the public image of companies or organizations and this often requires the development of persuasive narratives or messaging which can be used in mass media. The focus of this course on persuasive and credible communication can be a key component of success as a public relations specialist.

See salaries and explore the career path for Public Relations Specialist

Sales Manager

Sales Managers are responsible for leading and motivating sales teams. Persuasive communication is key to building a successful salesforce. The emphasis on developing persuasive writing skills in this course will provide a strong foundation for any sales manager.

See salaries and explore the career path for Sales Manager

Speechwriter

Speechwriters are responsible for developing speeches that are persuasive, engaging, and informative. The course's focus on developing clear and concise communications will be a key component to the success of a speechwriter. Additionally, the globalized environment of modern speechwriting requires an understanding of cross-cultural communication.

See salaries and explore the career path for Speechwriter

Technical Writer

Technical Writers are responsible for the creation and development of technical materials, such as user manuals and white papers. While this course does not specifically discuss technical writing, the focus on clear and concise communication, as well as the demands of writing in a globalized environment, are both essential aspects of a strong technical writer.

See salaries and explore the career path for Technical Writer

User Experience (UX) Designer

UX Designers are responsible for the design of websites and applications. This course may be useful for UX designers, especially those who work on products geared towards a globalized audience. Additionally, the course's focus on persuasion can be used to convince stakeholders and clients that particular design choices are the correct ones to make.

See salaries and explore the career path for User Experience (UX) Designer

Web Content Writer

Web Content Writers are responsible for the creation and development of written content for websites and applications. While this course does not specifically discuss web content writing, the focus on persuasive and credible communication, as well as the demands of writing in a globalized environment, are both essential aspects of a strong web content writer.

See salaries and explore the career path for Web Content Writer

Journalist

Journalists are responsible for researching, writing, and reporting the news. While this course does not specifically focus on journalism, the focus on persuasive and credible writing will be essential to any aspiring journalist. Additionally, the emphasis on cross-cultural communication will help journalists be more effective in a globalized world.

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Lawyer

Lawyers are responsible for representing their clients in legal matters. This often requires the ability to communicate persuasively and to build an argument that will convince a jury. This course may be useful to lawyers and law students.

See salaries and explore the career path for Lawyer

Politician

Politicians are responsible for the development and implementation of public policy. This often requires the ability to communicate persuasively to voters and to build consensus among different groups. This course may be useful but is not tailored to this specific career.

See salaries and explore the career path for Politician

Teacher

Teachers are responsible for instructing students in a variety of subjects. While this course does not specifically focus on education, the skills of persuasive and credible writing are useful for teachers who seek to engage with students.

See salaries and explore the career path for Teacher

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Engaging in Persuasive and Credible Communication.

Aristotle's Art of Rhetoric

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Classic work on rhetoric. It provides a comprehensive overview of the art of persuasion, and it offers practical advice on how to use persuasive techniques in public speaking. It valuable resource for anyone who wants to improve their persuasive skills.

Engaging in Persuasive and Credible Communication

Two deals to help you save

What's inside

Syllabus

Traffic lights

Save this course

Reviews summary

Communication for professional persuasion

Activities

Career center

Reading list

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